Bank Negara Malaysia
The official Twitter of Bank Negara Malaysia. 📍https://linkin.bio/banknegaramalaysia/
311,413
Followers
5,906
Tweets
54.1
Avg Engagement
440
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @BNM_official's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-05-24
- Verification:No
- Location:Kuala Lumpur, Malaysia
Data Summary
- Tweets Analyzed:3,245
- Avg Likes per Tweet:26.5
- Avg Retweets per Tweet:27.7
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,245 tweetsThe account consistently receives a high number of likes and retweets, indicating strong public interest. Its use of hashtags and links helps drive engagement and visibility.
26.5
Avg Likes/Tweet
27.7
Avg Retweets/Tweet
85,858
Total Likes
89,849
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
7
Median Likes
4
Median Retweets
31
75th Percentile
16,090
Top Tweet
0.17
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
60.1%
Original
35.3%
Replies
3.1%
Retweets
1.6%
Quotes
0.0%
Threads
0.1%
With Media
81.6%
With Links
37.4%
With #Tags
20.8%
With @Mentions
18.5%
With Emojis
197
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.59
Reply/Original Ratio
0.53
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
90.6%
Weekday Posts
9.4%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,245 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 99 retweets (3% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,245 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes Malaysians interested in financial news, economic policies, and historical events. It also attracts followers interested in public service and government initiatives.
Below Average
Audience Quality
35.3%
Suspicion Index
45.9%
Low-Quality %
2
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
46.2%
Empty Bio
58.4%
<10 Tweets
2.0%
Mass Following (>2K)
0.0%
New (<90 days)
76.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
93.6%
No URL
45.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
27,432,935
Total Potential Reach
2
Median Follower Reach
15
75th Percentile Reach
0.9%
>1K followers
0.1%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
24.1%
Creators
12,025 accounts
17.5%
Consumers
8,763 accounts
58.4%
Dormant
29,212 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
58
Verified Followers
0.06% of total
18,522
Protected Accounts
18.52% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,106,617 | Wrestler | Wrestling, Motivation, Self-promotion |
| @verified | 4,201,216 | - | - |
| @staronline | 1,836,689 | News outlet | News, Malaysia, Updates |
| @DIFC | 841,183 | Finance | Business, Art, Dining |
| @UMonline | 813,442 | News Outlet | News, Malaysia, Updates |
| @ibcig | 560,011 | Investor | Crypto, Gaming, Investing |
| @anaraffali | 370,203 | Singer-songwriter | writing, singing, family |
| @ImanAbdulRahim | 355,120 | Influencer | Skincare, Shopee, Blog |
| @Bront_Palarae | 320,683 | Actor | Movies, Acting, Music |
| @jansen_jsp | 278,203 | Lawyer | Politics, Law, Loyalty |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
58,114
Followers With Bio
41,886
Followers Without Bio
58.11%
% With Bio
41.89%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,245 analyzed33,850
Combined Engagement
13,014
Total Likes
20,836
Total Retweets
6,770
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
0%
With @Mentions
80%
With Links
Topical Analysis:
Bank Negara Malaysia akan mengeluarkan wang kertas peringatan bersempena dengan Ulang Tahun ke-60 Perjanjian Kemerdekaan Persekutuan Tanah Melayu. Artikel penuh di: https://t.co/jnYOe3jtEe https://t.co/chu6aocIif
Hi. Please beware of impersonation scam. The Bank will never call you for anything related to your bank accounts. The myBNM app is no longer in service. Kindly do not click on the link and do not share any personal info including banking details, or password/PIN/TAC. #scamalert h
BNM is hiring! We're looking for candidates who are passionate about public service to shine a light on our work & mission, especially in these uncertain times. If you are interested and want to be part of nation building, apply via https://t.co/QsNSUcIP7n #deminegara #joi
Soalan Lazim Mengenai Moratorium bagi Pinjaman Sewa Beli dan Pembiayaan Islam Berkadar Tetap https://t.co/nAJoV8Kgnk
Bagaimanakah cara mendapatkan laporan CCRIS tanpa hadir ke Bank Negara Malaysia? https://t.co/PvjZ0hSrgf
Key Insights & Takeaways
The account frequently highlights historical events and milestones, which resonates well with the audience. It emphasizes public service and mission-driven content, aligning with its role as a central bank. The use of hashtags and links enhances shareability and engagement with the content.
Strengths
- + Established follower base of 311,413
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @BNM_official reveals an growing Twitter presence with 311,413 followers. The account demonstrates a content-creator strategy, averaging 54.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access