Sony | Xperia_au
ソニー(Xperia)、au✨他関連する情報をお届けするソニー公式アカウント。 auでXperiaをお使いの方も、お使いでない方も🍀何卒宜しく御愛顧の程😊 ■ソーシャルメディア利用規約：https://www.sony.jp/socialmedia/ag…
198,063
Followers
33
Following
567,457
Tweets
237.1
Avg Engagement
300
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Sony_Xperia_au's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2022-05-06
- Verification:Yes
- Location:〒108-0075 東京都港区港南1-7-1
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:13.2
- Avg Retweets per Tweet:223.9
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account consistently achieves high average likes and retweets, indicating strong user interaction. Campaigns like #フォローRT are key drivers of engagement.
13.2
Avg Likes/Tweet
223.9
Avg Retweets/Tweet
42,837
Total Likes
727,640
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
0
75th Percentile
51,627
Top Tweet
1.2
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
0.7%
Original
95.1%
Replies
3.8%
Retweets
0.4%
Quotes
0.0%
Threads
0.1%
With Media
99.4%
With Links
3.7%
With #Tags
99.3%
With @Mentions
99.0%
With Emojis
176
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
140.5
Reply/Original Ratio
0.1
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
99.3%
Weekday Posts
0.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 125 retweets (4% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes users of Xperia devices and au customers. The content is tailored to both existing and potential users of Sony and au services.
Average
Audience Quality
21.7%
Suspicion Index
22.2%
Low-Quality %
20
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
41.9%
Empty Bio
4.4%
<10 Tweets
14.8%
Mass Following (>2K)
0.0%
New (<90 days)
62.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
93.8%
No URL
2.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
13,475,419
Total Potential Reach
20
Median Follower Reach
118
75th Percentile Reach
6.1%
>1K followers
0.2%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
85.3%
Creators
42,630 accounts
10.3%
Consumers
5,157 accounts
4.4%
Dormant
2,213 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
3
Verified Followers
0.0% of total
2,477
Protected Accounts
2.45% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,106,591 | Wrestler | Wrestling, Motivation, Self-promotion |
| @verified | 4,201,211 | - | - |
| @Ponta | 684,862 | Customer Service | Rewards, Customer Service, Social Media |
| @k2smz | 457,980 | Singer | music, singing, audio engineering |
| @Senba_Kaientai | 226,071 | Financial Analyst | Finance, Organization, Taxation |
| @enjoy_point_ | 165,246 | Marketing | Ponta points, campaigns, Twitter promotions |
| @YDoujin | 163,266 | Artist | NSFW, Doujinshi, Manga |
| @c2t050 | 131,830 | - | - |
| @se27nico25 | 130,237 | Aspiring Writer | Fantasia, MF, Anime |
| @CACAOCAT_ | 127,530 | Chocolatier | chocolate, cats, Hokkaido |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
62,448
Followers With Bio
38,551
Followers Without Bio
61.83%
% With Bio
38.17%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed229,098
Combined Engagement
17,623
Total Likes
211,475
Total Retweets
45,820
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
／ 毎月当たる！🎉 #フォローRT キャンペーン🌸 ＼ 今月の賞品はPontaポイント コード💰✨ 最大1⃣0⃣0⃣0⃣0⃣0⃣ポイントが 抽選で合計3⃣3⃣3⃣3⃣3⃣名様に当たる🎯🎯🎯 🎁応募方法 ①@Sony_Xperia_auをフォロー ②この投稿をRT 後日当選者へDM送付 🔗詳細はこちら https://t.co/43zg7zQ1i4 #auでXperia https://t.co/d0kbHrcugU
RT @Sony_Xperia_au: ／ 毎月当たる！🎉 #フォローRT キャンペーン🌸 ＼ 今月の賞品はPontaポイント コード💰✨ 最大1⃣0⃣0⃣0⃣0⃣0⃣ポイントが 抽選で合計3⃣3⃣3⃣3⃣3⃣名様に当たる🎯🎯🎯 🎁応募方法 ①@Sony_Xperia_auをフォロー ②この投稿をRT 後日当選者へDM送付 🔗詳細はこちら https://t.co/43zg7zQ1i4 #auでXperia https://t.co/d0kbHrcugU
／ 毎月当たる #フォローRT #キャンペーン🥰 2月は #バレンタイン 企画💝 ＼ 💟賞品 ◆au PAY 残高 10,000円相当⇒1️⃣0️⃣名様 ◆GODIVAギフト券（1,000円）⇒1️⃣0️⃣0️⃣0️⃣名様 💟応募方法 ①@Sony_Xperia_auをフォロー ②この投稿をRT 当選者へ後日DM 💟詳細 https://t.co/43zg7zQ1i4 https://t.co/288kjWs7Dl
＼祝✨2023年🎍／ 本年もよろしくお願いいたします🙇♂️ 新年第一弾となる今回は… 最大1️⃣0️⃣万円相当の #auPAY 残高が 抽選で1️⃣1️⃣1️⃣1️⃣1️⃣に当たる #お年玉 企画☀️ 🎍応募方法 ①@Sony_Xperia_auをフォロー ➁この投稿をRT 後日当選者へDM送付 🎍詳細 https://t.co/43zg7zQ1i4 #auでXperia https://t.co/fUimC4rslt
RT @au_official: /／ #au新生活応援キャンペーン 📣 \＼ 新生活を始めるみなさんに auから応援の気持ちを込めて💞 抽選で【合計1万5,550名様】に 豪華賞品をプレゼント🎊 🌸参加方法🌸 1⃣@au_officialをフォロー 2⃣この投稿をRT 3⃣リプライで結果が届く！ 当選賞品はDMでご確認ください🎁 🔔3/20まで毎日参加OK！
Key Insights & Takeaways
The account uses regular giveaways and campaigns to boost engagement and follower growth. Campaigns are designed to be simple and accessible, encouraging participation through retweets and follows. High engagement suggests that users are responsive to promotional and interactive content.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 198,063
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Sony_Xperia_au reveals an well-established Twitter presence with 198,063 followers. The account demonstrates a conversation-first approach, averaging 237.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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