AWS UK & Ireland
Amazon Web Services in the UK & Ireland. Please direct support questions to @AWSSupport
32,367
Followers
63
Following
6,105
Tweets
13.9
Avg Engagement
276
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @AWS_UKI's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2012-05-31
- Verification:No
- Location:UK & Ireland
Data Summary
- Tweets Analyzed:3,236
- Avg Likes per Tweet:4.0
- Avg Retweets per Tweet:9.9
- Followers Analyzed:32,722
Engagement Analysis
Based on 3,236 tweetsThe account maintains a steady level of engagement with an average of 319 likes and 171 retweets per tweet. The content is tailored to both technical and general audiences, ensuring broad reach and interaction.
4.0
Avg Likes/Tweet
9.9
Avg Retweets/Tweet
12,987
Total Likes
32,122
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
2
Median Retweets
12
75th Percentile
959
Top Tweet
0.43
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
66.0%
Original
1.1%
Replies
32.0%
Retweets
0.8%
Quotes
0.0%
Threads
0.2%
With Media
98.7%
With Links
47.0%
With #Tags
48.7%
With @Mentions
22.4%
With Emojis
187
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.02
Reply/Original Ratio
0.03
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
92.7%
Weekday Posts
7.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,236 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,035 retweets (32% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,236 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 32,722 followersThe primary audience includes businesses, developers, and professionals interested in cloud computing and AWS services. It also targets sports enthusiasts through partnerships with rugby teams and events.
Good
Audience Quality
16.7%
Suspicion Index
18.5%
Low-Quality %
145
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
30.9%
Empty Bio
11.1%
<10 Tweets
21.0%
Mass Following (>2K)
0.0%
New (<90 days)
25.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
63.4%
No URL
6.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
60,629,445
Total Potential Reach
145
Median Follower Reach
465
75th Percentile Reach
12.7%
>1K followers
0.8%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
70.3%
Creators
22,992 accounts
18.6%
Consumers
6,085 accounts
11.1%
Dormant
3,645 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
150
Verified Followers
0.46% of total
3,572
Protected Accounts
10.92% of total
10 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,106,572 | Wrestler | Wrestling, Motivation, Self-promotion |
| @hootsuite | 7,331,284 | Social Media Manager | Social media, news, tips |
| @Huawei_Europe | 5,173,712 | Technology | technology, digital transformation, innovation |
| @verified | 4,201,203 | - | - |
| @awscloud | 2,152,199 | Cloud Computing | Cloud computing, technology, support |
| @rogerhamilton | 929,938 | Entrepreneur | education, entrepreneurship, futurism |
| @AWS_Gov | 674,459 | Government Relations | Government, AWS services, Events |
| @AWS_Edu | 585,791 | Education | Cloud, Education, Events |
| @SixNationsRugby | 553,944 | Sports Organization | Rugby, Championship, Women's Rugby |
| @thebodycoach | 432,185 | Fitness Coach | Fitness, Health, Happiness |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
22,590
Followers With Bio
10,132
Followers Without Bio
69.04%
% With Bio
30.96%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,236 analyzed2,587
Combined Engagement
1,651
Total Likes
936
Total Retweets
517
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
Alexa tests @SixNationsRugby teams…#PoweredByAWS. 🏉 Check out the quiz – now live on Alexa! https://t.co/qxOApvYVLl https://t.co/8CHlmxelGd
RT @jeffbarr: After months of work I am happy to share the Amazon Leadership Principles, LEGO Style - https://t.co/qhs4I37KYO (check out all 14) https://t.co/Yo3kVkVG67
Some impressive numbers from round three of the #GuinnessSixNations! We take you through the best performers @sixnationsrugby #PoweredByAWS Learn more about the new stats: https://t.co/ouiiiQOg0x https://t.co/lixryKmIFn
RT @jeffbarr: Do you want to build and run Microsoft Workloads on #AWS? My colleagues have created 50 videos to help you out. There's a main playlist at https://t.co/K8hQCAFByN and four topical playlists in the following tweets... https://t.co/UEOZT3gqvN
Attending #AWSSummit Online? Join our keynote featuring @werner & learn how #cloudcomputing technologies accelerate innovation in businesses. https://t.co/AZzKSmQvyZ https://t.co/nr7siSWGvc
Key Insights & Takeaways
The account frequently collaborates with sports organizations to promote AWS technologies through engaging content. It leverages trending events and keynotes to drive awareness and participation in AWS initiatives. The use of hashtags and links to external content helps in increasing visibility and driving traffic to AWS resources.
Strengths
- + Established follower base of 32,367
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @AWS_UKI reveals an growing Twitter presence with 32,367 followers. The account demonstrates a content-creator strategy, averaging 13.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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