Roundhill Investments

Roundhill Investments

@roundhill

Roundhill Investments is a registered investment adviser and ETF issuer offering thematic and sector-specific funds. Disclaimer: https://www.roundhillinvestments.com/social-media-disclaimer

New York, NY https://roundhillinvestments.com/ Joined 2018-09-11 Date of Analysis: Dec 16, 2025

23,396

Followers

421

Following

4,980

Tweets

39.2

Avg Engagement

319

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines roundhill's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2018-09-11
  • Verification:Yes
  • Location:New York, NY

Data Summary

  • Tweets Analyzed:3,238
  • Avg Likes per Tweet:24.1
  • Avg Retweets per Tweet:15.1
  • Followers Analyzed:23,387

Engagement Analysis

Based on 3,238 tweets

The account maintains a consistent engagement level with an average of 1,144 likes and 114 retweets per tweet. The engagement appears to be steady but not exceptionally high, suggesting a focused and interested audience.

24.1

Avg Likes/Tweet

15.1

Avg Retweets/Tweet

78,195

Total Likes

48,859

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

8

Median Likes

2

Median Retweets

29

75th Percentile

23,964

Top Tweet

1.68

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

54.6%

Original

27.9%

Replies

14.3%

Retweets

3.2%

Quotes

0.0%

Threads

0.1%

With Media

43.3%

With Links

1.6%

With #Tags

26.8%

With @Mentions

9.8%

With Emojis

188

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.51

Reply/Original Ratio

0.23

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

94.7%

Weekday Posts

5.3%

Weekend Posts

Top Hashtags

#1 (5) #generativeai (4) #ai (4) #cannabis (3) #marketingcommunication (3) #nflkickoff (3) #marchmadness (3) #2 (3) #chatgpt (2) #roundhillinvestments (2)

Most Mentioned

@roundhill (318) @maybebullish (45) @covered_call (44) @stoolpresidente (43) @mattdorta (43) @thekantoarbot (23) @butlerbets (21) @bssportsbook (20) @mazzadave (15) @novy_williams (14)

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Content Strategy Analysis

Based on 3,238 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,769 (55%)
Replies 903 (28%)
Retweets 462 (14%)
Quote Tweets 104 (3%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 462 retweets (14% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,238 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 23,387 followers

The audience likely includes investors, financial professionals, and individuals interested in sports betting and gaming industries. They are likely looking for market insights and updates on regulatory and business developments.

Average

Audience Quality

20.9%

Suspicion Index

23.9%

Low-Quality %

113

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

38.8%

Empty Bio

14.2%

<10 Tweets

19.2%

Mass Following (>2K)

0.0%

New (<90 days)

40.9%

Low Ratio (<0.1)

0.0%

New (<180 days)

83.7%

No URL

9.1%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

42,660,400

Total Potential Reach

113

Median Follower Reach

338

75th Percentile Reach

10.0%

>1K followers

1.8%

>10K followers

0.6%

>50K followers

0.3%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

70.6%

Creators

16,508 accounts

15.2%

Consumers

3,559 accounts

14.2%

Dormant

3,320 accounts

884

Verified Followers

3.78% of total

12.4%

Professional Bios

founder, dev, analyst, etc.

0.14

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (329) New York, NY (310) Los Angeles, CA (199) Chicago, IL (199) New York, USA (169) London, England (154) Toronto, Ontario (113) Boston, MA (108) San Francisco, CA (105) New York (95)

886

Verified Followers

3.79% of total

3,731

Protected Accounts

15.95% of total

8 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@darrenrovell 1,982,279 Sports Reporter Sports Betting, Memorabilia, NFTs
@NYSE 1,689,112 Finance Finance, Investing, Opportunities
@APompliano 1,658,741 Entrepreneur Entrepreneurship, Investing, Learning
@Teeqo 1,462,056 Gamer Gaming, Content Creation, FaZe
@MatthewBerryTMR 1,157,211 Fantasy Analyst Fantasy Football, Author, Avengers
@TheCryptoLark 1,126,480 - -
@Stocktwits 977,209 Finance finance, investing, global
@HandOfBlood 726,265 YouTuber Gaming, Streaming, LGBTQ+
@TylerFlorence 629,884 Chef Cooking, Filmmaking, Creative Agency
@JoePompliano 538,760 Sports Analyst Sports, Business, Bitcoin

Top Keywords in Follower Bios

investor (699) sports (658) advice (439) financial (429) investment (393) trader (388) tweets (366) business (359) crypto (356) life (340)

Top Hashtags in Follower Bios

#bitcoin (222) #crypto (51) #btc (48) #1 (30) #stocks (30) #web3 (28) #nft (26) #eth (25) #blockchain (25) #metaverse (22)

14,327

Followers With Bio

9,072

Followers Without Bio

61.23%

% With Bio

38.77%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,238 analyzed

36,583

Combined Engagement

3,683

Total Likes

32,900

Total Retweets

7,317

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

100%

With @Mentions

40%

With Links

Topical Analysis:

Sports Betting Gaming Industry Investment Funds Regulatory Updates Market Trends
Roundhill Investmen…
roundhill

RT @wojespn: The NBA's players have decided to resume the playoffs, source tells ESPN.

2020-08-27
Retweets: 23,964 Likes: 0 Engagement: 23,964
Roundhill Investmen…
roundhill

RT @EpicNewsroom: Apple removed Fortnite from the App Store and has informed Epic that on Friday, August 28 Apple will terminate all our developer accounts and cut Epic off from iOS and Mac development tools. We are asking the court to stop this retaliation. Details here: https:/

2020-08-17
Retweets: 5,350 Likes: 0 Engagement: 5,350
Roundhill Investmen…
roundhill

RT @OpenAI: Introducing the ChatGPT app for iOS! We’re live in the US and will expand to additional countries in the coming weeks. Android is next! https://t.co/p3PfTtxL9i

2023-05-18
Retweets: 3,246 Likes: 0 Engagement: 3,246
Roundhill Investmen…
roundhill

Pennsylvania has reported $463 million in sports betting handle for September 2020, a new record. 89% of bets were placed digitally. Barstool Sportsbook represented 7.2% (~$30 million) of online bets for the month, despite launching on September 18. $PENN @stoolpresidente

2020-10-16
Retweets: 178 Likes: 2,117 Engagement: 2,295
Roundhill Investmen…
roundhill

*Penn National Plans To Double Barstool Sportsbook Footprint By NFL Season • Fall launches are planned for Colorado, New Jersey, Tennessee, Virginia and Arizona. • Penn expects @BSSportsbook to be live in 10 states by the end of the year. $PENN @stoolpresidente

2021-08-05
Retweets: 162 Likes: 1,566 Engagement: 1,728

Key Insights & Takeaways

The account frequently shares updates on sports betting and gaming companies, indicating a focus on this niche market. It highlights new records and expansion plans, suggesting an interest in growth and market trends. The use of verified accounts and a disclaimer suggests a professional and regulated approach to content sharing.

Strengths

  • + Established follower base of 23,396
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of roundhill reveals an growing Twitter presence with 23,396 followers. The account demonstrates a content-creator strategy, averaging 39.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025