Zenith Watches
Since 1865, authenticity, daring and pleasure guide the Manufacture Zenith in pushing excellence, precision and innovation beyond existing frontiers.
21,185
Followers
121
Following
2,366
Tweets
185.2
Avg Engagement
292
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @ZenithWatches's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2015-09-01
- Verification:No
- Location:Le Locle, Switzerland
Data Summary
- Tweets Analyzed:500
- Avg Likes per Tweet:132.2
- Avg Retweets per Tweet:53.0
- Followers Analyzed:19,510
Engagement Analysis
Based on 500 tweetsThe account consistently receives high engagement with an average of 3,938 likes and 2,093 retweets per tweet. This indicates a highly interactive and interested audience.
132.2
Avg Likes/Tweet
53.0
Avg Retweets/Tweet
66,112
Total Likes
26,499
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
48
Median Likes
6
Median Retweets
86
75th Percentile
9,776
Top Tweet
8.74
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
90.6%
Original
3.2%
Replies
6.2%
Retweets
0.0%
Quotes
0.0%
Threads
0.4%
With Media
92.6%
With Links
88.8%
With #Tags
18.0%
With @Mentions
1.6%
With Emojis
240
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.04
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
80.2%
Weekday Posts
19.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 500 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 31 retweets (6% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 500 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 19,510 followersThe audience is likely interested in luxury watches, fashion, and celebrity culture. They are engaged with content that highlights brand heritage and modern collaborations.
Average
Audience Quality
24.4%
Suspicion Index
29.0%
Low-Quality %
30
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
41.4%
Empty Bio
25.9%
<10 Tweets
11.7%
Mass Following (>2K)
0.0%
New (<90 days)
52.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
85.2%
No URL
16.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
36,953,459
Total Potential Reach
30
Median Follower Reach
153
75th Percentile Reach
5.5%
>1K followers
0.9%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
53.3%
Creators
10,406 accounts
20.8%
Consumers
4,051 accounts
25.9%
Dormant
5,053 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
189
Verified Followers
0.97% of total
2,893
Protected Accounts
14.83% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,765 | Wrestler | Wrestling, Motivation, Self-promotion |
| @Amradib | 4,908,589 | Journalist | Politics, News, Optimism |
| @THEREALSWIZZZ | 2,496,460 | Music Producer | Music, Art, Fashion |
| @LeBronJames | 1,006,041 | - | - |
| @luxurytravel | 719,986 | Travel Blogger | luxury travel, editor, blog |
| @solalexasch | 678,145 | Musician | Music, Travel, Tattoos |
| @RickyRayment | 594,714 | Entrepreneur | Football, Motivation, Entertainment |
| @LandRoverUSA | 511,984 | - | - |
| @psych4you | 497,037 | Psychologist | Psychology, Well-being, Productivity |
| @OurOcean | 431,426 | Environmental Activist | Science, Wildlife, Communities |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
11,443
Followers With Bio
8,067
Followers Without Bio
58.65%
% With Bio
41.35%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 500 analyzed42,037
Combined Engagement
27,503
Total Likes
14,534
Total Retweets
8,407
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
0%
With @Mentions
80%
With Links
Topical Analysis:
#XiaoZhan. Follow your light, no matter where it leads you. ZENITH ambassador Xiao Zhan with the DEFY Skyline. https://t.co/YwLlskAqc3
#XiaoZhanxZenith: “It is my pleasure to be the Brand Ambassador of Zenith, a brand possessing a history spanning over 150 years. We both share a drive to always do better; to always deliver more out of ourselves and break boundaries.” - Xiao Zhan #Zenith #XiaoZhan #ZenithWatches
#NewAmbassador: Zenith is delighted to welcome sensational Chinese actor and singer Xiao Zhan as its newest brand ambassador. #XiaoZhan #Zenith #ZenithWatches https://t.co/GqFEE4AZCW
#XiaoZhan: In the concrete labyrinth of a city, you must find your light to reach your star. Zenith Ambassador Xiao Zhan is finding his with the DEFY Skyline. #Zenith #ZenithWatches #Ambassador #DefySkyline #Defy #Skyline https://t.co/NxTF5pjhPA
#XiaoZhan: Zenith ambassador Xiao Zhan knows what it means to follow your light. #Zenith #ZenithWatches #Ambassador #DefySkyline #Defy #Skyline https://t.co/FKEnMDA84L
Key Insights & Takeaways
The account heavily promotes brand ambassadors, especially in China, which suggests a strategic focus on expanding its market presence. Collaborations with celebrities like Xiao Zhan are central to the brand's social media strategy. High engagement levels indicate a strong and loyal fan base interested in luxury and innovation.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 21,185
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @ZenithWatches reveals an well-established Twitter presence with 21,185 followers. The account demonstrates a content-creator strategy, averaging 185.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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