England and Wales Cricket Board
Official account of the England and Wales Cricket Board. For the England teams please follow @englandcricket
1,074,870
Followers
5,332
Following
83,030
Tweets
148.6
Avg Engagement
3,721
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @ECB_cricket's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2009-01-06
- Verification:No
- Location:Lord's Cricket Ground, London
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:90.3
- Avg Retweets per Tweet:58.3
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsThe account consistently receives a high number of likes and retweets, indicating strong audience interaction. Its content is well-received and shared across the cricket community.
90.3
Avg Likes/Tweet
58.3
Avg Retweets/Tweet
293,319
Total Likes
189,493
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
23
Median Likes
10
Median Retweets
95
75th Percentile
18,860
Top Tweet
0.14
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
50.5%
Original
4.1%
Replies
41.1%
Retweets
4.3%
Quotes
0.0%
Threads
0.4%
With Media
59.7%
With Links
38.8%
With #Tags
69.9%
With @Mentions
51.5%
With Emojis
148
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.08
Reply/Original Ratio
0.1
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
77.0%
Weekday Posts
23.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,336 retweets (41% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes cricket fans, players, and stakeholders in England and Wales. It also reaches a broader audience through its official status and verified content.
Below Average
Audience Quality
37.7%
Suspicion Index
49.2%
Low-Quality %
5
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
60.9%
Empty Bio
54.8%
<10 Tweets
3.5%
Mass Following (>2K)
0.0%
New (<90 days)
82.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
95.2%
No URL
37.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
19,279,919
Total Potential Reach
5
Median Follower Reach
20
75th Percentile Reach
1.1%
>1K followers
0.1%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
20.4%
Creators
10,221 accounts
24.8%
Consumers
12,381 accounts
54.8%
Dormant
27,398 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
199
Verified Followers
0.2% of total
7,223
Protected Accounts
7.15% of total
3 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,433 | Wrestler | Wrestling, Motivation, Self-promotion |
| @SinghLions | 1,335,120 | Restaurateur | Food, Travel, Influencer |
| @lokmat | 734,214 | Journalist | News, Maharashtra, Education |
| @BBCRadio4 | 538,339 | Radio broadcaster | documentaries, news, comedy |
| @manoramanews | 507,083 | News Channel | News, Infotainment, Malayalam |
| @DCMS | 286,945 | Government | Digital, Culture, Media |
| @stonewalluk | 258,733 | Advocacy | LGBTQ+ rights, equality, advocacy |
| @maryada_maurya | 210,498 | Social Worker | Social work, humanity, politics |
| @CoruscaKhaya | 206,875 | Educator | Education, Leadership, Business |
| @karishmakotak | 172,972 | TV Presenter | TV, IPL, London |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
46,705
Followers With Bio
54,294
Followers Without Bio
46.24%
% With Bio
53.76%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed73,915
Combined Engagement
24,119
Total Likes
49,796
Total Retweets
14,783
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
60%
With @Mentions
80%
With Links
Topical Analysis:
RT @englandcricket: ON TOP OF THE WORLD 🦁 https://t.co/CrpaPCfx1o
#RamadanMubarak to everyone celebrating! https://t.co/thWVtUM57a
RT @englandcricket: One of the greatest of all-time. A legend. A genius. You changed Cricket. RIP Shane Warne ❤️ https://t.co/YX91zmssoT
RT @englandcricket: ON TOP OF THE WORLD!!!! Scorecard: https://t.co/w5fpbBCdIl #CWC19 #WeAreEngland #ExpressYourself #ENGvNZ https://t.co…
We are delighted that the UK Government have given their permission for recreational cricket to return from next weekend. We will shortly be publishing our approved guidelines to help clubs and players prepare for cricket's return.
Key Insights & Takeaways
The account uses religious and cultural references to connect with its audience, such as the #RamadanMubarak tweet. It shares both celebratory and somber content, reflecting the emotional range of cricket's impact. The account is proactive in communicating about cricket's return and government approvals, showing its role in event management.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 1,074,870
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @ECB_cricket reveals an well-established Twitter presence with 1,074,870 followers. The account demonstrates a content-creator strategy, averaging 148.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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