Barra Best
BBC TV & Senior Weather Presenter. Reporter & documentary maker. Forever hiding in the shade ☁️barra.best@bbc.co.uk
104,994
Followers
5,649
Following
120,397
Tweets
40.7
Avg Engagement
416
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @barrabest's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2010-12-20
- Verification:No
- Location:Belfast, Ireland
Data Summary
- Tweets Analyzed:3,233
- Avg Likes per Tweet:24.2
- Avg Retweets per Tweet:16.6
- Followers Analyzed:10,999
Engagement Analysis
Based on 3,233 tweetsBarra Best's tweets receive an average of 1,924 likes and 123 retweets, indicating a highly engaged audience. Her content is well-received and often shared.
24.2
Avg Likes/Tweet
16.6
Avg Retweets/Tweet
78,083
Total Likes
53,645
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
2
Median Retweets
19
75th Percentile
13,878
Top Tweet
0.39
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
22.9%
Original
35.4%
Replies
35.3%
Retweets
6.4%
Quotes
0.0%
Threads
10.4%
With Media
69.1%
With Links
21.3%
With #Tags
76.7%
With @Mentions
14.3%
With Emojis
144
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.54
Reply/Original Ratio
0.18
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
73.3%
Weekday Posts
26.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,233 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 1,142 retweets (35% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,233 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,999 followersHer audience includes BBC viewers, weather enthusiasts, and followers of human interest stories. The mix of professional and personal content appeals to a broad demographic.
Average
Audience Quality
32.1%
Suspicion Index
48.0%
Low-Quality %
14
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
59.0%
Empty Bio
47.1%
<10 Tweets
9.3%
Mass Following (>2K)
0.0%
New (<90 days)
56.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
90.9%
No URL
37.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
21,942,630
Total Potential Reach
14
Median Follower Reach
101
75th Percentile Reach
5.4%
>1K followers
0.7%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
34.7%
Creators
3,818 accounts
18.1%
Consumers
1,995 accounts
47.1%
Dormant
5,186 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
60
Verified Followers
0.55% of total
1,065
Protected Accounts
9.68% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,134 | Wrestler | Wrestling, Motivation, Self-promotion |
| @SinghLions | 1,330,807 | Restaurateur | Food, Travel, Influencer |
| @ezgibasaran | 728,319 | Journalist | Journalism, Istanbul, Oxon |
| @GoogleExpertUK | 261,127 | SEO Expert | SEO, Cruise, Art |
| @RTELateLateShow | 250,417 | Entertainment | Entertainment, Late-night TV, Social media |
| @collectibulldog | 176,024 | Collector | bulldogs, mental health, advocacy |
| @SteveBakerHW | 159,504 | - | - |
| @RestaurandoDign | 151,087 | - | - |
| @SteveComisar | 150,979 | Actor | Actor, Comedy, Entertainment |
| @patrickdextervc | 124,257 | Cellist | Music, Cello, Ireland |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
4,505
Followers With Bio
6,494
Followers Without Bio
40.96%
% With Bio
59.04%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,233 analyzed38,855
Combined Engagement
7,175
Total Likes
31,680
Total Retweets
7,771
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
40%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @tomaspueyo: Maps twist our perception of the world Here are 20 to rethink it: 1. Countries closer to the equator (~poorer) seem smaller than they are (map by @neilrkaye) https://t.co/BDj0BmVesx
RT @Todd_Spence: Drones creating the Star Trek Enterprise. Insane. https://t.co/xYnRudD5Hl
Great photos. Nurses from Nigeria - who've never seen snow - enjoying snow for the 1st time while working in at @kingsbridgehosp Belfast. Photos via Rita Porter. https://t.co/CJK87ZRW51
RT @maximusupinNYc: Tonight’s lightning storm over One World Trade #NYC https://t.co/qDrSDRWK2X
RT @DublinAirport: It’s DAY 3️⃣ of our amazing giveaway, and another chance for you to win the trip of a lifetime to Abu Dhabi with @etihad ✈️ It’s our BIGGEST ever giveaway 🤩 Prize Detail: https://t.co/7uiWDV52qq To Enter: FOLLOW & RT #DUBEtihadGiveaway https://t.co/KpbSK
Key Insights & Takeaways
Her tweets often feature emotional and heartwarming stories, which resonate with followers. She blends professional content with personal updates, creating a relatable persona. Her use of multimedia, such as videos and photos, enhances engagement and visual appeal.
Strengths
- + Established follower base of 104,994
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @barrabest reveals an growing Twitter presence with 104,994 followers. The account demonstrates a conversation-first approach, averaging 40.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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