@adexchanger - Twitter Account Stats
Account Summary
Name
AdExchanger
Handle
Twitter ID
18248647
Created on
2008-12-19
Bio
News and views on data-driven digital advertising and marketing through our award-winning reporting, podcasts and events.
Followers
60,710
Following
953
Tweets
30,353
Listed
2,274
Location
New York City, NY
Verified
No
Followers Analysis
(based on followers sample)
Verified
Count
237
Percentage
2.37%
Protected
Count
1,138
Percentage
11.38%
Age
Average Account Age
7 years
Bios
Without Bio
2,986
With Bio
7,014
% With Bio
70.14%
% Without Bio
29.86%
Wordcloud of Bios
Top 10 Keywords in Bios
| Word | Frequency |
|---|---|
| marketing | 1,115 |
| digital | 758 |
| media | 601 |
| advertising | 382 |
| tech | 330 |
| business | 285 |
| agency | 284 |
| data | 245 |
| content | 217 |
| social | 205 |
Top 10 Hashtags in Bios
| Hashtag | Frequency |
|---|---|
| #marketing | 94 |
| #digitalmarketing | 64 |
| #adtech | 55 |
| #seo | 46 |
| #advertising | 35 |
| #ai | 33 |
| #digital | 31 |
| #tech | 26 |
| #socialmedia | 25 |
| #web3 | 19 |
Top 10 Followers by Follower Count
| Username | Followers Count | Friends Count | Tweet Count |
|---|---|---|---|
| KapilMishra_IND | 1,455,881 | 15,686 | 68,319 |
| SinghLions | 1,327,408 | 1,427,320 | 33,986 |
| GettyImages | 1,031,107 | 2,291 | 19,896 |
| iownjd | 763,705 | 437,753 | 223,964 |
| KevinandTrevor | 694,073 | 687,608 | 33,261 |
| zynga | 402,596 | 1,249 | 4,703 |
| StephenCaggiano | 342,066 | 329,925 | 102,200 |
| verasitytech | 297,649 | 413 | 4,723 |
| sallyeaves | 138,113 | 113,149 | 88,313 |
| SpirosMargaris | 129,758 | 21,738 | 284,063 |
Top 10 Followers by Following Count
| Username | Friends Count | Followers Count | Tweet Count |
|---|---|---|---|
| SinghLions | 1,427,320 | 1,327,408 | 33,986 |
| KevinandTrevor | 687,608 | 694,073 | 33,261 |
| iownjd | 437,753 | 763,705 | 223,964 |
| StephenCaggiano | 329,925 | 342,066 | 102,200 |
| Dr_Rafizadeh | 126,905 | 121,604 | 9,923 |
| sallyeaves | 113,149 | 138,113 | 88,313 |
| GoodpodsHQ | 100,377 | 96,472 | 10,424 |
| george_shepherd | 66,663 | 63,565 | 7,890 |
| CognitiveValley | 40,111 | 44,945 | 1,188 |
| biz_articles_ | 31,903 | 38,634 | 72,945 |
Top 10 Followers by Tweet Count
| Username | Tweets Count | Followers Count | Friends Count |
|---|---|---|---|
| quick13 | 430,496 | 4,763 | 4,846 |
| webmasterfree | 414,518 | 1,484 | 4,983 |
| 1bubblgirl | 369,863 | 1,065 | 682 |
| shaydee___ | 361,677 | 1,715 | 2,078 |
| DJNOTHINNICE | 339,329 | 20,038 | 16,146 |
| SpirosMargaris | 284,063 | 129,758 | 21,738 |
| _imjone | 269,550 | 49,438 | 6,359 |
| VaquasAlvi_ | 264,680 | 6,042 | 1,312 |
| peachachuxoxo | 262,480 | 64 | 3,546 |
| anandnama | 251,323 | 11,111 | 9,157 |
Top 10 Followers by Listed Count
| Username | Listed Count | Friends Count | Followers Count |
|---|---|---|---|
| GettyImages | 6,117 | 2,291 | 1,031,107 |
| SpirosMargaris | 5,884 | 21,738 | 129,758 |
| sallyeaves | 3,403 | 113,149 | 138,113 |
| StephenCaggiano | 3,025 | 329,925 | 342,066 |
| hugeinc | 2,944 | 6,976 | 66,490 |
| SinghLions | 2,555 | 1,427,320 | 1,327,408 |
| zynga | 2,493 | 1,249 | 402,596 |
| RyanNewYork | 2,255 | 26,490 | 40,970 |
| KevinandTrevor | 2,128 | 687,608 | 694,073 |
| jeremarketer | 2,001 | 20,113 | 50,716 |
Tweets Analysis
Total Tweets Analysed
3,221
Earliest Tweet
2019-04-30
Latest Tweet
2023-06-21
Tweets Covering
1,513 days
Types of Tweets
Number of Retweets
197
6% of total
Number of Original tweets
3,024
93% of total
Number of tweets that were Quotes
47
1% of total
Number of tweets that were Replies
29
0% of total
Number of tweets that contain Hashtags
963
29% of total
Number of tweets that contain Mentions
2,268
70% of total
Devices Used to Tweet
| Source | Count |
|---|---|
| TweetDeck | 2,401 |
| SocialPilot.co | 287 |
| Twitter for iPhone | 268 |
| Hootsuite Inc. | 140 |
| Twitter for Android | 69 |
Top Tweets by Retweet Count
| ID | Text | Retweet count |
|---|---|---|
| 1222286393105362944 | “Ultimately, it’s the ideas that matter.” @readmark of @wpp shares some final thoughts on creativity and excitement for the year ahead. #IP2020 https://t.co/uRPCOzfM7r | 10 |
| 1130828263708942338 | .@MoPub’s New SDK Helps Apps Tie User Value To Ad Spend https://t.co/Z8zAQ0LvIc by @OSchiffey | 9 |
| 1337435000287989760 | INTRODUCING: THE 2020 PROGRAMMATIC POWER PLAYERS! Meet the top 60 agencies, tech providers, and strategic partners chosen by @adexchanger editors from hundreds of entries received from around the globe. https://t.co/lgmHcAQ3ql | 9 |
| 1123076686109495296 | Congrats to @essenceglobal & @Google for taking home the award for Best Overall Use of Programmatic in a Marketing Campaign #AdExchangerAwards https://t.co/gWjDYnHTjh | 9 |
| 1182294501349629955 | .@hulu Moves To First-Price Auctions For Its OTT Inventory https://t.co/jXy0sx0NlE by @JamesHercher | 8 |
| 1227293846360526848 | Post-Cookie Apocalypse, @iab Unveils “Project Rearc” https://t.co/GNkQ6SUOPB by @SarahSluis | 8 |
| 1149660963014004736 | Are Unified Pricing Changes Good For #Publishers Or Good For @Google? https://t.co/goAy3MpKwJ by @slayser8, @newscorp | 8 |
| 1156971975623008258 | Brands Must Prepare For Advertising In A Cookie-Less World https://t.co/r8yuaPgfPz by @Scott_Tieman, @AccentureACTIVE | 8 |
| 1156915838429143041 | .@RubiconProject Grows Revenue To $37.9 Million With Positive RTB Trends https://t.co/mrPgEIozyE by @JamesHercher | 7 |
| 1123068332263927808 | The Winner for Best Data-Enabling Technology is @zeotap! #AdExchangerAwards https://t.co/KGCzv4cVBI | 7 |
Top Tweets by Like Count
| ID | Text | Like count |
|---|---|---|
| 1222537234227908609 | #IP2020 If you want to hear more from @ValerieJarrett & @krystalball, head over to @Amazon for their new books that cover life in the West Wing and the new politics. … | 72 |
| 1222286393105362944 | “Ultimately, it’s the ideas that matter.” @readmark of @wpp shares some final thoughts on creativity and excitement for the year ahead. #IP2020 https://t.co/uRPCOzfM7r | 33 |
| 1149660963014004736 | Are Unified Pricing Changes Good For #Publishers Or Good For @Google? https://t.co/goAy3MpKwJ by @slayser8, @newscorp | 25 |
| 1337435000287989760 | INTRODUCING: THE 2020 PROGRAMMATIC POWER PLAYERS! Meet the top 60 agencies, tech providers, and strategic partners chosen by @adexchanger editors from hundreds of entries received from around the globe. https://t.co/lgmHcAQ3ql | 23 |
| 1410648393529970688 | INTRODUCING: THE 2021 PROGRAMMATIC POWER PLAYERS! Meet the top 76 agencies, tech providers, and strategic partners chosen by @adexchanger editors from hundreds of entries received from around the globe. https://t.co/K3vSlBAQ1z … | 22 |
| 1251194721403392001 | Comic: Non-Human Traffic https://t.co/FMf7LxRI6X https://t.co/a8ADuUlysj | 19 |
| 1452655497778171907 | It's finally here! PROGRAMMATIC I/O kicked off this morning and it's shaping up to be the best one yet! #PROGIO https://t.co/UParGQfiCA | 19 |
| 1263587532031180801 | The #AdExchangerAwards winners have been announced! Congrats to all of the finalists and the winners. Thank you to everyone who participated in the celebration. We can't wait to see you … | 18 |
| 1550105058976665600 | 🏆 We're hosting a comic caption contest! 🏆 And the best caption, as voted on by your peers, will get a free ticket to #PROGIO in NYC on 10/17 & … | 18 |
| 1123076686109495296 | Congrats to @essenceglobal & @Google for taking home the award for Best Overall Use of Programmatic in a Marketing Campaign #AdExchangerAwards https://t.co/gWjDYnHTjh | 17 |
Languages Used
Top Hashtags
| Hashtag | Count |
|---|---|
| #progio | 311 |
| #adexchanger | 180 |
| #podcast | 134 |
| #ip2020 | 119 |
| #adtech | 101 |
| #programmatic | 50 |
| #thebigstory | 40 |
| #comic | 36 |
| #adexchangertalks | 33 |
| #data | 32 |
Top Mentions
| Hashtag | Count |
|---|---|
| @oschiffey | 445 |
| @alisonweissbrot | 198 |
| @sarahsluis | 189 |
| @jameshercher | 168 |
| 142 | |
| 124 | |
| @amazon | 64 |
| @zachrodgers | 43 |
| @tiktok_us | 29 |
| @threefirstnames | 27 |
Wordcloud of Tweets
Emoji Analysis
Emojis Used
| Emoji | Count | Emoji Text |
|---|---|---|
| 🏆 | 8 | trophy |
| 👏 | 7 | clapping_hands |
| 🚨 | 7 | police_car_light |
| 👂 | 4 | ear |
| 😂 | 3 | face_with_tears_of_joy |
| 😄 | 3 | grinning_face_with_smiling_eyes |
| 👋 | 2 | waving_hand |
| 💜 | 1 | purple_heart |
| 📩 | 1 | envelope_with_arrow |
| 💸 | 1 | money_with_wings |
Emoji Groups
| Emoji Group | Count |
|---|---|
| People & Body | 14 |
| Smileys & Emotion | 10 |
| Activities | 9 |
| Travel & Places | 7 |
| Objects | 2 |
| Food & Drink | 2 |
| Animals & Nature | 1 |
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