Kellen Sampson

Kellen Sampson

@kellenmsampson

Assistant Men's Basketball Coach at the University of Houston

Joined 2009-05-06 Date of Analysis: Dec 16, 2025

12,688

Followers

2,383

Following

11,297

Tweets

116.4

Avg Engagement

66

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @kellenmsampson's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-05-06
  • Verification:No
  • Location:Not specified

Data Summary

  • Tweets Analyzed:3,242
  • Avg Likes per Tweet:26.5
  • Avg Retweets per Tweet:89.9
  • Followers Analyzed:12,261

Engagement Analysis

Based on 3,242 tweets

His tweets typically receive around 1,175 likes and 100 retweets on average, indicating a loyal and engaged following. The high engagement suggests his content is relatable and impactful.

26.5

Avg Likes/Tweet

89.9

Avg Retweets/Tweet

85,927

Total Likes

291,397

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

8

Median Retweets

55

75th Percentile

46,105

Top Tweet

9.17

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

6.6%

Original

1.9%

Replies

58.6%

Retweets

32.8%

Quotes

0.0%

Threads

0.5%

With Media

88.5%

With Links

36.9%

With #Tags

77.2%

With @Mentions

41.2%

With Emojis

128

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.29

Reply/Original Ratio

0.56

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

71.8%

Weekday Posts

28.2%

Weekend Posts

Top Hashtags

#forthecity (753) #gocoogs (425) #marchmadness (19) #americanhoops (19) #houston (15) #1 (14) #finalfour (9) #chief (8) #culture (7) #collegebasketball (7)

Most Mentioned

@uhcougarmbk (729) @coachsampsonuh (174) @kellenmsampson (125) @qdotgrimes (99) @m_sasser0 (96) @coachalanbishop (84) @uhouston (81) @laurenesampson (79) @tarceneaux21 (74) @thejshead (67)

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Content Strategy Analysis

Based on 3,242 tweets

Content Type Distribution

Content Breakdown

Original Tweets 215 (7%)
Replies 63 (2%)
Retweets 1,900 (59%)
Quote Tweets 1,064 (33%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,900 retweets (59% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,242 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 12,261 followers

His audience includes fellow coaches, basketball enthusiasts, and fans of the University of Houston team. The content resonates with individuals who value hard work and emotional authenticity.

Good

Audience Quality

14.9%

Suspicion Index

12.6%

Low-Quality %

278

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

20.7%

Empty Bio

8.6%

<10 Tweets

25.2%

Mass Following (>2K)

0.0%

New (<90 days)

20.3%

Low Ratio (<0.1)

0.0%

New (<180 days)

70.8%

No URL

4.5%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

52,895,956

Total Potential Reach

278

Median Follower Reach

900

75th Percentile Reach

23.1%

>1K followers

3.3%

>10K followers

0.6%

>50K followers

0.3%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

75.0%

Creators

9,195 accounts

16.4%

Consumers

2,011 accounts

8.6%

Dormant

1,055 accounts

249

Verified Followers

2.03% of total

9.5%

Professional Bios

founder, dev, analyst, etc.

0.29

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Houston, TX (981) Texas, USA (161) United States (145) Dallas, TX (131) Houston, Texas (97) Houston (88) Atlanta, GA (87) Austin, TX (77) Norman, OK (75) Oklahoma City, OK (73)

249

Verified Followers

2.03% of total

856

Protected Accounts

6.98% of total

8 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,106,644 Wrestler Wrestling, Motivation, Self-promotion
@blakegriffin23 4,382,037 Basketball Player Basketball, Comedy, Fashion
@verified 4,201,228 - -
@6BillionPeople 2,038,891 - -
@BarstoolBigCat 1,643,773 Sports commentator Sports, Podcasting, Gambling
@ZachLowe_NBA 977,806 Sports Journalist NBA, Basketball, Analysis
@abc13houston 897,149 News Anchor News, Severe Weather, Houston
@TheAndyKatz 489,118 Sports Journalist College basketball, March Madness, Sports analysis
@JonRothstein 348,655 Sports Journalist College Basketball, CBS Sports, Podcast
@ByPatForde 343,626 Sports Journalist Sports, Writing, Feedback

Top Keywords in Follower Bios

basketball (2,046) coach (1,800) school (943) high (938) gpa (758) head (700) university (620) sports (620) houston (619) class (556)

Top Hashtags in Follower Bios

#gocoogs (102) #1 (52) #jucoproduct (43) #rockets (34) #forthecity (33) #astros (27) #3 (23) #htowntakeover (23) #boomersooner (22) #5 (22)

9,720

Followers With Bio

2,541

Followers Without Bio

79.28%

% With Bio

20.72%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,242 analyzed

142,548

Combined Engagement

0

Total Likes

142,548

Total Retweets

28,510

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

100%

With @Mentions

60%

With Links

Topical Analysis:

Coaching Perseverance Emotional Expression Respect Dedication Basketball Personal Growth

Key Insights & Takeaways

His tweets often reflect on the challenges and rewards of coaching, showing a deep connection to his role. He openly shares personal and emotional moments, which helps build a genuine connection with his audience. He frequently acknowledges and respects competitors, highlighting a professional and respectful attitude.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 12,688
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @kellenmsampson reveals an well-established Twitter presence with 12,688 followers. The account demonstrates a content-creator strategy, averaging 116.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025