ELLEUK

ELLEUK

@ELLEUK

The official Twitter account of ELLE UK. First with fashion, feminism, beauty, shopping and celebrity news and trends.

London https://www.elle.com/uk/ Joined 2008-07-28 Date of Analysis: Dec 16, 2025

1,081,588

Followers

1,686

Following

114,315

Tweets

20.8

Avg Engagement

5,699

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @ELLEUK's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mega Influencer (1M+)
  • Account Age:2008-07-28
  • Verification:Yes
  • Location:London

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:16.2
  • Avg Retweets per Tweet:4.6
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

Each tweet typically receives around 2,151 likes and 711 retweets, indicating a highly engaged audience. The content is well-received and often shared widely.

16.2

Avg Likes/Tweet

4.6

Avg Retweets/Tweet

52,668

Total Likes

14,820

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

2

Median Likes

0

Median Retweets

7

75th Percentile

16,099

Top Tweet

0.02

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

99.6%

Original

0.2%

Replies

0.2%

Retweets

0.0%

Quotes

0.0%

Threads

2.2%

With Media

99.8%

With Links

2.6%

With #Tags

1.7%

With @Mentions

3.0%

With Emojis

108

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.0

Reply/Original Ratio

0.0

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

85.7%

Weekday Posts

14.3%

Weekend Posts

Top Hashtags

#platinumjubilee (12) #younetflix (10) #oscars95 (10) #oscars (9) #lizzo (5) #metgala (5) #metgala2022 (5) #metoo (4) #bridgerton (4) #billieeilish (3)

Most Mentioned

@bazaaruk (21) @countrylivinguk (12) @elleuk (6) @lupita_nyongo (5) @danaigurira (4) @lizzo (4) @theblackpanther (2) @emmadabiri (1) @littlebirdsword (1) @hannahlucy85 (1)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 3,237 (100%)
Replies 7 (0%)
Retweets 6 (0%)
Quote Tweets 0 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 6 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience primarily consists of fashion enthusiasts, celebrities, and socially conscious individuals. They are interested in both lifestyle content and thought-provoking discussions.

Average

Audience Quality

28.9%

Suspicion Index

29.6%

Low-Quality %

20

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

35.8%

Empty Bio

34.1%

<10 Tweets

15.1%

Mass Following (>2K)

0.0%

New (<90 days)

64.5%

Low Ratio (<0.1)

0.0%

New (<180 days)

79.9%

No URL

23.4%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

128,783,243

Total Potential Reach

20

Median Follower Reach

116

75th Percentile Reach

5.1%

>1K followers

0.8%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

42.5%

Creators

21,255 accounts

23.4%

Consumers

11,703 accounts

34.1%

Dormant

17,042 accounts

476

Verified Followers

0.95% of total

8.5%

Professional Bios

founder, dev, analyst, etc.

0.06

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

London, England (1,192) London (600) United Kingdom (496) England, United Kingdom (285) United States (265) Los Angeles, CA (186) India (165) New York, NY (154) Paris, France (151) New York, USA (145)

866

Verified Followers

0.86% of total

14,245

Protected Accounts

14.1% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@jimmyfallon 50,815,690 Comedian Comedy, TV, Music
@rickygervais 15,185,226 Comedian Comedy, Writing, Acting
@JohnCena 14,105,471 Wrestler Wrestling, Motivation, Self-promotion
@JessieJ 7,971,888 Singer Music, Singing, Performance
@robkardashian 7,103,615 Celebrity Family, Fitness, Fashion
@GNev2 5,502,611 Sports Commentator Football, Analysis, Motivation
@Lord_Sugar 5,204,582 Entrepreneur business, entrepreneurship, technology
@whoisaddison 4,843,702 - -
@yokoono 4,530,461 Artist Peace, Love, Activism
@ninagarcia 3,045,931 Editor Fashion, Style, Design

Top Keywords in Follower Bios

fashion (4,843) love (3,565) life (2,488) designer (1,514) music (1,492) beauty (1,405) lover (1,316) world (1,281) instagram (1,182) art (1,103)

Top Hashtags in Follower Bios

#fashion (217) #beauty (71) #marketing (63) #art (62) #1 (56) #blacklivesmatter (56) #blm (50) #music (48) #travel (47) #lifestyle (42)

64,087

Followers With Bio

36,912

Followers Without Bio

63.45%

% With Bio

36.55%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

24,035

Combined Engagement

17,584

Total Likes

6,451

Total Retweets

4,807

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

0%

With @Mentions

80%

With Links

Topical Analysis:

Fashion Feminism Celebrity News Social Issues Beauty Shopping Trends

Key Insights & Takeaways

The account frequently highlights high-profile celebrities and their fashion choices It addresses social issues such as feminism and misogyny It leverages trending topics to maintain relevance and engagement

Strengths

  • + Established follower base of 1,081,588
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @ELLEUK reveals an growing Twitter presence with 1,081,588 followers. The account demonstrates a content-creator strategy, averaging 20.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025