Earth Hour Official
Join us for #EarthHour on 23rd March 2024, 8.30pm (your local time) and together we can make it the #BiggestHourForEarth ❤️🌎
159,965
Followers
1,301
Following
21,106
Tweets
118.2
Avg Engagement
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @earthhour's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-01-24
- Verification:No
- Location:Global
Data Summary
- Tweets Analyzed:3,195
- Avg Likes per Tweet:38.5
- Avg Retweets per Tweet:79.7
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,195 tweetsThe account consistently receives high engagement with an average of 1,382 likes and 840 retweets per tweet. This indicates a strong and active community interested in environmental topics.
38.5
Avg Likes/Tweet
79.7
Avg Retweets/Tweet
123,053
Total Likes
254,676
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
16
Median Likes
20
Median Retweets
90
75th Percentile
28,015
Top Tweet
0.74
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
58.8%
Original
9.6%
Replies
26.2%
Retweets
5.4%
Quotes
0.0%
Threads
1.8%
With Media
78.7%
With Links
85.1%
With #Tags
41.4%
With @Mentions
46.5%
With Emojis
162
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.16
Reply/Original Ratio
0.21
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
54.9%
Weekday Posts
45.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,195 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 838 retweets (26% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,195 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes environmentally conscious individuals, educators, and organizations interested in sustainability. It also targets global audiences for Earth Hour events.
Good
Audience Quality
17.9%
Suspicion Index
17.1%
Low-Quality %
117
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
26.2%
Empty Bio
13.1%
<10 Tweets
20.4%
Mass Following (>2K)
0.0%
New (<90 days)
33.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
70.1%
No URL
7.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
129,051,500
Total Potential Reach
117
Median Follower Reach
458
75th Percentile Reach
14.2%
>1K followers
2.1%
>10K followers
0.6%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
71.0%
Creators
35,492 accounts
15.9%
Consumers
7,968 accounts
13.1%
Dormant
6,540 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
548
Verified Followers
0.54% of total
13,736
Protected Accounts
13.6% of total
10 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @UN | 16,293,584 | Diplomat | peace, dignity, equality |
| @annecurtissmith | 14,936,850 | Actress | Actress, Host, Dreams |
| @JohnCena | 14,100,867 | Wrestler | Wrestling, Motivation, Self-promotion |
| @MarkRuffalo | 8,331,819 | Actor | climate justice, actor, director |
| @arjunk26 | 6,164,368 | Actor | Son, Brother, Friend |
| @Sony | 5,806,856 | Electronics | technology, entertainment, innovation |
| @jessicacediel | 5,097,768 | TV Host | Dios, Enamorada, Contacto |
| @NOAH_ID | 4,522,348 | Musician | Music, Guitar, Band |
| @weatherchannel | 4,432,953 | Meteorologist | Weather, Forecasts, Alerts |
| @inquirerdotnet | 3,737,351 | News Outlet | News, Views, Balanced |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
73,211
Followers With Bio
27,782
Followers Without Bio
72.49%
% With Bio
27.51%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,195 analyzed71,692
Combined Engagement
2,567
Total Likes
69,125
Total Retweets
14,338
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
80%
With @Mentions
40%
With Links
Topical Analysis:
RT @DalaiLama: This Earth Day we need a greater sense of global responsibility based on our belonging to one human family.
RT @DalaiLama: Taking care of our planet, is a matter of looking after our own home. We can no longer exploit the earth’s resources—the tre…
RT @GretaThunberg: “We don’t want these things done by 2050, 2030 or even 2021, we want this done now – as in right now.” It’s a new decad…
🕣See our planet in a new light🕤 Share this video to take part in the #EarthHour Virtual Spotlight! 2020 taught us the importance of distance, but the issues facing our planet can only be solved if we unite💡Small actions make a big difference💪Take the first step & RT 🌍 https:/
RT @LeoDiCaprio: Together we can #changeclimatechange. Take part in #EarthHour today: https://t.co/UQpbVblWHa https://t.co/aOkhkAUp5G
Key Insights & Takeaways
The account frequently promotes Earth Hour events and environmental awareness campaigns. It emphasizes global participation and collaboration for environmental causes. It uses multimedia content and hashtags to increase visibility and engagement.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 159,965
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @earthhour reveals an well-established Twitter presence with 159,965 followers. The account demonstrates a content-creator strategy, averaging 118.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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