Treyway Mullen

Treyway Mullen

@MullenIsland1

Treyway Dad 🤍

Fort Lauderdale, FL Joined 2018-04-17 Date of Analysis: Dec 16, 2025

32,409

Followers

3

Following

441

Tweets

1,621.2

Avg Engagement

131

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @MullenIsland1's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2018-04-17
  • Verification:No
  • Location:Fort Lauderdale, FL

Data Summary

  • Tweets Analyzed:410
  • Avg Likes per Tweet:585.8
  • Avg Retweets per Tweet:1,035.4
  • Followers Analyzed:33,312

Engagement Analysis

Based on 410 tweets

The account has a high average number of likes and retweets, indicating a dedicated and active audience. The engagement is likely driven by the team's performance and the emotional connection to the Raiders' legacy.

585.8

Avg Likes/Tweet

1,035.4

Avg Retweets/Tweet

240,167

Total Likes

424,532

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

140

Median Likes

25

Median Retweets

951

75th Percentile

108,540

Top Tweet

50.02

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

51.7%

Original

4.9%

Replies

30.5%

Retweets

12.9%

Quotes

0.0%

Threads

0.0%

With Media

39.8%

With Links

12.4%

With #Tags

40.5%

With @Mentions

46.8%

With Emojis

63

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.09

Reply/Original Ratio

0.42

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

79.0%

Weekday Posts

21.0%

Weekend Posts

Top Hashtags

#raiders (6) #weareuniversal (3) #allin (3) #clemson (3) #coconutcreek (3) #clemsonfamily (3) #leo (2) #grindbeforeglory (2) #clemsonnfl (2) #fbutopgun (2)

Most Mentioned

@mullenisland1 (35) @mullen_7era (23) @raiders (17) @tt_mullen (11) @clemsonfb (10) @unisportsmgmt (5) @ochocinco (4) @lildurk (4) @fbucamp (4) @sleeperath1etes (4)

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Content Strategy Analysis

Based on 410 tweets

Content Type Distribution

Content Breakdown

Original Tweets 212 (52%)
Replies 20 (5%)
Retweets 125 (30%)
Quote Tweets 53 (13%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 125 retweets (30% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 410 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 33,312 followers

The audience appears to be primarily Raiders fans, interested in team culture and traditions. The content is likely shared with fellow fans and followers who are engaged with the team's performance and history.

Good

Audience Quality

20.0%

Suspicion Index

24.1%

Low-Quality %

55

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

39.0%

Empty Bio

15.0%

<10 Tweets

11.3%

Mass Following (>2K)

0.0%

New (<90 days)

45.4%

Low Ratio (<0.1)

0.0%

New (<180 days)

89.7%

No URL

9.1%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

36,497,852

Total Potential Reach

55

Median Follower Reach

212

75th Percentile Reach

5.5%

>1K followers

0.6%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

66.5%

Creators

22,168 accounts

18.4%

Consumers

6,131 accounts

15.0%

Dormant

5,013 accounts

358

Verified Followers

1.07% of total

3.9%

Professional Bios

founder, dev, analyst, etc.

0.12

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

California, USA (601) United States (395) Las Vegas, NV (381) Los Angeles, CA (269) Phoenix, AZ (159) South Carolina, USA (152) Sacramento, CA (123) Fresno, CA (123) Oakland, CA (111) San Diego, CA (109)

358

Verified Followers

1.07% of total

3,658

Protected Accounts

10.98% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@NFLonFOX 3,653,876 Sports Media Football, NFL, Sports
@ochocinco 3,249,177 Researcher Football, Gaming, Analytics
@MCHammer 3,185,954 Filmmaker #Dubnation, #RaiderNation, #FilmMaker
@SInow 1,859,078 Sports Media Sports, TikTok, Instagram
@pizzahut 1,696,711 Restaurant Pizza, Literacy, Gaming
@PleasureEllis 686,513 Entertainer Music, Transformation, Celebration
@TayeDiggs 648,406 Actor acting, chocolate, hosting
@bhorowitz 637,347 Venture Capitalist Venture Capital, Technology, Startups
@TomPelissero 563,435 Reporter NFL, Sports, Family
@Reflog_18 536,757 - -

Top Keywords in Follower Bios

raiders (2,426) raidernation (1,864) sports (1,310) love (1,154) raider (1,124) life (1,105) football (1,083) father (951) family (715) clemson (714)

Top Hashtags in Follower Bios

#raidernation (1,702) #raiders (286) #lakeshow (189) #dodgers (132) #lakers (122) #rn4l (117) #allin (117) #1 (89) #ravensflock (86) #dubnation (83)

20,312

Followers With Bio

13,000

Followers Without Bio

60.98%

% With Bio

39.02%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 410 analyzed

278,471

Combined Engagement

0

Total Likes

278,471

Total Retweets

55,694

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

100%

With @Mentions

20%

With Links

Topical Analysis:

Raiders Fandom Team Culture Fan Engagement

Key Insights & Takeaways

The user frequently references Raiders traditions and team culture, which suggests a deep personal connection to the team. The content often includes emojis and casual language, indicating a friendly and approachable tone. The user seems to engage with followers by responding to their sentiment and sharing team-related excitement.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 32,409
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @MullenIsland1 reveals an exceptionally influential Twitter presence with 32,409 followers. The account demonstrates a content-creator strategy, averaging 1,621.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025