Elizabeth M. Mrema
Deputy Executive Director @UNEP @UN Assistant Secretary-General
14,630
Followers
498
Following
7,858
Tweets
43.5
Avg Engagement
153
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @mremae's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2013-09-24
- Verification:No
- Location:Nairobi, Kenya
Data Summary
- Tweets Analyzed:500
- Avg Likes per Tweet:7.2
- Avg Retweets per Tweet:36.3
- Followers Analyzed:13,375
Engagement Analysis
Based on 500 tweetsHer tweets typically receive moderate engagement, with an average of 137 likes and 39 retweets. The engagement is likely driven by her authoritative position and the relevance of her posts.
7.2
Avg Likes/Tweet
36.3
Avg Retweets/Tweet
3,610
Total Likes
18,148
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
12
Median Retweets
33
75th Percentile
1,038
Top Tweet
2.97
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
8.6%
Original
4.2%
Replies
85.4%
Retweets
1.8%
Quotes
0.0%
Threads
0.4%
With Media
14.6%
With Links
63.6%
With #Tags
92.8%
With @Mentions
29.8%
With Emojis
153
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.49
Reply/Original Ratio
0.02
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
74.4%
Weekday Posts
25.6%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 500 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 427 retweets (85% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 500 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 13,375 followersHer audience includes environmental professionals, policymakers, and climate advocates. The content is tailored to inform and mobilize stakeholders around global environmental challenges.
Good
Audience Quality
17.1%
Suspicion Index
12.3%
Low-Quality %
316
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
17.2%
Empty Bio
11.4%
<10 Tweets
30.1%
Mass Following (>2K)
0.0%
New (<90 days)
24.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
60.9%
No URL
7.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
77,015,935
Total Potential Reach
316
Median Follower Reach
1,128
75th Percentile Reach
27.2%
>1K followers
4.8%
>10K followers
1.4%
>50K followers
0.7%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
73.9%
Creators
9,890 accounts
14.6%
Consumers
1,958 accounts
11.4%
Dormant
1,527 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
617
Verified Followers
4.61% of total
684
Protected Accounts
5.11% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,744 | Wrestler | Wrestling, Motivation, Self-promotion |
| @wef | 4,348,758 | Economics | Economy, Cooperation, Globalization |
| @WWF | 3,880,583 | Environmental Activist | Nature, Harmony, Conservation |
| @Greenpeace | 1,896,170 | Environmental Activist | environment, activism, change |
| @zittokabwe | 1,653,749 | Politician | Politics, Democracy, Leadership |
| @SinghLions | 1,335,653 | Restaurateur | Food, Travel, Influencer |
| @UNEP | 1,277,378 | Environmentalism | Environment, Nature, Sustainability |
| @jjmnyika | 1,006,100 | Politician | Politics, Leadership, Government |
| @UNFCCC | 974,379 | Climate Change | Climate change, sustainability, international cooperation |
| @nonprofitorgs | 774,719 | Nonprofit Advocate | Nonprofits, Digital Marketing, Fundraising |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
11,069
Followers With Bio
2,306
Followers Without Bio
82.76%
% With Bio
17.24%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 500 analyzed4,131
Combined Engagement
0
Total Likes
4,131
Total Retweets
826
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
100%
With @Mentions
0%
With Links
Topical Analysis:
RT @antonioguterres: The past eight years were the warmest on record globally. We can’t relinquish our future to inaction. We need urgent…
RT @antonioguterres: Women & girls will not be silenced. Their demands for their rights & freedoms echo around the globe. At #CSW67 today…
RT @antonioguterres: Water is humanity’s lifeblood. At this week's @UN Water Conference, I'm urging countries to come together & find solu…
RT @MikeHudema: #Copenhagen is planting fruit trees in streets so everyone can enjoy fresh fruit. In #Ottawa, fruit #trees are being plant…
RT @CBD_COP15: 🚨#BreakingNews: Nations Adopt 4 Goals, 23 Targets for 2030 In Landmark UN Biodiversity Agreement By 2030: Protect 30% of 🌏'…
Key Insights & Takeaways
She frequently highlights the importance of global environmental agreements like #COP15 and #post2020 Her content often emphasizes the urgency of climate action and the role of women in leading environmental efforts She leverages her verified status and professional credibility to influence public and policy discourse
Strengths
- + Established follower base of 14,630
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @mremae reveals an growing Twitter presence with 14,630 followers. The account demonstrates a content-creator strategy, averaging 43.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access