Above & Beyond

Above & Beyond

@aboveandbeyond

The official Twitter of @jonogrant, @paavo_s & @tonymcguinness. Founders of @Anjunabeats and @Anjunadeep.

London, UK https://aboveandbeyond.nu Joined 2009-02-17 Date of Analysis: Dec 16, 2025

526,640

Followers

534

Following

29,830

Tweets

95.3

Avg Engagement

3,915

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @aboveandbeyond's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-02-17
  • Verification:No
  • Location:London, UK

Data Summary

  • Tweets Analyzed:3,248
  • Avg Likes per Tweet:72.5
  • Avg Retweets per Tweet:22.8
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,248 tweets

The account has a strong engagement rate, with high average likes and retweets, indicating a loyal and active fan base. The content often includes links to music, events, and label-related updates, which drive interaction.

72.5

Avg Likes/Tweet

22.8

Avg Retweets/Tweet

235,595

Total Likes

73,946

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

26

Median Likes

10

Median Retweets

100

75th Percentile

5,593

Top Tweet

0.18

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

57.8%

Original

2.7%

Replies

29.2%

Retweets

10.3%

Quotes

0.0%

Threads

0.2%

With Media

77.9%

With Links

39.4%

With #Tags

78.1%

With @Mentions

20.8%

With Emojis

139

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.05

Reply/Original Ratio

0.35

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

89.1%

Weekday Posts

10.9%

Weekend Posts

Top Hashtags

#abgt (306) #abgt300 (75) #abgt350 (50) #volume15 (38) #anjunafamily (35) #abgt450 (33) #abgt292 (32) #abgt298 (30) #abgt308 (29) #abgt299 (29)

Most Mentioned

@anjunabeats (691) @abgrouptherapy (383) @aboveandbeyond (280) @anjunadeep (258) @tonymcguinness (171) @jonogrant (168) @paavo_s (92) @andrewbayer (90) @spencer_brown (76) @ibluestone (73)

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Content Strategy Analysis

Based on 3,248 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,878 (58%)
Replies 88 (3%)
Retweets 948 (29%)
Quote Tweets 334 (10%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 948 retweets (29% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,248 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience is primarily music enthusiasts, fans of electronic and dance music, and followers of the Anjunabeats and Anjunadeep labels. They are likely aged 18-45 and interested in music news, events, and artist updates.

Average

Audience Quality

24.1%

Suspicion Index

27.8%

Low-Quality %

22

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

36.1%

Empty Bio

29.8%

<10 Tweets

8.2%

Mass Following (>2K)

0.0%

New (<90 days)

53.7%

Low Ratio (<0.1)

0.0%

New (<180 days)

81.3%

No URL

19.5%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

31,623,219

Total Potential Reach

22

Median Follower Reach

117

75th Percentile Reach

4.8%

>1K followers

0.5%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

46.7%

Creators

23,368 accounts

23.4%

Consumers

11,711 accounts

29.8%

Dormant

14,921 accounts

495

Verified Followers

0.99% of total

8.5%

Professional Bios

founder, dev, analyst, etc.

0.09

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Los Angeles, CA (452) United States (295) California, USA (244) London, England (236) United Kingdom (193) Denver, CO (175) Chicago, IL (167) Mexico (166) México (153) England, United Kingdom (152)

783

Verified Followers

0.78% of total

12,517

Protected Accounts

12.39% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@benlandis 2,850,611 - -
@NileFM 2,526,907 Radio Station Music, Artists, Entertainment
@colortheory 2,150,967 Musician Music, 80s, Synthesizers
@KameronBennett 1,812,504 DJ Music, DJing, Booking
@coingecko 1,662,700 Crypto Market Tracker crypto, market analysis, blockchain
@SinghLions 1,334,984 Restaurateur Food, Travel, Influencer
@scott_mills 1,265,916 Radio Host Entertainment, Music, Radio
@DillonFrancis 1,015,392 Musician Music, Comedy, EDM
@danielsahyounie 973,165 Entertainer comedy, music, social media
@MikeyWax 857,624 Musician music, singer-songwriter, new single

Top Keywords in Follower Bios

music (7,259) dj (3,559) love (2,950) life (2,656) producer (2,615) trance (2,105) house (1,606) edm (1,544) musica (1,473) lover (1,329)

Top Hashtags in Follower Bios

#trance (185) #edm (172) #music (133) #techno (117) #bitcoin (115) #trancefamily (103) #dj (88) #house (83) #blm (77) #blacklivesmatter (76)

64,583

Followers With Bio

36,416

Followers Without Bio

63.94%

% With Bio

36.06%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,248 analyzed

16,035

Combined Engagement

8,998

Total Likes

7,037

Total Retweets

3,207

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

40%

With Hashtags

60%

With @Mentions

80%

With Links

Topical Analysis:

Music Releases Label Updates Event Announcements Fan Engagement Anniversary Celebrations Artist Collaborations Electronic Music Culture

Key Insights & Takeaways

The account frequently shares links to music and events, which likely drive traffic and engagement. It highlights key milestones and anniversaries, such as the 10th anniversary of 'Group Therapy', to maintain fan interest. The use of hashtags like #ABAcoustic and #ABGT350 helps in increasing visibility and community interaction.

Strengths

  • + Established follower base of 526,640
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @aboveandbeyond reveals an growing Twitter presence with 526,640 followers. The account demonstrates a content-creator strategy, averaging 95.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025