Betfair Racing
🏇 Expert @Betfair racing tips & analysis, breaking news, market moves & more. Followers must be 18+. Bet responsibly: https://t.co/lGJeKBOcLE
59,615
Followers
1,206
Following
88,393
Tweets
19.6
Avg Engagement
357
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @BetfairRacing's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-10-12
- Verification:Yes
- Location:Not specified
Data Summary
- Tweets Analyzed:3,248
- Avg Likes per Tweet:8.7
- Avg Retweets per Tweet:10.9
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,248 tweetsThe account maintains a high level of engagement with an average of 255 likes and 253 retweets per tweet. The content is tailored to resonate with followers' interests in racing and betting.
8.7
Avg Likes/Tweet
10.9
Avg Retweets/Tweet
28,223
Total Likes
35,304
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
1
Median Retweets
8
75th Percentile
791
Top Tweet
0.33
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
72.3%
Original
4.8%
Replies
17.2%
Retweets
5.7%
Quotes
0.0%
Threads
0.0%
With Media
70.0%
With Links
9.3%
With #Tags
76.0%
With @Mentions
69.1%
With Emojis
177
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.07
Reply/Original Ratio
0.33
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
77.9%
Weekday Posts
22.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,248 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 558 retweets (17% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,248 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is adults interested in horse racing and betting, with a focus on those who follow the sport closely. The audience is likely to be engaged with market trends and betting strategies.
Good
Audience Quality
19.5%
Suspicion Index
27.9%
Low-Quality %
74
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
43.8%
Empty Bio
19.1%
<10 Tweets
13.2%
Mass Following (>2K)
0.0%
New (<90 days)
31.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
89.6%
No URL
11.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
6,307,009
Total Potential Reach
74
Median Follower Reach
250
75th Percentile Reach
6.4%
>1K followers
0.7%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
60.5%
Creators
6,053 accounts
20.3%
Consumers
2,033 accounts
19.1%
Dormant
1,914 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
67
Verified Followers
0.67% of total
927
Protected Accounts
9.27% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @TimCoronel | 978,779 | Racer | Dakar Rally, Car Wars, Racing |
| @JJHamblett | 341,685 | Actor | Actor, Singer, Management |
| @FootbaIlComedy | 156,028 | Comedy Football | Football, Comedy, Vines |
| @FootbalITweet | 119,184 | Football Content Creator | Football, Funny Vines, Videos |
| @Fourth0fficial | 116,438 | Content Creator | Vines, Gifs, Videos |
| @FootbaIllBanter | 106,263 | Sports Content Creator | Sports, Vines, Videos |
| @ItsAGoalllllll | 98,496 | Sports Content Creator | Sports, Humor, Videos |
| @ltsNotSoccer | 88,771 | Content Creator | Funny Vines, Gifs, Sports |
| @neilcallan78 | 84,704 | Jockey | Horse racing, Liverpool FC, Brand Ambassador |
| @FootbaIlGlFs | 75,537 | Football Content Creator | Football, Vines, Gifs |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,617
Followers With Bio
4,383
Followers Without Bio
56.17%
% With Bio
43.83%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,248 analyzed2,609
Combined Engagement
1,560
Total Likes
1,049
Total Retweets
522
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
20%
With @Mentions
40%
With Links
Topical Analysis:
🎙️ Starting Stalls Podcast We might just have had the comment of the year from @Meg_nicholls11! Poor old @DarylCarter7 didn't know what to say! 🔊 Listen to the full show here https://t.co/Q1ftDE1a4q 👀 Watch here https://t.co/pPppo0QgH3 https://t.co/cuBx86tq0m
Arsenal 13 points clear at the top of the Premier League table… https://t.co/W5z9RM4cJK
❓ The Cheltenham Day One Guess The Result is here 🎁 Your chance to win a £50 free bet 🤔 Who wins the 16.10 at Cheltenham? 🏇 RT & REPLY with your pick to enter 🏆 1 correct guess picked at random
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❓ The Cheltenham Day Three Guess The Result is here 🎁 Your chance to win a £50 free bet 🤔 Who wins the 15.30 at Cheltenham? 🏇 RT & REPLY with your pick to enter 🏆 1 correct guess picked at random
Key Insights & Takeaways
The account frequently shares market moves and betting opportunities, which suggests a focus on actionable insights for followers. It uses a mix of news, analysis, and entertainment to keep the audience engaged. The inclusion of podcasts and commentary highlights a broader content strategy beyond just betting tips.
Strengths
- + Established follower base of 59,615
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @BetfairRacing reveals an growing Twitter presence with 59,615 followers. The account demonstrates a content-creator strategy, averaging 19.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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