Kermode and Mayo's Take
Join Mark Kermode and Simon Mayo for your essential film and premium TV reviews, interviews and conversation 🍿 Get in touch: correspondence@kermodeandmayo.com
37,798
Followers
242
Following
743
Tweets
107.8
Avg Engagement
116
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @kermodeandmayo's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2018-03-29
- Verification:No
- Location:Not specified
Data Summary
- Tweets Analyzed:500
- Avg Likes per Tweet:36.5
- Avg Retweets per Tweet:71.4
- Followers Analyzed:38,082
Engagement Analysis
Based on 500 tweetsThe account has a moderate level of engagement, with an average of 411 likes and 33 retweets per tweet. The content is well-received and shared by followers.
36.5
Avg Likes/Tweet
71.4
Avg Retweets/Tweet
18,225
Total Likes
35,676
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
21
Median Likes
1
Median Retweets
50
75th Percentile
23,353
Top Tweet
2.85
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
61.8%
Original
32.0%
Replies
5.6%
Retweets
0.6%
Quotes
0.0%
Threads
0.6%
With Media
42.4%
With Links
5.0%
With #Tags
51.8%
With @Mentions
58.6%
With Emojis
149
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.52
Reply/Original Ratio
0.11
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
78.8%
Weekday Posts
21.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 500 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 28 retweets (6% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 500 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 38,082 followersThe audience is primarily interested in film and TV reviews, interviews, and discussions. They are likely fans of the podcast and media content produced by Kermode and Mayo.
Good
Audience Quality
16.1%
Suspicion Index
22.2%
Low-Quality %
87
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
37.0%
Empty Bio
11.6%
<10 Tweets
8.9%
Mass Following (>2K)
0.0%
New (<90 days)
33.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
80.0%
No URL
7.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
40,724,627
Total Potential Reach
87
Median Follower Reach
285
75th Percentile Reach
8.8%
>1K followers
0.8%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
73.9%
Creators
28,147 accounts
14.5%
Consumers
5,508 accounts
11.6%
Dormant
4,427 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
425
Verified Followers
1.12% of total
4,671
Protected Accounts
12.27% of total
11 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,743 | Wrestler | Wrestling, Motivation, Self-promotion |
| @ApplePodcasts | 636,883 | Podcast Platform | Podcasts, Creators, Access |
| @KermodeMovie | 592,883 | Film Critic | Movies, Critic, Middle-class |
| @eliistender10 | 411,574 | Author | Books, Podcasting, Music |
| @BBCRosAtkins | 391,936 | Journalist | Outside Source, 50:50 Project, Squash |
| @zammit_marc | 388,071 | Filmmaker | Film, Acting, Producing |
| @jayrayner1 | 373,690 | Food Critic | Food, Writing, Jazz piano |
| @ruskin147 | 323,363 | Journalist | Technology, Author, BBC |
| @RosieisaHolt | 299,651 | Comedian | comedy, coffee, video messages |
| @simonmayo | 289,820 | Broadcaster | Music, Radio, Books |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
24,009
Followers With Bio
14,073
Followers Without Bio
63.05%
% With Bio
36.95%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 500 analyzed35,967
Combined Engagement
1,734
Total Likes
34,233
Total Retweets
7,193
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
60%
With @Mentions
60%
With Links
Topical Analysis:
RT @WendellPierce: A man of great strength and grace. As talented a musician as he was an actor. The epitome of class. An sudden unexpected…
RT @MatthewGaydos: For anyone else who was looking for a side-by-side comparison of the Barbie trailer with 2001: A Space Odyssey, here ya…
https://t.co/WA7HXmcjiy
Wow - thanks so much to all our subscribers. We only launched on May 6th and we’ve already become the fastest growing AND most popular subscription ever on @ApplePodcasts in the UK! Onward, vanguard! If you haven’t already, subscribe here: https://t.co/mVnhD8m9Zr https://t.co/a
It's that exciting time of the week again. Tune into this week's episode to hear Gaspar Noé chat about his new film Vortex 🎬 https://t.co/JvkBzYQcXh
Key Insights & Takeaways
The account is highly active and popular, with a fast-growing subscriber base. Content often highlights new films and interviews with notable figures in the industry. The account serves as a promotional tool for their podcast and media projects.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 37,798
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @kermodeandmayo reveals an well-established Twitter presence with 37,798 followers. The account demonstrates a content-creator strategy, averaging 107.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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