Edmunds
The global authority for unbiased, unvarnished automotive advice, news, reviews and deals for over 50 years. We will help you find your perfect car.
110,579
Followers
6,264
Following
39,077
Tweets
72.8
Avg Engagement
1,687
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @edmunds's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-04-02
- Verification:Yes
- Location:Santa Monica, CA
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:64.8
- Avg Retweets per Tweet:8.0
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsEdmunds tweets receive a high average number of likes and retweets, indicating strong audience interaction. Their content is often shared and discussed, especially around popular car models and reviews.
64.8
Avg Likes/Tweet
8.0
Avg Retweets/Tweet
210,484
Total Likes
26,079
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
18
Median Likes
3
Median Retweets
79
75th Percentile
9,424
Top Tweet
0.66
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
50.0%
Original
47.6%
Replies
1.7%
Retweets
0.7%
Quotes
0.0%
Threads
0.1%
With Media
96.6%
With Links
5.1%
With #Tags
17.1%
With @Mentions
8.7%
With Emojis
144
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.95
Reply/Original Ratio
0.44
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
91.9%
Weekday Posts
8.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 54 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes car buyers, automotive enthusiasts, and individuals seeking unbiased reviews and recommendations. They are also interested in the latest trends in electric vehicles and car technology.
Average
Audience Quality
28.1%
Suspicion Index
30.4%
Low-Quality %
39
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
39.5%
Empty Bio
29.5%
<10 Tweets
19.9%
Mass Following (>2K)
0.0%
New (<90 days)
58.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
84.3%
No URL
21.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
23,502,761
Total Potential Reach
39
Median Follower Reach
194
75th Percentile Reach
6.2%
>1K followers
0.8%
>10K followers
0.3%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
51.8%
Creators
5,176 accounts
18.8%
Consumers
1,878 accounts
29.5%
Dormant
2,946 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
202
Verified Followers
2.02% of total
1,300
Protected Accounts
13.0% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,388 | Wrestler | Wrestling, Motivation, Self-promotion |
| @Bugatti | 947,928 | Luxury cars | Luxury cars, Performance, Exclusivity |
| @iownjd | 772,006 | Lawyer | learn, inspire, engage |
| @Sherif_Amer_ | 682,978 | Journalist | News, Journalism, Egypt |
| @OMGitsfirefoxx | 513,852 | Streamer | Gaming, Streaming, Content Creation |
| @Weinbach | 374,045 | Sports Commentator | Basketball, Sports, Media |
| @geoff_deweaver | 361,247 | Marketing Expert | Digital Marketing, Strategy, Leadership |
| @tveitdal | 345,405 | Environmental Activist | Climate Change, Renewable Energy, Nature |
| @jimfarley98 | 236,506 | - | - |
| @Shift_EGY | 206,719 | Automotive journalist | Cars, Driving, News |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,051
Followers With Bio
3,949
Followers Without Bio
60.51%
% With Bio
39.49%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed22,422
Combined Engagement
19,925
Total Likes
2,497
Total Retweets
4,484
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
20%
With @Mentions
100%
With Links
Topical Analysis:
The Edmunds 2020 #TopRated best EV of the year is the @Tesla Model 3. The Model 3 is unlike any other vehicle on sale, electric or ICE. Its features, technology, price and driving dynamics make it an impossible force to ignore. https://t.co/RPfxDAIwD0 https://t.co/hv0eZ74hNM
Don't let anybody tell you that the Tesla yoke is a good idea https://t.co/f1SkdDmRhI https://t.co/WpCKb2Mt2D
All you need to know about the Mercedes EQG — the forthcoming electric G-Wagen — is that it can do this 👇 https://t.co/A2Bs6OlIq5
We already loved the Honda Civic Type R –– and for 2020, it's even better. https://t.co/eAhgUop0Ka https://t.co/t6CcjBY0rC
We drove this Honda CR-V for over 50,000 miles and came away thinking this is still the best small SUV you can buy today. https://t.co/00ItmY3i4g https://t.co/jgpewR2xNJ
Key Insights & Takeaways
Edmunds highlights the Tesla Model 3 as a top-rated electric vehicle, emphasizing its unique features and performance. They critique the Tesla yoke steering mechanism, suggesting it may not be ideal for all drivers. Edmunds provides detailed information about the Mercedes EQG, showcasing their focus on upcoming electric vehicle models.
Strengths
- + Established follower base of 110,579
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @edmunds reveals an growing Twitter presence with 110,579 followers. The account demonstrates a content-creator strategy, averaging 72.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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