British Bake Off
Avoiding soggy bottoms since 2010. The Great British Bake Off. #GBBO Tweets by Love Productions. http://thegreatbritishbakeoff.co.uk/terms-and-conditions/
726,592
Followers
1,186
Following
34,233
Tweets
297.6
Avg Engagement
1,212
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @BritishBakeOff's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2011-01-05
- Verification:No
- Location:Great Britain
Data Summary
- Tweets Analyzed:3,227
- Avg Likes per Tweet:276.2
- Avg Retweets per Tweet:21.4
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,227 tweetsThe account has a high level of engagement, with consistent likes and retweets. Its verified status and official branding contribute to its credibility and reach.
276.2
Avg Likes/Tweet
21.4
Avg Retweets/Tweet
891,405
Total Likes
69,012
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
73
Median Likes
6
Median Retweets
199
75th Percentile
37,076
Top Tweet
0.41
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
61.5%
Original
8.0%
Replies
20.7%
Retweets
9.8%
Quotes
0.0%
Threads
0.3%
With Media
75.7%
With Links
86.3%
With #Tags
43.9%
With @Mentions
22.7%
With Emojis
106
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.13
Reply/Original Ratio
0.47
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
81.0%
Weekday Posts
19.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,227 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 669 retweets (21% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,227 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience primarily consists of fans of The Great British Bake Off and baking enthusiasts. They are likely interested in cooking, food, and entertainment.
Average
Audience Quality
24.0%
Suspicion Index
32.7%
Low-Quality %
31
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
45.7%
Empty Bio
27.7%
<10 Tweets
8.8%
Mass Following (>2K)
0.0%
New (<90 days)
48.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
88.5%
No URL
19.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
33,744,432
Total Potential Reach
31
Median Follower Reach
156
75th Percentile Reach
5.5%
>1K followers
0.6%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
53.2%
Creators
26,599 accounts
19.1%
Consumers
9,548 accounts
27.7%
Dormant
13,853 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
590
Verified Followers
0.59% of total
12,899
Protected Accounts
12.9% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,177 | Wrestler | Wrestling, Motivation, Self-promotion |
| @noaheverett | 3,178,053 | Entrepreneur | tech, entrepreneurship, photography |
| @AmazonUK | 1,574,306 | Retailer | news, giveaways, deals |
| @MichelleDBeadle | 1,364,464 | Sports Commentator | Sports, Entertainment, Pop Culture |
| @missgemcollins | 1,191,137 | Reality TV Star | Fashion, Reality TV, Self-love |
| @AnneMarie | 1,148,572 | Singer | Music, Kiss My (Uh-Oh), Out Now |
| @adage | 992,078 | Advertising | advertising, marketing, innovation |
| @ZachLowe_NBA | 977,647 | Sports Journalist | NBA, Basketball, Analysis |
| @Baddiel | 881,825 | Comedian | Comedy, Writing, Football |
| @NOH8Campaign | 801,913 | Activism | equality, bullying, discrimination |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
55,558
Followers With Bio
44,442
Followers Without Bio
55.56%
% With Bio
44.44%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,227 analyzed151,058
Combined Engagement
132,950
Total Likes
18,108
Total Retweets
30,212
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
20%
With @Mentions
100%
With Links
Topical Analysis:
In knead of some good news? Here’s a little something… The Great British Bake Off is back on your screens on Tuesday 13th September at 8pm! 😃 #GBBO https://t.co/VK0IDNus21
Just to clear up any confusion… #GBBO https://t.co/jH6aZEFKm2
Looking to fool some dinner party guests? Make some trick chicken satay! Nice work, Aisya. #GBBO https://t.co/8Y6YCsMDv9
🍞BAKING NEWS 🍞 We're delighted to announce that Alison Hammond will be joining forces with Noel Fielding to host the next series of The Great British Bake Off on @Channel4 later this year. We cannot wait! #GBBO https://t.co/KTI57HcNrU
Congratulations to Giuseppe - winner of The Great British Bake Off 2021! #GBBOFinal https://t.co/bzKc0PxFDf
Key Insights & Takeaways
The account frequently shares news about the show's schedule and new hosts, which drives engagement. It uses hashtags like #GBBO to increase visibility and connect with the audience. The content is tailored to the show's fans, focusing on baking tips, competition updates, and behind-the-scenes information.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 726,592
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @BritishBakeOff reveals an well-established Twitter presence with 726,592 followers. The account demonstrates a content-creator strategy, averaging 297.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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