Sorcha Eastwood MLA
Alliance Party MLA Lagan Valley. Passionate about people. 💛We share more in common than that which divides us 💛 sorcha.eastwood@mla.niassembly.gov.uk
30,158
Followers
6,810
Following
24,715
Tweets
118.4
Avg Engagement
127
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @SorchaEastwood's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-05-23
- Verification:No
- Location:Lisburn, Northern Ireland
Data Summary
- Tweets Analyzed:500
- Avg Likes per Tweet:98.7
- Avg Retweets per Tweet:19.6
- Followers Analyzed:29,171
Engagement Analysis
Based on 500 tweetsHer tweets typically receive a moderate number of likes and retweets, indicating a consistent but not overwhelmingly engaged audience. The engagement suggests a loyal base rather than widespread reach.
98.7
Avg Likes/Tweet
19.6
Avg Retweets/Tweet
49,370
Total Likes
9,823
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
2
Median Retweets
61
75th Percentile
2,793
Top Tweet
3.93
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
25.8%
Original
42.6%
Replies
27.0%
Retweets
4.6%
Quotes
0.0%
Threads
0.4%
With Media
27.2%
With Links
9.4%
With #Tags
70.4%
With @Mentions
36.0%
With Emojis
145
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.65
Reply/Original Ratio
0.17
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
72.8%
Weekday Posts
27.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 500 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 135 retweets (27% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 500 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 29,171 followersHer audience includes supporters of the Alliance Party and individuals interested in local politics. The content appeals to those concerned with community issues and political reform.
Good
Audience Quality
19.6%
Suspicion Index
21.6%
Low-Quality %
161
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
35.1%
Empty Bio
13.0%
<10 Tweets
24.8%
Mass Following (>2K)
0.0%
New (<90 days)
30.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
83.9%
No URL
8.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
48,860,536
Total Potential Reach
161
Median Follower Reach
649
75th Percentile Reach
18.9%
>1K followers
2.3%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
72.0%
Creators
21,006 accounts
15.0%
Consumers
4,370 accounts
13.0%
Dormant
3,795 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
501
Verified Followers
1.72% of total
3,345
Protected Accounts
11.47% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @johnrampton | 1,228,653 | Entrepreneur | Entrepreneurship, Marketing, Networking |
| @EamonnHolmes | 1,103,767 | TV Presenter | TV, Trustee, Television |
| @shaunking | 1,023,027 | Activist | Social justice, activism, journalism |
| @campbellclaret | 1,006,072 | Writer | Writing, Communication, Mental Health |
| @WipeHomophobia | 697,404 | - | - |
| @AngelaRayner | 658,877 | Politician | Politics, Labour Party, Future of Work |
| @Iraqesque | 583,194 | Cultural commentator | Culture, History, Traditions |
| @ManagersDiary | 568,192 | Leadership Coach | Leadership, Advice, Tips |
| @OccupyDemocrats | 537,018 | Political Activist | Progressive, Grassroots, Politics |
| @faisalislam | 391,529 | Economics Editor | Economics, Brexit, Politics |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
18,922
Followers With Bio
10,249
Followers Without Bio
64.87%
% With Bio
35.13%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 500 analyzed11,870
Combined Engagement
11,020
Total Likes
850
Total Retweets
2,374
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
0%
With @Mentions
0%
With Links
Topical Analysis:
I refuse to let us in this place be cowed by loud voices, the naysayers. I refuse to let us be defined by the wreckers. We are innovators, creators, colourful & vibrant. Lets smile in the face of hate. Smile in the knowledge we are moving on to a better place with or without
UVF & UDA should be treated like dissident republican terrorist groups. They should NOT exist. LCC must disband- no more platforms normalising terror groups.A PSNI officer seriously wounded,a family devastated,terror groups offer nothing but death & hatred- no place for a
What sort of a situation is it where Fiona Bruce minimises domestic violence, interjecting and at pains to say Stanley Johnson breaking his wife's nose was a "one off" and yet a factual, decent statement by Gary Lineker is a problem? Whole thing is stinking rotten.
Me & my Elk were at Nolan studio last night, telling some home truths and giving some ppl a conniption. Well, get used to it, because the vast majority want to make this place work, reject the politics of the past & won't be shouted down, we are moving forward to a better
This little bump under the duvet is an 84 yr old lady living with cancer. In one room. Reliant on sporadic care. Its the reason why I got involved in politics- to make life better for ppl. I'm not in the mood for tip-toeing around the DUP- they should have formed a govt already.
Key Insights & Takeaways
She emphasizes unity and resistance against divisive forces, which is a key theme in her communication. Her tweets often address political and security issues, showing a focus on governance and public safety. She uses personal anecdotes and direct language, which helps to connect with her audience on a more personal level.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 30,158
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @SorchaEastwood reveals an well-established Twitter presence with 30,158 followers. The account demonstrates a conversation-first approach, averaging 118.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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