PT Bank Negara Indonesia (Persero) Tbk.

PT Bank Negara Indonesia (Persero) Tbk.

@BNI

Akun Twitter Resmi PT Bank Negara Indonesia | BNI berizin & diawasi oleh OJK serta merupakan peserta penjaminan LPS | Layanan 24/7 BNI Call 1500046

Indonesia https://www.bni.co.id/id-id/ Joined 2009-08-03 Date of Analysis: Dec 16, 2025

1,247,182

Followers

15,298

Following

361,497

Tweets

0.2

Avg Engagement

1,074

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @BNI's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mega Influencer (1M+)
  • Account Age:2009-08-03
  • Verification:Yes
  • Location:Indonesia

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:0.2
  • Avg Retweets per Tweet:0.0
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

The account has low engagement metrics, indicating limited interaction from followers. The average likes and retweets are minimal, suggesting a need for more interactive content.

0.2

Avg Likes/Tweet

0.0

Avg Retweets/Tweet

758

Total Likes

37

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

0

Median Retweets

0

75th Percentile

10

Top Tweet

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

5.7%

Original

94.3%

Replies

0.0%

Retweets

0.0%

Quotes

0.0%

Threads

14.3%

With Media

10.2%

With Links

3.4%

With #Tags

89.7%

With @Mentions

0.2%

With Emojis

199

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

16.57

Reply/Original Ratio

0

Quote/RT Ratio

Posting Rhythm

Consistent

Regular posting cadence

78.4%

Weekday Posts

21.6%

Weekend Posts

Top Hashtags

#bni46 (89) #bumnuntukindonesia (89) #startsfromthecard (60) #gapakenanti (27) #kartuguebeda (22) #rejekibnigapakenanti (11) #rejekibni (8) #bumnmenggerakkanindonesiamaju (7) #iniwaktunya (3) #takingcareofyouseamlessly (2)

Most Mentioned

@rasna4451998996 (19) @ilqg736244 (18) @jeonnia_ (17) @greps007 (16) @ulilabsar03 (15) @cvpulsa1 (15) @akufina_ (14) @katasemangka (14) @anisa07215372 (13) @rafiz_official (13)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 185 (6%)
Replies 3,065 (94%)
Retweets 0 (0%)
Quote Tweets 0 (0%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes customers and potential users of BNI's financial services. The content is targeted towards individuals interested in banking promotions and support.

Average

Audience Quality

29.1%

Suspicion Index

38.0%

Low-Quality %

4

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

41.8%

Empty Bio

45.2%

<10 Tweets

2.8%

Mass Following (>2K)

0.0%

New (<90 days)

63.3%

Low Ratio (<0.1)

0.0%

New (<180 days)

92.1%

No URL

34.1%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

21,748,938

Total Potential Reach

4

Median Follower Reach

59

75th Percentile Reach

2.3%

>1K followers

0.1%

>10K followers

0.0%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

37.6%

Creators

18,778 accounts

17.2%

Consumers

8,614 accounts

45.2%

Dormant

22,608 accounts

35

Verified Followers

0.07% of total

0.9%

Professional Bios

founder, dev, analyst, etc.

0.04

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Indonesia (1,574) Jakarta Capital Region (486) Yogyakarta, Indonesia (271) Jakarta (261) Kota Surabaya, Jawa Timur (235) indonesia (198) DKI Jakarta, Indonesia (195) Bandung, Jawa Barat (150) Tangerang, Indonesia (109) Bandung (108)

56

Verified Followers

0.06% of total

15,178

Protected Accounts

15.18% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,105,522 Wrestler Wrestling, Motivation, Self-promotion
@INABadminton 1,501,539 Badminton Association Bulutangkis, Indonesia, Media
@infomalang 426,855 Information Provider Vaksin, Wisata, Kuliner
@jiemiardian 319,812 Psychiatrist Psychiatrist, Mindfulness, Advisor
@PardedeReza666 217,021 Musician Music, Rock, Rebirth
@indodax 169,976 Cryptocurrency Exchange Bitcoin, Crypto, Indonesia
@BigAlphaID 168,067 Financial Content Provider Financial, Media, Content
@spiritandsoul1 153,384 - -
@adit_insomnia 145,567 Influencer Business, Contact, Killing Time
@PutraWadapi 109,174 Activist Christ Wamea, Indonesia, Love for Country

Top Keywords in Follower Bios

yang (2,970) hidup (1,522) yg (1,306) suka (1,140) orang (1,111) love (1,022) ig (999) life (981) allah (903) akun (838)

Top Hashtags in Follower Bios

#ynwa (48) #ggmu (30) #btc (26) #nct (25) #jihantesti (25) #ap8testi (23) #bnb (21) #gakfollowporno (20) #eth (19) #bitcoin (18)

63,862

Followers With Bio

36,138

Followers Without Bio

63.86%

% With Bio

36.14%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

41

Combined Engagement

41

Total Likes

0

Total Retweets

8

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

100%

With @Mentions

20%

With Links

Topical Analysis:

Promotions Customer Support Financial Services Events Rewards

Key Insights & Takeaways

The account uses promotional content to drive customer engagement and transaction activity. It leverages events and limited-time offers to attract attention and encourage participation. The account maintains a formal tone, reflecting its institutional brand identity.

Strengths

  • + Established follower base of 1,247,182
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @BNI reveals an growing Twitter presence with 1,247,182 followers. The account demonstrates a conversation-first approach, averaging 0.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025