Admiral Rob Bauer

Admiral Rob Bauer

@CMC_NATO

Chair of the #NATO Military Committee - #NATOMC

NATO HQ, Brussels, Belgium https://www.nato.int/en/about-us/organization/nato-structure/nato-military-committee Joined 2016-01-20 Date of Analysis: Dec 16, 2025

18,777

Followers

305

Following

706

Tweets

137.4

Avg Engagement

301

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @CMC_NATO's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2016-01-20
  • Verification:No
  • Location:NATO HQ, Brussels, Belgium

Data Summary

  • Tweets Analyzed:643
  • Avg Likes per Tweet:92.5
  • Avg Retweets per Tweet:44.8
  • Followers Analyzed:17,811

Engagement Analysis

Based on 643 tweets

The account has high average likes and retweets, indicating strong public interest in its content. Engagement is particularly notable around topics related to Ukraine and NATO's military actions.

92.5

Avg Likes/Tweet

44.8

Avg Retweets/Tweet

59,500

Total Likes

28,828

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

27

Median Likes

11

Median Retweets

88

75th Percentile

16,272

Top Tweet

7.32

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

79.5%

Original

3.4%

Replies

8.9%

Retweets

8.2%

Quotes

0.0%

Threads

0.5%

With Media

87.9%

With Links

86.6%

With #Tags

40.7%

With @Mentions

36.7%

With Emojis

212

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.04

Reply/Original Ratio

0.93

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

89.0%

Weekday Posts

11.0%

Weekend Posts

Top Hashtags

#nato (363) #natomc (88) #natochods (69) #ukraine (45) #wearenato (21) #strongertogether (20) #natosummit (15) #georgia (14) #westernbalkans (10) #ncs (10)

Most Mentioned

@nato (27) @cmc_nato (22) @nato_pascad (18) @resolutesupport (15) @nato_act (13) @jensstoltenberg (12) @nato_kfor (11) @munsecconf (11) @nato_defcollege (10) @natopress (10)

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Content Strategy Analysis

Based on 643 tweets

Content Type Distribution

Content Breakdown

Original Tweets 511 (79%)
Replies 22 (3%)
Retweets 57 (9%)
Quote Tweets 53 (8%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 57 retweets (9% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 643 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 17,811 followers

The audience includes military personnel, defense analysts, and policymakers interested in NATO operations. It also attracts followers concerned with international conflicts and security issues.

Average

Audience Quality

25.4%

Suspicion Index

24.8%

Low-Quality %

92

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

36.3%

Empty Bio

18.9%

<10 Tweets

26.7%

Mass Following (>2K)

0.0%

New (<90 days)

50.4%

Low Ratio (<0.1)

0.0%

New (<180 days)

81.7%

No URL

13.3%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

59,492,938

Total Potential Reach

92

Median Follower Reach

408

75th Percentile Reach

14.5%

>1K followers

2.9%

>10K followers

0.7%

>50K followers

0.3%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

65.8%

Creators

11,720 accounts

15.3%

Consumers

2,718 accounts

18.9%

Dormant

3,373 accounts

413

Verified Followers

2.32% of total

10.1%

Professional Bios

founder, dev, analyst, etc.

0.1

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Brussels, Belgium (218) Washington, DC (115) Prague, Czech Republic (109) Czech Republic (91) London, England (88) United States (85) Prague (72) Nederland (70) Brussels (69) Finland (62)

413

Verified Followers

2.32% of total

2,108

Protected Accounts

11.84% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,106,733 Wrestler Wrestling, Motivation, Self-promotion
@verified 4,201,257 - -
@zlj517 2,001,980 Spokesman Geopolitics, Diplomacy, Communication
@NATO 1,804,276 International Relations peace, security, freedom
@SebGorka 1,329,113 Political Commentator Politics, National Security, Media
@soledadobrien 1,320,650 Journalist working, mom, journalist
@Omojuwa 1,233,655 Influencer Tweets, my view, Author
@GeneralStaffUA 826,103 Military Military, Ukraine, Official
@jensstoltenberg 819,450 Politician Politics, NATO, Security
@astro_andre 446,163 Astronaut Space exploration, Science, Astronautics

Top Keywords in Follower Bios

security (581) views (445) nato (399) international (349) account (348) defence (340) endorsement (315) tweets (315) former (285) policy (284)

Top Hashtags in Follower Bios

#nafo (134) #nato (69) #wearenato (57) #standwithukraine (49) #eu (38) #security (35) #wearenafo (30) #ukraine (30) #slavaukraini (25) #russiaisaterroriststate (22)

11,338

Followers With Bio

6,473

Followers Without Bio

63.66%

% With Bio

36.34%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 643 analyzed

30,333

Combined Engagement

21,874

Total Likes

8,459

Total Retweets

6,067

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

100%

With Hashtags

20%

With @Mentions

40%

With Links

Topical Analysis:

Nato Operations Ukraine Conflict Military Strategy International Security Defense Policy
Admiral Rob Bauer
@CMC_NATO

On this 🇺🇦 Independence Day, we salute the courage of the Ukrainian Armed Forces. They have fundamentally changed modern warfare &amp; outmaneuver their opponent time &amp; time again. #Ukraine can win this war &amp; emerge victorious from the quagmire. Slava Ukraini! #Standwi

2022-08-24
Retweets: 2,739 Likes: 13,533 Engagement: 16,272
Admiral Rob Bauer
@CMC_NATO

RT @jensstoltenberg: Spoke with President Duda @prezydentpl about the explosion in #Poland. I offered my condolences for the loss of life. #NATO is monitoring the situation and Allies are closely consulting. Important that all facts are established.

2022-11-15
Retweets: 4,386 Likes: 0 Engagement: 4,386
Admiral Rob Bauer
@CMC_NATO

One year since Russia’s war of aggression against #Ukraine, my message to the 🇺🇦 people &amp; Armed Forces still stands. I truly believe that with the right support &amp; equipment, you can &amp; will win this war. Your мужність is enduring &amp; cannot be extinguished. #Slav

2023-02-24
Retweets: 631 Likes: 3,163 Engagement: 3,794
Admiral Rob Bauer
@CMC_NATO

The #NATOMC welcomed #NATO Partner MilReps, 🇸🇪 Rear Admiral Nykvist &amp; 🇫🇮 Major General Heiskanen at our table during situational updates on #Ukraine. This is a crucial exchange of information that benefits all sides. https://t.co/28YkZfvXIT

2022-03-04
Retweets: 442 Likes: 2,775 Engagement: 3,217
Admiral Rob Bauer
@CMC_NATO

Today, I had the privilege of welcoming 🇫🇮 Major General Heiskanen &amp; 🇸🇪 Rear Admiral Nykvist as invitees to the #NATOMC. This is a historic moment on the road to #NATO membership for 🇫🇮 &amp; 🇸🇪 - making us all stronger &amp; safer. https://t.co/knSTFv0haz

2022-07-05
Retweets: 261 Likes: 2,403 Engagement: 2,664

Key Insights & Takeaways

The account frequently highlights Ukraine's military achievements and NATO's support. It emphasizes the importance of collective defense and international solidarity. Content often includes situational updates and interactions with NATO partners.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 18,777
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @CMC_NATO reveals an well-established Twitter presence with 18,777 followers. The account demonstrates a content-creator strategy, averaging 137.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025