Ian Mackey
Serving a third term as #moleg rep. from district 99.
30,569
Followers
385
Following
831
Tweets
1,657.1
Avg Engagement
77
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @MoRepMackey's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2020-03-20
- Verification:No
- Location:Missouri, USA
Data Summary
- Tweets Analyzed:742
- Avg Likes per Tweet:26.2
- Avg Retweets per Tweet:1,630.9
- Followers Analyzed:31,932
Engagement Analysis
Based on 742 tweetsAverage engagement per tweet includes around 816 likes and 113 retweets, indicating a mix of public interest and political discourse. Verified accounts make up 1.1% of the followers, suggesting a small but active group of trusted followers.
26.2
Avg Likes/Tweet
1,630.9
Avg Retweets/Tweet
19,476
Total Likes
1,210,097
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
6
Median Retweets
123
75th Percentile
84,925
Top Tweet
54.21
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Commentator
Adds perspective to others content
12.0%
Original
24.9%
Replies
38.0%
Retweets
25.1%
Quotes
0.0%
Threads
0.5%
With Media
62.1%
With Links
33.6%
With #Tags
73.2%
With @Mentions
7.0%
With Emojis
149
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
2.08
Reply/Original Ratio
0.66
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
77.0%
Weekday Posts
23.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 742 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 282 retweets (38% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 742 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 31,932 followersThe audience primarily consists of constituents and political followers interested in state-level politics and legislative updates. Engagement is moderate with a focus on likes and retweets.
Good
Audience Quality
16.9%
Suspicion Index
17.5%
Low-Quality %
139
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
31.6%
Empty Bio
6.0%
<10 Tweets
21.1%
Mass Following (>2K)
0.0%
New (<90 days)
32.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
86.4%
No URL
3.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
68,873,501
Total Potential Reach
139
Median Follower Reach
496
75th Percentile Reach
15.1%
>1K followers
1.6%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
85.0%
Creators
27,141 accounts
9.0%
Consumers
2,889 accounts
6.0%
Dormant
1,902 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
334
Verified Followers
1.05% of total
3,937
Protected Accounts
12.33% of total
10 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,106,607 | Wrestler | Wrestling, Motivation, Self-promotion |
| @verified | 4,201,211 | - | - |
| @Lawrence | 2,840,099 | Journalist | politics, news, commentary |
| @joncoopertweets | 1,247,705 | Political Strategist | Politics, Fundraising, Campaigns |
| @alfranken | 1,192,578 | Politician | Politics, Minnesota, Democrat |
| @chefjoseandres | 1,177,191 | Chef | Food, Humanity, Global Citizenship |
| @TheLastWord | 1,081,885 | News Anchor | News, Politics, Current Events |
| @BillKristol | 1,038,306 | Political Commentator | Politics, Journalism, Commentary |
| @AdamParkhomenko | 738,217 | Strategist | Politics, Fatherhood, Consulting |
| @yashar | 706,445 | Journalist | Politics, News, Culture |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
21,845
Followers With Bio
10,087
Followers Without Bio
68.41%
% With Bio
31.59%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 742 analyzed325,381
Combined Engagement
0
Total Likes
325,381
Total Retweets
65,076
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @JessMcMasterKC: It’s worth repeating. A mom drove there. Got handcuffed. Got out of handcuffs. Hopped a fence. Went inside the school and walked out with her two kids. All while 19 officers waited outside the classroom where the gunman was. #UvaldePolice #Uvalde
RT @sidsidtoosid: teachers r making 30k a year & u want them to be the avengers too
RT @RepLizCheney: This was January 6th. This is not “legitimate political discourse.” https://t.co/lKgbVyVcJr
RT @Liz_Cheney: You’re welcome, @KariLake. https://t.co/5jVFIprwxS
RT @JoJoFromJerz: Ban Viagra. If pregnancy is “God’s will”, so is impotence.
Key Insights & Takeaways
The account frequently shares personal and political experiences, which helps build a connection with the audience. Content often includes links to articles or media, suggesting a focus on informing followers about current events. There is a notable emphasis on health care and legislative changes, indicating a key interest area for the representative.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 30,569
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @MoRepMackey reveals an exceptionally influential Twitter presence with 30,569 followers. The account demonstrates a conversation-first approach, averaging 1,657.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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