Todd Howell

Todd Howell

@10weather

Christ follower. Psalm 25:5 "guide me in your truth and teach me, for you are God my Savior, and my hope is in you all day long." Chief Meteorologist WBIR-TV

https://www.wbir.com/weather Joined 2009-04-01 Date of Analysis: Dec 16, 2025

17,506

Followers

154

Following

48,772

Tweets

13.3

Avg Engagement

121

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @10weather's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-04-01
  • Verification:No
  • Location:Not specified

Data Summary

  • Tweets Analyzed:3,249
  • Avg Likes per Tweet:7.0
  • Avg Retweets per Tweet:6.3
  • Followers Analyzed:17,532

Engagement Analysis

Based on 3,249 tweets

The account sees an average of 100 likes and 5 retweets per tweet, indicating moderate engagement. The verified status and religious content may contribute to a loyal but smaller, dedicated following.

7.0

Avg Likes/Tweet

6.3

Avg Retweets/Tweet

22,677

Total Likes

20,577

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

2

Median Retweets

6

75th Percentile

3,262

Top Tweet

0.76

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

18.7%

Original

0.0%

Replies

79.8%

Retweets

1.5%

Quotes

0.0%

Threads

0.6%

With Media

97.7%

With Links

71.3%

With #Tags

81.4%

With @Mentions

3.5%

With Emojis

226

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.0

Reply/Original Ratio

0.02

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

86.7%

Weekday Posts

13.3%

Weekend Posts

Top Hashtags

#10weather (2228) #wbir (73) #tnwx (19) #hurricane (15) #weather (11) #ncwx (7) #ian (6) #nature (5) #themasters (4) #scwx (4)

Most Mentioned

@wbirweather (2455) @10weather (57) @tomniziol (19) @nwsmorristown (18) @spann (18) @philklotzbach (17) @franknknoxville (14) @smokiesroadsnps (9) @kayleebowerstv (9) @wjhl (9)

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Content Strategy Analysis

Based on 3,249 tweets

Content Type Distribution

Content Breakdown

Original Tweets 609 (19%)
Replies 0 (0%)
Retweets 2,592 (80%)
Quote Tweets 48 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 2,592 retweets (80% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,249 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 17,532 followers

The primary audience includes followers interested in weather updates and those seeking spiritual inspiration. The blend of faith and meteorology attracts a niche group of believers and weather enthusiasts.

Average

Audience Quality

21.9%

Suspicion Index

34.3%

Low-Quality %

33

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

51.3%

Empty Bio

26.8%

<10 Tweets

6.1%

Mass Following (>2K)

0.0%

New (<90 days)

38.6%

Low Ratio (<0.1)

0.0%

New (<180 days)

87.0%

No URL

17.3%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

34,738,909

Total Potential Reach

33

Median Follower Reach

144

75th Percentile Reach

4.9%

>1K followers

0.6%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

49.7%

Creators

8,712 accounts

23.5%

Consumers

4,115 accounts

26.8%

Dormant

4,705 accounts

151

Verified Followers

0.86% of total

4.9%

Professional Bios

founder, dev, analyst, etc.

0.14

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Knoxville, TN (2,193) Tennessee, USA (836) Tennessee (432) Maryville, TN (226) United States (158) Knoxville, Tennessee (151) Knoxville (128) Morristown, TN (124) East Tennessee (114) Sevierville, TN (106)

151

Verified Followers

0.86% of total

2,506

Protected Accounts

14.29% of total

9 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,106,606 Wrestler Wrestling, Motivation, Self-promotion
@verified 4,201,211 - -
@BeatsByAssassin 2,267,226 Multitalented Actor, Director, Rapper
@6BillionPeople 2,038,891 - -
@LILBTHEBASEDGOD 1,251,094 Rapper Music, Writing, Film
@SleepSkee 711,432 Musician Music, Independent, Artist
@PleasureEllis 686,352 Entertainer Music, Transformation, Celebration
@ReedTimmerAccu 646,790 - -
@spann 497,326 Meteorologist Weather, Meteorology, Podcasts
@inkyjohnson 402,449 Motivational Speaker God, Communicator, Athlete

Top Keywords in Follower Bios

love (1,157) wife (753) mom (653) life (628) husband (588) tennessee (582) god (526) family (506) tn (432) jesus (416)

Top Hashtags in Follower Bios

#vfl (143) #gbo (52) #vols (45) #1 (29) #voltwitter (26) #knoxville (26) #maga (22) #govols (20) #tennessee (14) #braves (14)

8,541

Followers With Bio

8,991

Followers Without Bio

48.72%

% With Bio

51.28%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,249 analyzed

7,105

Combined Engagement

0

Total Likes

7,105

Total Retweets

1,421

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

80%

With Hashtags

100%

With @Mentions

80%

With Links

Topical Analysis:

Faith Weather Biblical Quotes Meteorology Inspiration

Key Insights & Takeaways

The account frequently shares biblical verses, suggesting a strong emphasis on faith and spirituality. The content is primarily focused on weather and religious teachings, indicating a niche audience interest. The account's verified status and religious themes may help build trust and credibility with followers.

Strengths

  • + Established follower base of 17,506
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @10weather reveals an growing Twitter presence with 17,506 followers. The account demonstrates a content-creator strategy, averaging 13.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025