Sigma Beauty
The sum of all our passions Σ Clean Beauty✨ Cruelty Free🐰 Award-Winning🏆
227,519
Followers
4,059
Following
54,938
Tweets
43.1
Avg Engagement
1,027
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @SigmaBeauty's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-01-07
- Verification:Yes
- Location:Mendota Heights, MN
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:31.8
- Avg Retweets per Tweet:11.4
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsSigmaBeauty maintains a high level of engagement with an average of 1,007 likes and 771 retweets per tweet. The brand effectively uses interactive content to boost visibility and user interaction.
31.8
Avg Likes/Tweet
11.4
Avg Retweets/Tweet
103,282
Total Likes
36,914
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
15
Median Likes
2
Median Retweets
29
75th Percentile
1,894
Top Tweet
0.19
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
87.8%
Original
9.9%
Replies
1.0%
Retweets
1.3%
Quotes
0.0%
Threads
2.7%
With Media
82.9%
With Links
51.0%
With #Tags
31.8%
With @Mentions
76.6%
With Emojis
217
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.11
Reply/Original Ratio
1.24
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
75.7%
Weekday Posts
24.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 33 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is primarily interested in beauty products, particularly clean and cruelty-free options. They are active on social media and enjoy participating in giveaways and promotions.
Average
Audience Quality
23.8%
Suspicion Index
24.3%
Low-Quality %
23
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
32.4%
Empty Bio
25.7%
<10 Tweets
11.4%
Mass Following (>2K)
0.0%
New (<90 days)
56.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
80.9%
No URL
16.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
38,525,463
Total Potential Reach
23
Median Follower Reach
121
75th Percentile Reach
4.4%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
50.8%
Creators
25,375 accounts
23.6%
Consumers
11,782 accounts
25.7%
Dormant
12,843 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
93
Verified Followers
0.09% of total
12,860
Protected Accounts
12.73% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,106,617 | Wrestler | Wrestling, Motivation, Self-promotion |
| @jamescharles | 7,102,878 | Makeup Artist | Makeup, Beauty, Art |
| @verified | 4,201,216 | - | - |
| @6BillionPeople | 2,038,891 | - | - |
| @KameronBennett | 1,810,220 | DJ | Music, DJing, Booking |
| @JASMINEVILLEGAS | 1,547,802 | Singer | Music, Dreaming, Life |
| @soledadobrien | 1,320,634 | Journalist | working, mom, journalist |
| @trixiemattel | 1,149,493 | Drag Queen | Music, Drag, Booking |
| @CSuiteConfess | 1,005,131 | Executive Coach | #MeToo, Executives, Navigating |
| @iownjd | 780,684 | Lawyer | learn, inspire, engage |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
68,316
Followers With Bio
32,683
Followers Without Bio
67.64%
% With Bio
32.36%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed9,260
Combined Engagement
5,206
Total Likes
4,054
Total Retweets
1,852
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
#12DAYSOFGIVEAWAYS Ready for Day 3? 1 lucky winner will our Premium Eyeshadow Set + Deluxe Lip Set! HOW TO WIN: Follow @sigmabeauty Like + RT this post Tag a BFF Winners announced on 12/23! https://t.co/mLClPl0OSO
🎁#GIVEAWAY 🎁 3 winners will receive our 12 Days of Sigma limited-edition advent calendar! 🎁 Follow @sigmabeauty 🎁 Like + Retweet this post 🎁 Tag a beauty lover (1 comment = 1 entry) Ends 11/3/20 @ 11:59PM CST. https://t.co/NMNHwtdz20
#GIVEAWAY Want to win our latest launch? 2 lucky winners will win our NEW Studio Collection Brushes + our Sculpt Highlight + Contour Palette and Blush Cheek Palette! HOW TO WIN: Follow @sigmabeauty Like + RT this post Tag your beauty bestie Winners announced on 2/15/21. https
#12DAYSOFGIVEAWAYS - DAY 10! We're in the home stretch and today, 2 winners will get our Warm Neutrals Complete Collection! HOW TO WIN: Follow @sigmabeauty Like + RT this post Tag a BFF Winners announced on 12/23! https://t.co/jHCNz96Qnf
#12DAYSOFGIVEAWAYS - DAY 11! Today's giveaway is simply the best! 2 winners will received a Best of Essentials prize pack! HOW TO WIN: Follow @sigmabeauty Like + RT this post Tag a BFF Winners announced on 12/23! https://t.co/Kf787XhSnX
Key Insights & Takeaways
The brand heavily relies on giveaways to drive engagement and follower growth. Interactive campaigns like the 12 Days of Giveaways are central to its strategy. Collaboration with followers through likes and retweets is a key part of its engagement tactics.
Strengths
- + Established follower base of 227,519
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @SigmaBeauty reveals an growing Twitter presence with 227,519 followers. The account demonstrates a content-creator strategy, averaging 43.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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