CLIF BAR

CLIF BAR

@ClifBar

Emeryville, CA https://www.clifbar.com/ Joined 2010-01-13 Date of Analysis: Dec 16, 2025

111,664

Followers

587

Following

12,633

Tweets

9.3

Avg Engagement

1,470

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @ClifBar's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2010-01-13
  • Verification:No
  • Location:Emeryville, CA

Data Summary

  • Tweets Analyzed:3,202
  • Avg Likes per Tweet:6.3
  • Avg Retweets per Tweet:3.0
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,202 tweets

ClifBar maintains a high level of engagement with an average of 609 likes and 598 retweets per tweet. Its content encourages interaction and participation through challenges and campaigns.

6.3

Avg Likes/Tweet

3.0

Avg Retweets/Tweet

20,254

Total Likes

9,670

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

0

Median Retweets

2

75th Percentile

7,878

Top Tweet

0.08

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

24.5%

Original

71.0%

Replies

3.2%

Retweets

1.3%

Quotes

0.0%

Threads

1.3%

With Media

35.7%

With Links

10.4%

With #Tags

88.6%

With @Mentions

30.2%

With Emojis

132

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

2.9

Reply/Original Ratio

0.43

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

97.8%

Weekday Posts

2.2%

Weekend Posts

Top Hashtags

#feedyouradventure (40) #makeitgood (25) #letsmovetheworld (20) #clifadventureambassador (18) #organicweekdc (12) #organic (11) #climateaction (10) #clifcouch (10) #earthday (7) #climatechange (7)

Most Mentioned

@clifbar (54) @protectwinters (33) @americanforests (22) @peterstetina (18) @outdoorafro (16) @bostonmarathon (16) @venuseswilliams (15) @conservationall (14) @katkanash (13) @mpinoe (11)

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Content Strategy Analysis

Based on 3,202 tweets

Content Type Distribution

Content Breakdown

Original Tweets 784 (24%)
Replies 2,274 (71%)
Retweets 101 (3%)
Quote Tweets 43 (1%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 101 retweets (3% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,202 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

ClifBar's audience is likely health-conscious individuals, outdoor enthusiasts, and those interested in sustainability. The brand also appeals to socially responsible consumers.

Good

Audience Quality

17.6%

Suspicion Index

16.3%

Low-Quality %

125

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

25.1%

Empty Bio

12.4%

<10 Tweets

21.5%

Mass Following (>2K)

0.0%

New (<90 days)

32.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

61.0%

No URL

7.6%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

43,715,479

Total Potential Reach

125

Median Follower Reach

446

75th Percentile Reach

13.7%

>1K followers

2.5%

>10K followers

0.8%

>50K followers

0.3%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

70.1%

Creators

7,006 accounts

17.5%

Consumers

1,753 accounts

12.4%

Dormant

1,241 accounts

118

Verified Followers

1.18% of total

10.2%

Professional Bios

founder, dev, analyst, etc.

0.19

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (158) Chicago, IL (78) California, USA (77) Los Angeles, CA (73) New York, NY (70) Canada (68) San Francisco, CA (67) London, England (53) Seattle, WA (45) United Kingdom (45)

118

Verified Followers

1.18% of total

1,065

Protected Accounts

10.65% of total

9 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,093,723 Wrestler Wrestling, Motivation, Self-promotion
@MensHealthMag 4,511,917 Health & Fitness fitness, health, nutrition
@dodo 2,744,298 Animal Advocate animals, compassion, rescue
@Venuseswilliams 1,731,691 Tennis Player Tennis, Big sister, Fitness
@sampottorff 1,421,541 YouTuber YouTube, idiot, Palestinian
@KOlusola 995,649 Musician Music, Musician, PTX
@CSuiteConfess 995,601 Executive Coach #MeToo, Executives, Navigating
@TedRubin 506,875 Chief Marketing Officer Marketing, Social Media, Fatherhood
@Upworthy 462,934 Media humans, positivity, inspiration
@Moreno 430,995 Influencer Business, Manager, Serious

Top Keywords in Follower Bios

love (361) runner (325) food (313) life (304) running (263) lover (240) sports (220) mom (203) world (203) husband (197)

Top Hashtags in Follower Bios

#running (19) #runner (17) #vegan (16) #1 (16) #blm (13) #travel (12) #food (11) #health (11) #fitness (11) #resist (10)

7,494

Followers With Bio

2,506

Followers Without Bio

74.94%

% With Bio

25.06%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,202 analyzed

10,766

Combined Engagement

4,424

Total Likes

6,342

Total Retweets

2,153

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

40%

With Hashtags

40%

With @Mentions

60%

With Links

Topical Analysis:

Charity Sustainability Brand Storytelling Community Engagement Social Responsibility

Key Insights & Takeaways

The brand uses retweets as a mechanism for charitable giving, incentivizing user engagement. ClifBar highlights its history and founder stories to build brand loyalty and authenticity. It actively promotes social and environmental causes, aligning with its target audience's values.

Strengths

  • + Established follower base of 111,664
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @ClifBar reveals an growing Twitter presence with 111,664 followers. The account demonstrates a conversation-first approach, averaging 9.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025