Balaji Mohan
Director of Maari, As I'm Suffering from Kadhal, Kadhalil Sodhapuvadhu Yeppadi/Love Failure & Vaayai Moodi Pesavum; Osho is my buddy :) Life is & things are :)
674,347
Followers
653
Following
5,842
Tweets
502.0
Avg Engagement
207
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @directormbalaji's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2010-09-22
- Verification:No
- Location:Here-Now in Pure Existence
Data Summary
- Tweets Analyzed:3,127
- Avg Likes per Tweet:350.8
- Avg Retweets per Tweet:151.2
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,127 tweetsHis tweets receive an average of 10k likes and 1.7k retweets, indicating a highly engaged audience. The engagement is driven by his film promotions and interactions with cast members.
350.8
Avg Likes/Tweet
151.2
Avg Retweets/Tweet
1,096,944
Total Likes
472,666
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
11
Median Likes
15
Median Retweets
303
75th Percentile
21,514
Top Tweet
0.74
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
33.1%
Original
25.8%
Replies
29.7%
Retweets
11.3%
Quotes
0.0%
Threads
0.5%
With Media
48.1%
With Links
58.1%
With #Tags
81.7%
With @Mentions
40.1%
With Emojis
109
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.78
Reply/Original Ratio
0.38
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
73.5%
Weekday Posts
26.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,127 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 929 retweets (30% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,127 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersHis audience primarily consists of Tamil cinema enthusiasts and fans of his films. They engage with his content through likes and retweets, showing interest in his projects and cast.
Below Average
Audience Quality
36.6%
Suspicion Index
40.5%
Low-Quality %
5
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
45.3%
Empty Bio
52.9%
<10 Tweets
5.7%
Mass Following (>2K)
0.0%
New (<90 days)
87.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
96.3%
No URL
35.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
11,302,323
Total Potential Reach
5
Median Follower Reach
23
75th Percentile Reach
1.1%
>1K followers
0.1%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
21.7%
Creators
10,872 accounts
25.4%
Consumers
12,690 accounts
52.9%
Dormant
26,438 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
84
Verified Followers
0.08% of total
7,765
Protected Accounts
7.76% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @selvaraghavan | 3,042,083 | Filmmaker | Films, Director, Creativity |
| @actor_vaibhav | 724,110 | Actor | Movies, Comedy, Travel |
| @Ishmenon | 678,710 | Influencer | Gratitude, Attitude, Love |
| @raizawilson | 546,346 | Actor | Acting, Email, Communication |
| @shraddhadas43 | 536,009 | Actor | Actor, Bodhisattva, Workaholic |
| @recycleindia | 399,799 | Environmental Activist | recycling, waste disposal, clean India |
| @tinucherian | 378,442 | Social Media Manager | Social Media, News, Politics |
| @Madhuribanerjee | 360,043 | Writer | coffee, books, tigers |
| @radiocityindia | 332,159 | Radio Station | Fun Content, RJ Masti, Contests |
| @evavictor | 323,866 | Comedian | comedy, feminism, writing |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
57,584
Followers With Bio
42,416
Followers Without Bio
57.58%
% With Bio
42.42%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,127 analyzed72,597
Combined Engagement
53,130
Total Likes
19,467
Total Retweets
14,519
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
#AraathuAanandhi 😎 @Sai_Pallavi92 #Maari2 https://t.co/arkysdErHN
The vibrant @Sai_Pallavi92 is the #HeroineofMaari2😊Its a character thats right at the heart of the story of #Maari2😊 #SaiPallavi #Bilingual https://t.co/qZ9GNapKpz
RT @superstarrajini: http://t.co/j7rokZjVA4
The Naughtiest Don of our times is back! 😎 #Maari2 In theatres Dec 2018! #Maari2FirstLook #Senjiruven @dhanushkraja @thisisysr @Sai_Pallavi92 @Actor_Krishna @varusarath @ttovino RoboShanker @omdop @amaranart @editor_prasanna @vasukibhaskar @silvastunt @vinod_offl @KalloriVino h
Happy that #Maari2 shoot is progressing at brisk pace & is 40% done. Will resume after the strike & targeting release in the second half of 2018 🙂 @dhanushkraja @Sai_Pallavi92 @Actor_Krishna @ttovino @varusarath @thisisysr https://t.co/YXCSoaOw0C
Key Insights & Takeaways
He frequently promotes his films and cast members, which drives engagement. His content is a mix of promotional material and personal updates. He maintains a friendly and approachable tone, which helps in building a loyal fan base.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 674,347
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @directormbalaji reveals an well-established Twitter presence with 674,347 followers. The account demonstrates a content-creator strategy, averaging 502.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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