Education Week
Inspiring and empowering you to make a difference in your K 12 community. Follow our other accounts: @EdWeekOpinion, @EdWeekTeacher
909,462
Followers
2,864
Following
176,292
Tweets
7.2
Avg Engagement
12,012
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @educationweek's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-06-17
- Verification:No
- Location:Bethesda, MD
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:5.0
- Avg Retweets per Tweet:2.3
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsEducationWeek's tweets are well-received, with consistent likes and retweets, indicating a highly engaged audience. The account's focus on current issues and policy discussions drives interaction.
5.0
Avg Likes/Tweet
2.3
Avg Retweets/Tweet
16,201
Total Likes
7,344
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
1
Median Retweets
7
75th Percentile
1,972
Top Tweet
0.01
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
83.5%
Original
0.6%
Replies
15.8%
Retweets
0.1%
Quotes
0.0%
Threads
0.6%
With Media
97.8%
With Links
27.0%
With #Tags
28.3%
With @Mentions
3.3%
With Emojis
149
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.01
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
87.6%
Weekday Posts
12.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 512 retweets (16% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes educators, administrators, and policymakers interested in K-12 education. The account also attracts followers who are passionate about education reform and advocacy.
Average
Audience Quality
27.9%
Suspicion Index
36.7%
Low-Quality %
11
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
40.4%
Empty Bio
46.0%
<10 Tweets
6.2%
Mass Following (>2K)
0.0%
New (<90 days)
52.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
84.0%
No URL
33.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
28,491,657
Total Potential Reach
11
Median Follower Reach
61
75th Percentile Reach
3.1%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
28.5%
Creators
14,246 accounts
25.5%
Consumers
12,755 accounts
46.0%
Dormant
22,999 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
574
Verified Followers
0.57% of total
8,541
Protected Accounts
8.54% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,339 | Wrestler | Wrestling, Motivation, Self-promotion |
| @rogerhamilton | 929,096 | Entrepreneur | education, entrepreneurship, futurism |
| @NOH8Campaign | 801,903 | Activism | equality, bullying, discrimination |
| @dosomething | 682,109 | Activist | Inspiring, Empowering, Change |
| @SkollFoundation | 440,778 | Philanthropy | Social entrepreneurship, innovation, transformation |
| @zammit_marc | 387,957 | Filmmaker | Film, Acting, Producing |
| @Julianto_LK3 | 380,629 | Counselor | Konseling, Edukasi, Konselor |
| @PGuillermoSerra | 315,375 | Priest | Espiritualidad, Misiones, Conferencias |
| @elbegdorj | 265,532 | Politician | Politics, Diplomacy, Leadership |
| @williamtincup | 250,917 | HR Influencer | HR, Technology, Recruiting |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
63,367
Followers With Bio
36,633
Followers Without Bio
63.37%
% With Bio
36.63%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed2,927
Combined Engagement
2,714
Total Likes
213
Total Retweets
585
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
0%
With @Mentions
60%
With Links
Topical Analysis:
Teachers, are you in favor of free school lunches for all students? Why or why not?
The IRS just raised the educator expense tax deduction to $300. But teachers are saying the deduction still falls short. Teachers, what school supplies do you typically buy out-of-pocket?
Boosting 'Pathetically Low' Teacher Pay Is Top of Mind for Bernie Sanders https://t.co/3rjxtqVajx https://t.co/ebF56JPyRy
Some teachers argue that it should be mandatory for school leaders—or any administrator, for that matter—to teach in some capacity. https://t.co/IIsueNeQ6P
The #AmericanTeacherAct would incentivize states to raise the pay floor. https://t.co/7CqFURTnee
Key Insights & Takeaways
The account frequently engages with teachers on policy issues like school lunches and tax deductions. It highlights the challenges faced by educators, such as low pay and insufficient resources. It leverages current events and political figures, like Bernie Sanders, to draw attention to education reform.
Strengths
- + Established follower base of 909,462
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @educationweek reveals an growing Twitter presence with 909,462 followers. The account demonstrates a content-creator strategy, averaging 7.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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