Clorox - Tweet Data Analysis
Tweets Analysis - Keyword: @Clorox
Published April 5, 2023
Overview
Tweets covering
9 days
Latest tweet was on
2023-03-31
Earliest tweet was on
2023-03-22
Total number of tweets analysed
125
Average age of authors' accounts
8 years
Summarization
Some tweets discuss Clorox's history and popularity among Black households, but criticize the company's lack of investment in Black-owned media. Others mention Clorox's corporate actions, such as forming a feminist council in Venezuela, and the cost of its products. Some also complain about issues with Instacart deliveries of Clorox products. There is a call for Clorox to do better by Black-owned media and consumers.
Topic Modeling
- Business practices and racial inequality in media representation - Tweets discussing Clorox's reluctance to do business with Black-owned media and calling out corporations for not spending money with Black-owned media.
- Feminism and gender equality - Tweets discussing the formation of a feminist council in Clorox Venezuela and contributions to living a life free of violence.
- Product promotion and reviews - Tweets discussing the cost and availability of Clorox products and promoting their use through Instacart.
- Social and political commentary - Tweets discussing topics such as whitewashing, the Chavez revolution, and the impact of new Instacart shoppers on the shopping experience.
- General discussion and humor - Tweets discussing topics such as Spring cleaning, framed artwork, and TV programming.
Emotional Analysis
Many of the tweets express frustration and anger towards Clorox, particularly for their alleged lack of investment in Black-owned media. However, there are also some positive sentiments expressed, such as support for the formation of a feminist council at Clorox Venezuela and nostalgia for using Clorox products in childhood. There are also several tweets directed at Instacart regarding issues with orders and delivery. The tweets overall cover a range of emotions, including frustration, anger, nostalgia, and support.
Trend Analysis
- Concerns about Clorox's business practices and lack of support for Black-owned media
- Promotion of and praise for Clorox products and their effectiveness in cleaning
- Criticism and frustration with Instacart's service and order fulfillment
- Support and participation in feminist initiatives within Clorox Venezuela
- Political statements in support of Nicolas Maduro and Chavez's revolution in Venezuela
Disclaimer: The text analysis on twtdata.com, powered by OpenAI, does not represent the views of twtdata.com or its affiliates. The analysis is for informational purposes only and not an endorsement of any viewpoint.
Types of Tweets
Number of Retweets
19
15% of total
Number of Original tweets
38
30% of total
Number of tweets that were Quotes
4
3% of total
Number of tweets that were Replies
66
52% of total
Number of tweets that contain Hashtags
36
28% of total
Number of tweets that contain Mentions
125
100% of total
Devices Used to Tweet
Top 5 Devices
| Source | Count |
|---|---|
| Twitter for Android | 42 |
| Twitter for iPhone | 39 |
| Twitter Web App | 31 |
| Twitter for iPad | 4 |
| Hootsuite Inc. | 3 |
Device Distribution
Top 10 Accounts by Followers
| Username | Name | Bio | Followers count |
|---|---|---|---|
| rolandsmartin | rolandsmartin | host, #RolandMartinUnfiltered daily digital show; ; CEO, Nu Vision Media, commentator, Black Information Network, international speaker | 696,984 |
| extratv | ExtraTV | Emmy Award-winning "Extra" brings you the latest in entertainment news and A-list celebrity interviews. 🎥 | 334,299 |
| POPSUGAR | POPSUGAR | Everything you love, all in one place. | 247,190 |
| craignewmark | craig newmark | https://t.co/391qQRu9x5 craigslist & https://t.co/MgiGNQGJ9H, founder... (Not craigslist management since 2000; retired 2018) | 91,551 |
| KetchumPR | Ketchum | We are Ketchum, a global communications consultancy fueled by empathy & intelligence – progress at work for innovation, our employees and our clients since 1923 | 74,157 |
| Instacart | Instacart | The world is your cart 🛒 Tweet us @InstacartHelp for support. | 61,119 |
| SahmReviews | Nicole Brady (SahmReviews) | Social Media Mom, Brand Ambassador, Board Game Fanatic. @TheGAMAOnline: Board of Directors, Media & Events. Publisher: https://t.co/tkskQXQW0z | 21,161 |
| TheScoop27 | Ashley | Sports Enthusiast 🏆• Private Chef•Pitmaster • Bacon Lover •⭕-H-I-⭕ #GoBucks #Browns #Nascar 🏁 🏈⛳ ✝ | 15,856 |
| RioCrecido_ven | Somos Río Crecido | Soy uno, Pero Juntos Somos Río Crecido.🇻🇪 | 8,404 |
| ahora_dulcita | YoDulcita🍰🥰🌹 | Aqui voy de nuevo como lo que soy ,como la niña de tus ojos Mi Señor🥰💞 con la mayor disposicion 💕💕 | 7,970 |
Top 10 Accounts by Friends
| Username | Name | Bio | Followers count |
|---|---|---|---|
| extratv | ExtraTV | Emmy Award-winning "Extra" brings you the latest in entertainment news and A-list celebrity interviews. 🎥 | 26,818 |
| SahmReviews | Nicole Brady (SahmReviews) | Social Media Mom, Brand Ambassador, Board Game Fanatic. @TheGAMAOnline: Board of Directors, Media & Events. Publisher: https://t.co/tkskQXQW0z | 13,175 |
| ahora_dulcita | YoDulcita🍰🥰🌹 | Aqui voy de nuevo como lo que soy ,como la niña de tus ojos Mi Señor🥰💞 con la mayor disposicion 💕💕 | 6,512 |
| TheScoop27 | Ashley | Sports Enthusiast 🏆• Private Chef•Pitmaster • Bacon Lover •⭕-H-I-⭕ #GoBucks #Browns #Nascar 🏁 🏈⛳ ✝ | 6,030 |
| craignewmark | craig newmark | https://t.co/391qQRu9x5 craigslist & https://t.co/MgiGNQGJ9H, founder... (Not craigslist management since 2000; retired 2018) | 5,307 |
| MelBSilverman | Antifa Snack Manager ^..^ 🌻 (same @ at Post) | Belgian Tervuren devotee, political junkie, dog trainer, lover of photography, drinker of wine. One superpower: making beets even beet-haters love. She/her. | 4,869 |
| RioCrecido_ven | Somos Río Crecido | Soy uno, Pero Juntos Somos Río Crecido.🇻🇪 | 4,780 |
| 20PearlGirl57 | 20PearlGirl57 | 💖KyrieEleison💖RESIST💚CommonSense 📚No willful ignorance allowed 💖 NO DMs💚ChristeEleison💖 HBCU.Made👉🏽https://t.co/0BMznm4bbm.Pearl.Dem💚WillCurseYouOutQuick | 4,586 |
| oneJohannLuna | JohannLuna | I might be an alien...... or just a indie creator aiming to achieve scifi dreams. | 4,484 |
| rolandsmartin | rolandsmartin | host, #RolandMartinUnfiltered daily digital show; ; CEO, Nu Vision Media, commentator, Black Information Network, international speaker | 4,197 |
Most Active Users
| Username | Bio | Number of tweets |
|---|---|---|
| JosArmado18 | - | 5 |
| POPSUGAR | Everything you love, all in one place. | 4 |
| rolandsmartin | host, #RolandMartinUnfiltered daily digital show; ; CEO, Nu Vision Media, commentator, Black Information Network, international speaker | 4 |
| SecretSuperTeam | Do the right thing when no ones looking #mambamentality #mentalhealth Plants + animals ❤️ 🌍 🐶 🌱 🏀 🥊 💙 | 3 |
| ICT_magazine | Infection Control Today provides timely, informative news, articles and educational opportunities to infection prevention and control professionals. | 3 |
| mafecuenca0109 | Lic.en Comunicación Social. Coordinadora de la Revista Entre Socios,Caracas Country Club. God never fails! ❤️ | 3 |
| nickearly | Photon Wrangler Bending High Tech to Grow Food in a Deep Winter Greenhouse Solutions OVER Problems Inspiration OVER Manipulation. Amor Vincit Omnia. | 3 |
| FightLikeHeaven | Leftism is not inclusive; It accepts only anyone who will validate their own degeneracies while excluding or silencing anyone who Rightly rejects bad character. | 2 |
| blackanthem1931 | 🌟Comedian Extraordinaire🌟 for bookings please contact me directly, There are benefits to being a Child of God. | 2 |
| honeyylexi | Honeyy God first owner of Honeyy’s Boutique LLC | 2 |
Tweets Per Day
Top 10 Tweets by Retweets
| ID | Text | Retweet count |
|---|---|---|
| 1639358326654787629 | ♀️ En cumplimiento de lineamientos del Pdte. @NicolasMaduro y de @IndustriasVE, en @Clorox de Venezuela se conformó el Consejo Feminista. Lo más significativo del evento fueron los aportes para vivir … | 109 |
| 1640409181470507026 | You may not recognize the logo of @CloroxCo company, but swipe left and you will see a familiar logo. A whole lot of Black folks grew up using @clorox products … | 88 |
| 1639409773723492352 | Avanzamos!! Dando cumplimiento a lineamientos del Pdte @NicolasMaduro la Clase obrera de @clorox conformó su consejo feminista 👏🏼👏🏼👏🏼 #UnidosContraLaCorrupcion #oriele @corpindustrias @MichelleDVzla #poupettekenza https://t.co/6XcekW4Y4E | 29 |
| 1639283087950458881 | @MorePerfectUS They’re not the only company doing that. Last quarter, @Clorox ‘s largest business unit saw Net Sales fall by “only” 2% because they raised prices by 17%. | 7 |
| 1640536091697487872 | Love how @rolandsmartin calling out these corporations (@AARP, @GeneralMills, & @CloroxPro @Clorox) on @fanbaseapp & their spending with Black-owned media & to show their numbers and meet with the @BlkStarNetwork … | 5 |
| 1640401544914014208 | Tell me you’re obsessed with Spring Cleaning without telling me you’re obsessed with Spring Cleaning. I’ll go first: this is framed in my office. Save time, cart @Clorox and @Glade … | 3 |
| 1640428161098760213 | @rolandsmartin @CloroxCo @Clorox Well we just won't buy clorox anymore. Until they they do right by us | 2 |
| 1639362618069508126 | @corpindustrias @NicolasMaduro @IndustriasVE @Clorox @MinMujerVe La mujer es el motor de la vida, luchemos por una vida libre de violencia. | 2 |
| 1639424664597417984 | @corpindustrias @NicolasMaduro @IndustriasVE @Clorox @MinMujerVe Mujeres al poder | 2 |
| 1639420223060148225 | @Yelitza_G24 @corpindustrias @NicolasMaduro @IndustriasVE @Clorox @MinMujerVe Mujeres visibilizadas y con potencial al servicio de un país, Venezuela | 2 |
Top 10 Tweets by Likes
| ID | Text | Like count |
|---|---|---|
| 1640409181470507026 | You may not recognize the logo of @CloroxCo company, but swipe left and you will see a familiar logo. A whole lot of Black folks grew up using @clorox products … | 322 |
| 1640440447762833429 | @nickearly @CloroxCo @Clorox Can you READ? | 44 |
| 1639358326654787629 | ♀️ En cumplimiento de lineamientos del Pdte. @NicolasMaduro y de @IndustriasVE, en @Clorox de Venezuela se conformó el Consejo Feminista. Lo más significativo del evento fueron los aportes para vivir … | 40 |
| 1640536091697487872 | Love how @rolandsmartin calling out these corporations (@AARP, @GeneralMills, & @CloroxPro @Clorox) on @fanbaseapp & their spending with Black-owned media & to show their numbers and meet with the @BlkStarNetwork … | 27 |
| 1640416104328642576 | So, the cost of @Clorox Bleach seems reasonable. https://t.co/jx7KcYst40 | 15 |
| 1640431699082264577 | @MulberryMoose @ContrabandsM @CloroxCo @Clorox Go to hell | 14 |
| 1639283087950458881 | @MorePerfectUS They’re not the only company doing that. Last quarter, @Clorox ‘s largest business unit saw Net Sales fall by “only” 2% because they raised prices by 17%. | 11 |
| 1640420000677888000 | @Instacart @Clorox @Glade I’ve been waiting in the parking lot for 2 1/2 hours. What exactly do you mean by saying I have priority access. Diamond car has done nothing … | 10 |
| 1640401544914014208 | Tell me you’re obsessed with Spring Cleaning without telling me you’re obsessed with Spring Cleaning. I’ll go first: this is framed in my office. Save time, cart @Clorox and @Glade … | 10 |
| 1640428161098760213 | @rolandsmartin @CloroxCo @Clorox Well we just won't buy clorox anymore. Until they they do right by us | 9 |
Top Languages Used
Top 10 Hashtags
| Hashtag | Count |
|---|---|
| #ad | 5 |
| #disinfection | 3 |
| #infectionpreventionist | 3 |
| #client | 2 |
| #business | 2 |
| #wheresourmoney | 2 |
| #rolandmartinunfiltered | 2 |
| #unidoscontralacorrupción | 2 |
| #unidoscontralacorrupcion | 2 |
| #oriele | 2 |
Top 10 Mentions
| Mention | Count |
|---|---|
| @clorox | 126 |
| @rolandsmartin | 29 |
| @cloroxco | 27 |
| @instacart | 16 |
| @glade | 16 |
| @nicolasmaduro | 15 |
| @corpindustrias | 14 |
| @popsugar | 13 |
| @industriasve | 13 |
| @minmujerve | 13 |
Wordcloud of Tweets
Emoji Analysis
Average emojis per tweet:
36
Emojis Used
| Emoji | Count | Emoji Text |
|---|---|---|
| 👏🏼 | 7 | clapping_hands_medium-light_skin_tone |
| 😂 | 5 | face_with_tears_of_joy |
| 🔥 | 3 | fire |
| 💰 | 2 | money_bag |
| 🙄 | 2 | face_with_rolling_eyes |
| 🙏 | 2 | folded_hands |
| 🇭🇹 | 2 | Haiti |
| 😷 | 2 | face_with_medical_mask |
| ♀️ | 2 | female_sign |
| 💪🏼 | 2 | flexed_biceps_medium-light_skin_tone |
Emoji Groups
| Emoji Group | Count |
|---|---|
| Smileys & Emotion | 17 |
| People & Body | 14 |
| Flags | 4 |
| Symbols | 3 |
| Travel & Places | 3 |
| Objects | 2 |
| Activities | 1 |
| Animals & Nature | 1 |
| Food & Drink | 1 |
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