AMRUT 2.0

AMRUT 2.0

@amrut_MoHUA

Official Twitter Handle of Atal Mission for Rejuvenation and Urban Transformation, Ministry of Housing and Urban Affairs, Govt of India

Nirman Bhawan, New Delhi https://t.co/krL8aR4IQa Joined 2016-12-02 Date of Analysis: Dec 16, 2025

10,206

Followers

197

Following

79,227

Tweets

20.5

Avg Engagement

40

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @amrut_MoHUA's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2016-12-02
  • Verification:No
  • Location:Nirman Bhawan, New Delhi

Data Summary

  • Tweets Analyzed:3,249
  • Avg Likes per Tweet:4.2
  • Avg Retweets per Tweet:16.3
  • Followers Analyzed:10,009

Engagement Analysis

Based on 3,249 tweets

The account maintains a steady level of engagement with an average of 90 likes and 35 retweets per tweet. Verified accounts make up 1.2% of its followers, indicating a mix of public and institutional interest.

4.2

Avg Likes/Tweet

16.3

Avg Retweets/Tweet

13,804

Total Likes

52,905

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

1

Median Retweets

12

75th Percentile

9,792

Top Tweet

2.01

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

64.7%

Original

2.9%

Replies

19.2%

Retweets

13.3%

Quotes

0.0%

Threads

0.8%

With Media

63.7%

With Links

85.9%

With #Tags

26.6%

With @Mentions

1.3%

With Emojis

189

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.04

Reply/Original Ratio

0.69

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

87.6%

Weekday Posts

12.4%

Weekend Posts

Top Hashtags

#amrut (1760) #transformingindia (565) #learnwithamrut (558) #savewater (517) #waterislife (424) #sustainabledevelopment (256) #peyjalsurvekshan (239) #waterconservation (211) #sustainability (191) #sustainableliving (170)

Most Mentioned

@mohua_india (193) @mojsdowrrdgr (171) @secretary_mohua (150) @amrut_mohua (129) @hardeepspuri (126) @mygovindia (92) @jaljeevan_ (89) @narendramodi (82) @mpudcb (58) @peyjalindia (56)

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Content Strategy Analysis

Based on 3,249 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,101 (65%)
Replies 94 (3%)
Retweets 623 (19%)
Quote Tweets 431 (13%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 623 retweets (19% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,249 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,009 followers

The primary audience includes government officials, urban planners, and citizens interested in infrastructure and environmental projects. It also reaches a broader audience through public awareness campaigns and event highlights.

Average

Audience Quality

24.1%

Suspicion Index

21.0%

Low-Quality %

52

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

31.0%

Empty Bio

18.4%

<10 Tweets

21.3%

Mass Following (>2K)

0.0%

New (<90 days)

55.1%

Low Ratio (<0.1)

0.0%

New (<180 days)

81.8%

No URL

11.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

30,037,588

Total Potential Reach

52

Median Follower Reach

204

75th Percentile Reach

8.0%

>1K followers

1.3%

>10K followers

0.3%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

59.2%

Creators

5,921 accounts

22.5%

Consumers

2,251 accounts

18.4%

Dormant

1,837 accounts

125

Verified Followers

1.25% of total

13.9%

Professional Bios

founder, dev, analyst, etc.

0.08

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

India (581) New Delhi, India (521) Mumbai, India (150) Hyderabad, India (136) Bengaluru, India (118) New Delhi (100) Pune, India (66) Lucknow, India (65) Delhi (63) Chennai, India (58)

125

Verified Followers

1.25% of total

988

Protected Accounts

9.87% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,106,478 Wrestler Wrestling, Motivation, Self-promotion
@verified 4,201,108 - -
@PIB_India 2,800,299 Government Communication Government, India, Media
@ndmaindia 390,093 Disaster Management Disaster management, India, Government
@TexMinIndia 376,723 Government Government, Textiles, India
@SwachhBharatGov 276,262 Government Official Cleanliness, Urban development, India
@bmcbbsr 261,806 Government Official Government, Odisha, Bhubaneswar
@UNinIndia 246,870 Diplomat United Nations, India, Instagram
@MoHUA_India 237,808 Government Official Government, Housing, Urban Development
@MoRD_GoI 234,821 Government Official Government, Rural Development, India

Top Keywords in Follower Bios

india (437) urban (362) indian (344) engineer (297) personal (277) social (277) official (216) development (215) views (207) proud (185)

Top Hashtags in Follower Bios

#india (14) #iot (13) #भ (11) #स (10) #water (10) #environment (10) #indian (10) #journalist (9) #smartcities (9) #social (8)

6,911

Followers With Bio

3,098

Followers Without Bio

69.05%

% With Bio

30.95%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,249 analyzed

29,164

Combined Engagement

0

Total Likes

29,164

Total Retweets

5,833

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

40%

With Hashtags

100%

With @Mentions

80%

With Links

Topical Analysis:

Urban Development Water Management Government Initiatives Public Engagement Infrastructure Projects Policy Communication

Key Insights & Takeaways

The account frequently highlights water management projects, indicating a focus on urban sustainability and crisis mitigation. It leverages national events like Diwali to showcase achievements and boost public morale. Collaborations with local leaders and institutions are emphasized, showcasing a strategic approach to project funding and implementation.

Strengths

  • + Established follower base of 10,206
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @amrut_MoHUA reveals an growing Twitter presence with 10,206 followers. The account demonstrates a content-creator strategy, averaging 20.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025