Alaska Airlines

Alaska Airlines

@AlaskaAir

Care shouldn’t be rare! Our Social Care team is here 24/7. For a formal response: https://www.alaskaair.com/content/about-us/help-contact/contact-us?lid=vanity-contactus

Seattle, WA https://www.alaskaair.com/ Joined 2008-02-07 Date of Analysis: Dec 16, 2025

400,871

Followers

5,857

Following

397,600

Tweets

1.5

Avg Engagement

3,837

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @AlaskaAir's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2008-02-07
  • Verification:Yes
  • Location:Seattle, WA

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:1.4
  • Avg Retweets per Tweet:0.1
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

AlaskaAir's tweets typically receive moderate engagement, with an average of 196 likes and 21 retweets per tweet. Their content is designed to be shareable and interactive, encouraging followers to stay updated on their initiatives.

1.4

Avg Likes/Tweet

0.1

Avg Retweets/Tweet

4,493

Total Likes

482

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

0

Median Retweets

1

75th Percentile

801

Top Tweet

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

0.8%

Original

99.1%

Replies

0.1%

Retweets

0.0%

Quotes

0.0%

Threads

0.9%

With Media

6.3%

With Links

4.6%

With #Tags

99.5%

With @Mentions

28.2%

With Emojis

102

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

119.3

Reply/Original Ratio

0.0

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

73.6%

Weekday Posts

26.4%

Weekend Posts

Top Hashtags

#iflyalaska (13) #alaskacarelines (12) #letsgo (10) #middleseat (8) #weflyalaska (7) #morecheeseplease (7) #goteam (4) #cheers (3) #alaskaair (3) #wecarealot (3)

Most Mentioned

@doublewidesfly (14) @scba (14) @carfield76 (12) @quackarazzi (9) @deltacharlietoo (8) @henneduck (8) @matthewreitz (7) @peerthru (7) @kris_brugman (7) @thelondonpanda (7)

Want This Report as PDF?

We're building PDF export for these analytics reports. Register your interest to get early access.

Register Interest

Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 27 (1%)
Replies 3,221 (99%)
Retweets 2 (0%)
Quote Tweets 0 (0%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 2 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience includes frequent travelers, families, and sports enthusiasts, particularly those interested in the San Francisco Giants. They are likely looking for travel tips, promotions, and updates on special events.

Average

Audience Quality

26.8%

Suspicion Index

33.2%

Low-Quality %

23

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

44.2%

Empty Bio

31.7%

<10 Tweets

11.6%

Mass Following (>2K)

0.0%

New (<90 days)

55.9%

Low Ratio (<0.1)

0.0%

New (<180 days)

85.1%

No URL

22.1%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

Try Bot Detector

Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

50,193,327

Total Potential Reach

23

Median Follower Reach

127

75th Percentile Reach

5.2%

>1K followers

0.8%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

47.7%

Creators

23,836 accounts

20.7%

Consumers

10,331 accounts

31.7%

Dormant

15,833 accounts

818

Verified Followers

1.64% of total

6.7%

Professional Bios

founder, dev, analyst, etc.

0.08

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Seattle, WA (1,268) United States (693) Los Angeles, CA (346) California, USA (300) Portland, OR (257) San Francisco, CA (251) Washington, USA (249) Seattle (206) Anchorage, AK (193) Alaska, USA (171)

1,346

Verified Followers

1.35% of total

13,653

Protected Accounts

13.65% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,104,429 Wrestler Wrestling, Motivation, Self-promotion
@BrentRivera 2,042,188 Influencer YouTube, Snapchat, Instagram
@MAS 1,740,019 Airline Travel, Aviation, Hospitality
@georgelopez 1,730,907 Comedian Comedy, Activism, Family
@TwitterBusiness 1,352,570 - -
@SinghLions 1,334,804 Restaurateur Food, Travel, Influencer
@greggrunberg 1,191,188 Actor ACTOR, WRITER, BANDS
@hulu 1,133,683 Streaming Service diversity, Hispanic, Latinx
@EvelynLozada 1,106,998 TV Personality Reality TV, Writing, Motherhood
@adage 991,919 Advertising advertising, marketing, innovation

Top Keywords in Follower Bios

love (3,634) travel (3,016) life (2,688) mom (1,802) lover (1,632) world (1,609) aviation (1,302) sports (1,160) family (1,110) music (1,102)

Top Hashtags in Follower Bios

#travel (140) #avgeek (134) #blm (106) #blacklivesmatter (104) #1 (81) #resist (73) #bitcoin (62) #aviation (59) #maga (42) #seahawks (41)

57,404

Followers With Bio

42,596

Followers Without Bio

57.4%

% With Bio

42.6%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

Buy Follower Data

Export full follower list with profile details, bios, locations, and follower counts as CSV.

Buy Followers - from $15

Buy Tweet Data

Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.

Buy Tweets - from $15

Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

1,542

Combined Engagement

1,415

Total Likes

127

Total Retweets

308

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

40%

With @Mentions

80%

With Links

Topical Analysis:

Customer Care Family Travel Sports Partnerships Brand Promotion Community Engagement

Key Insights & Takeaways

Their content often blends brand promotion with customer-centric messaging, showing a balance between marketing and community engagement. They leverage partnerships with local teams like the San Francisco Giants to create relatable and exciting content. Their focus on family-friendly policies highlights a key value proposition that resonates with their target audience.

Strengths

  • + Established follower base of 400,871
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @AlaskaAir reveals an growing Twitter presence with 400,871 followers. The account demonstrates a conversation-first approach, averaging 1.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

Need Programmatic Access?

We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.

Register Interest for API Access

About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025