ESIC - Healthy Workforce - Prosperous India
Official Account of Employees' State Insurance Corporation (Ministry of Labour & Employment, Govt. of India)
68,861
Followers
65
Following
8,137
Tweets
14.5
Avg Engagement
59
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @esichq's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2015-01-27
- Verification:No
- Location:New Delhi, India
Data Summary
- Tweets Analyzed:500
- Avg Likes per Tweet:7.1
- Avg Retweets per Tweet:7.4
- Followers Analyzed:50,000
Engagement Analysis
Based on 500 tweetsThe account has a consistent but moderate engagement rate, with an average of 68 likes and 12 retweets per tweet. The engagement is likely driven by official announcements and event-related updates.
7.1
Avg Likes/Tweet
7.4
Avg Retweets/Tweet
3,571
Total Likes
3,681
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
1
Median Retweets
22
75th Percentile
188
Top Tweet
0.21
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
27.6%
Original
55.2%
Replies
17.2%
Retweets
0.0%
Quotes
0.0%
Threads
0.0%
With Media
39.8%
With Links
32.4%
With #Tags
60.0%
With @Mentions
0.6%
With Emojis
204
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
2.0
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
85.8%
Weekday Posts
14.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 500 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 86 retweets (17% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 500 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes employees, employers, and government officials interested in labor welfare and social security. The account also targets the general public to raise awareness about ESI benefits.
Average
Audience Quality
28.2%
Suspicion Index
31.1%
Low-Quality %
9
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
43.7%
Empty Bio
32.5%
<10 Tweets
7.3%
Mass Following (>2K)
0.0%
New (<90 days)
68.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
91.6%
No URL
18.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
8,289,979
Total Potential Reach
9
Median Follower Reach
39
75th Percentile Reach
1.9%
>1K followers
0.1%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
35.4%
Creators
17,705 accounts
32.1%
Consumers
16,051 accounts
32.5%
Dormant
16,244 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
161
Verified Followers
0.24% of total
6,249
Protected Accounts
9.4% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @DrTamilisaiGuv | 646,893 | - | - |
| @byadavbjp | 551,548 | Politician | Environment, Labour, Politics |
| @recycleindia | 399,469 | Environmental Activist | recycling, waste disposal, clean India |
| @LabourMinistry | 315,047 | Government | Government, India, Employment |
| @socialepfo | 246,828 | - | - |
| @anubha1812 | 208,100 | Lawyer | child rights, lawyer, education |
| @sarkari_result | 198,857 | - | - |
| @WeDontHaveTime | 128,630 | Climate Activist | climate solutions, tree planting, review platform |
| @IndianShares | 103,821 | Stock Analyst | Stock Market, Equity Analysis, IPO's |
| @santoshgangwar | 96,385 | Politician | Politics, Government, Bareilly |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
38,109
Followers With Bio
28,373
Followers Without Bio
57.32%
% With Bio
42.68%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 500 analyzed718
Combined Engagement
0
Total Likes
718
Total Retweets
144
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @LabourMinistry: अगर कर्मचारी अपनी कंपनी के बर्ताव से परेशान हैं या उन्हें कोई शिकायत है, तो वह समाधान पोर्टल पर जाकर शिकायत दर्ज कर सक…
RT @socialepfo: मुश्किल समय में ईपीएफओ हमेशा आपके साथ है । चिकित्सा के लिए एडवांस क्लेम की पूरी जानकारी प्राप्त करें, वीडियो लिंक पर क्लिक…
RT @socialepfo: विवाह के लिए अग्रिम कैसे प्राप्त करें? How to avail Advance for Marriage? Watch this video 👇 https://t.co/PSgjEbLUgD #A…
RT @LabourMinistry: समाधान पोर्टल से अब हर कर्मचारी की परेशानी दूर होगी। नौकरी से निकाले जाने से लेकर वेतन ना मिलने की शिकायत कर्मचारी बहुत…
RT @socialepfo: Members can visit grievance portal at https://t.co/ZqSQEXncZL for redressal of any type of grievance related to #services o…
Key Insights & Takeaways
The account is primarily used for official communication and event promotion. It has a strong presence in public sector events, showcasing ESI's involvement. The content is focused on awareness and service delivery for employees and employers.
Strengths
- + Established follower base of 68,861
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @esichq reveals an growing Twitter presence with 68,861 followers. The account demonstrates a conversation-first approach, averaging 14.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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