NASA

NASA

@NASA

There's space for everybody. ✨

Pale Blue Dot https://www.nasa.gov/ Joined 2007-12-19 Date of Analysis: Dec 16, 2025

62,221,563

Followers

181

Following

68,565

Tweets

3,121.3

Avg Engagement

99,582

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines NASA's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mega Influencer (1M+)
  • Account Age:2007-12-19
  • Verification:Yes
  • Location:Pale Blue Dot

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:2,439.7
  • Avg Retweets per Tweet:681.6
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

NASA's tweets consistently receive high engagement, reflecting the public's interest in space exploration and scientific breakthroughs. The account's verified status and authoritative voice contribute to its strong engagement metrics.

2,439.7

Avg Likes/Tweet

681.6

Avg Retweets/Tweet

7,928,898

Total Likes

2,215,237

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1,458

Median Likes

280

Median Retweets

3,739

75th Percentile

373,583

Top Tweet

0.05

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

51.7%

Original

23.1%

Replies

23.5%

Retweets

1.7%

Quotes

0.0%

Threads

3.2%

With Media

90.8%

With Links

35.4%

With #Tags

88.6%

With @Mentions

37.9%

With Emojis

236

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.45

Reply/Original Ratio

0.07

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

80.8%

Weekday Posts

19.2%

Weekend Posts

Top Hashtags

#countdowntomars (143) #marshelicopter (132) #artemis (107) #asknasa (85) #lucymission (49) #starliner (42) #landsat (40) #crew3 (37) #spacetoground (37) #nasascience (30)

Most Mentioned

@space_station (769) @nasapersevere (340) @spacex (265) @nasa (195) @nasajpl (144) @nasa_astronauts (123) @nasakennedy (114) @iss_research (101) @nasaartemis (91) @commercial_crew (90)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,680 (52%)
Replies 751 (23%)
Retweets 763 (23%)
Quote Tweets 56 (2%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 763 retweets (23% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience includes space enthusiasts, educators, students, and the general public interested in science and technology. It also attracts media outlets and professionals in the aerospace and scientific fields.

Below Average

Audience Quality

49.3%

Suspicion Index

83.1%

Low-Quality %

0

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

79.7%

Empty Bio

92.1%

<10 Tweets

0.2%

Mass Following (>2K)

0.0%

New (<90 days)

86.8%

Low Ratio (<0.1)

0.0%

New (<180 days)

97.4%

No URL

86.4%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

1,082,691

Total Potential Reach

0

Median Follower Reach

1

75th Percentile Reach

0.3%

>1K followers

0.0%

>10K followers

0.0%

>50K followers

0.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

3.3%

Creators

1,657 accounts

4.6%

Consumers

2,299 accounts

92.1%

Dormant

46,044 accounts

45

Verified Followers

0.09% of total

1.1%

Professional Bios

founder, dev, analyst, etc.

0.0

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (78) India (46) Los Angeles, CA (34) Vermont/Burlington (29) Hong Kong (27) Dhaka, Bangladesh (26) USA (26) Lagos, Nigeria (25) Earth (24) Hawaii/Honolulu (24)

1,758

Verified Followers

0.02% of total

1,021,709

Protected Accounts

10.22% of total

1 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@connorfranta 8,696,825 Author writing, author, bookworm
@StateDept 6,371,006 Government Diplomacy diplomacy, foreign affairs, global engagement
@rodrigovesgo 5,470,851 - -
@LeventUzumcu 5,442,505 Actor Personal development, comprehensive individual
@elmundoes 4,370,268 News outlet News, Spain, Journalism
@WhaleCartel 2,767,471 - -
@banuguven 2,512,255 Journalist News, Journalism, YouTube
@brunodeluca 2,348,710 Presenter Entretenimento, Viagens, Cultura
@Fer_DelSolar 2,186,125 TV Host Arriba los corazones, TV host, positivity
@moonriver365 2,128,260 Politician politics, leadership, nation-building

Top Keywords in Follower Bios

love (115,098) life (89,016) student (60,931) world (37,953) lover (30,617) god (29,022) live (28,954) music (27,946) make (27,927) vida (27,737)

Top Hashtags in Follower Bios

#nft (3,196) #bitcoin (2,918) #crypto (1,909) #btc (1,517) #eth (1,429) #1 (1,147) #nfts (926) #bnb (728) #blm (698) #web3 (669)

4,009,197

Followers With Bio

5,991,445

Followers Without Bio

40.09%

% With Bio

59.91%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

953,156

Combined Engagement

529,996

Total Likes

423,160

Total Retweets

190,631

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

80%

With Hashtags

60%

With @Mentions

80%

With Links

Topical Analysis:

Space Exploration Scientific Discovery International Collaboration Astronomy Technology Education

Key Insights & Takeaways

NASA emphasizes the importance of international collaboration in space exploration The account highlights major scientific milestones and discoveries, such as the James Webb Space Telescope's first images It uses visually striking content to captivate and educate its audience

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 62,221,563
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of NASA reveals an exceptionally influential Twitter presence with 62,221,563 followers. The account demonstrates a content-creator strategy, averaging 3,121.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025