Auto Trader
We're the UK's largest automotive marketplace. Let us help you find your next car.
83,909
Followers
4,389
Following
26,630
Tweets
11.8
Avg Engagement
438
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @AutoTrader_UK's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-01-06
- Verification:No
- Location:United Kingdom
Data Summary
- Tweets Analyzed:3,217
- Avg Likes per Tweet:9.8
- Avg Retweets per Tweet:2.0
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,217 tweetsThe account achieves moderate to high engagement with an average of 470 likes and 137 retweets per tweet. Promotional content, such as giveaways and awards, drives significant interaction.
9.8
Avg Likes/Tweet
2.0
Avg Retweets/Tweet
31,403
Total Likes
6,578
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
9
75th Percentile
2,013
Top Tweet
0.14
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
42.6%
Original
53.8%
Replies
2.1%
Retweets
1.5%
Quotes
0.0%
Threads
0.3%
With Media
57.8%
With Links
8.7%
With #Tags
56.8%
With @Mentions
54.0%
With Emojis
115
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.26
Reply/Original Ratio
0.7
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
93.4%
Weekday Posts
6.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,217 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 69 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,217 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is car buyers in the UK, particularly families and those interested in electric vehicles. The content also appeals to individuals looking for car giveaways and promotions.
Average
Audience Quality
23.3%
Suspicion Index
33.6%
Low-Quality %
22
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
52.8%
Empty Bio
26.8%
<10 Tweets
7.6%
Mass Following (>2K)
0.0%
New (<90 days)
43.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
89.4%
No URL
14.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
16,636,243
Total Potential Reach
22
Median Follower Reach
113
75th Percentile Reach
4.1%
>1K followers
0.3%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
49.1%
Creators
4,910 accounts
24.1%
Consumers
2,412 accounts
26.8%
Dormant
2,678 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
34
Verified Followers
0.34% of total
996
Protected Accounts
9.96% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,098,018 | Wrestler | Wrestling, Motivation, Self-promotion |
| @CitroenUK | 54,403 | Automotive | Cars, Customer Service, Inquiries |
| @JaMtoka | 50,723 | Auto Consultant | Car Imports, Luxury, Rhumba |
| @gendercart | 50,058 | Affiliate Marketer | Current Affairs, Hiking, Photography |
| @RichFenton | 39,972 | Debt Advisor | DebtBuster, OCR runner, editor |
| @TheTommyCannon | 37,978 | - | - |
| @ThirdSectorLab | 37,633 | - | - |
| @apochieng | 36,873 | - | - |
| @Stephen5478 | 31,979 | - | - |
| @davesumnersmith | 31,422 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
4,723
Followers With Bio
5,277
Followers Without Bio
47.23%
% With Bio
52.77%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,217 analyzed4,124
Combined Engagement
3,348
Total Likes
776
Total Retweets
825
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
40%
With @Mentions
100%
With Links
Topical Analysis:
Best car for families. And the winner is… the Tesla Model 3! 👏 @Tesla #NewCarAwards2021 https://t.co/sD3HXBiUVg
New Car of the Year. And the winner is… the Tesla Model 3! @Tesla #NewCarAwards2020 https://t.co/8z8PULLwOm
We’re giving away an electric car EVERY MONTH and this month it’s a Ford Mustang Mach-E GT ⚡️ It’s totally free to enter and the car is worth over £69k 😲 You have until 30th June to enter and all information (including Ts&Cs) can be found in the link 👉 https://t.co/5yXdsG6mVy
🚨Introducing February’s electric car giveaway prize! 🚨 In February, we are giving you the chance to win an MG4 EV worth £26,795! 😮 You have until 28th February 2023 to enter (it's free!). For all info and T&Cs, follow the link 👉 https://t.co/t2lGivGfIa https://t.co/4UqARX
We’re giving away an electric car EVERY MONTH and this month it’s a Tesla Model 3 ⚡️ It’s free to enter and the car is worth over £44k! You have until 31st December to enter and all of the information (including Ts&Cs) can be found in the link 👉https://t.co/5yXdsG6mVy https:/
Key Insights & Takeaways
Promotional content like giveaways and awards drives high engagement. Highlighting family-friendly and electric vehicles aligns with current market trends. Collaborations with brands like Tesla and Ford enhance credibility and reach.
Strengths
- + Established follower base of 83,909
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @AutoTrader_UK reveals an growing Twitter presence with 83,909 followers. The account demonstrates a conversation-first approach, averaging 11.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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