UNOCHA Nigeria

UNOCHA Nigeria

@OCHANigeria

U.N. Office for the Coordination of Humanitarian Affairs supports the humanitarian community in meeting needs of people caught in crisis in north-east Nigeria

Nigeria https://www.unocha.org/nigeria Joined 2015-12-01 Date of Analysis: Dec 16, 2025

23,277

Followers

852

Following

4,229

Tweets

49.0

Avg Engagement

106

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @OCHANigeria's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2015-12-01
  • Verification:No
  • Location:Nigeria

Data Summary

  • Tweets Analyzed:500
  • Avg Likes per Tweet:3.3
  • Avg Retweets per Tweet:45.6
  • Followers Analyzed:21,650

Engagement Analysis

Based on 500 tweets

Average engagement per tweet is 40 likes and 24 retweets, indicating moderate interaction. Verified accounts make up 1.4% of the followers, suggesting a mix of public and institutional interest.

3.3

Avg Likes/Tweet

45.6

Avg Retweets/Tweet

1,671

Total Likes

22,824

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

11

Median Retweets

30

75th Percentile

6,973

Top Tweet

2.1

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

21.6%

Original

0.6%

Replies

77.0%

Retweets

0.8%

Quotes

0.0%

Threads

0.4%

With Media

25.6%

With Links

44.2%

With #Tags

83.6%

With @Mentions

17.0%

With Emojis

166

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.03

Reply/Original Ratio

0.01

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

83.2%

Weekday Posts

16.8%

Weekend Posts

Top Hashtags

#nigeria (54) #ittakesavillage (28) #remembernenigeria (25) #nigeriahrp2023 (24) #worldhumanitarianday (21) #lakechad (9) #16days (8) #sahel (7) #maiduguri (7) #worldhumanitarianday2022 (7)

Most Mentioned

@unocha (96) @unicef_nigeria (58) @matzschmale (36) @joycemsuya (27) @iom_nigeria (25) @nigeria_rohi (22) @un_nigeria (21) @un (20) @ochanigeria (17) @ocharowca (17)

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Content Strategy Analysis

Based on 500 tweets

Content Type Distribution

Content Breakdown

Original Tweets 108 (22%)
Replies 3 (1%)
Retweets 385 (77%)
Quote Tweets 4 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 385 retweets (77% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 500 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 21,650 followers

The primary audience includes humanitarian workers, aid organizations, and individuals interested in crisis response. Followers are likely engaged with global and local humanitarian issues.

Average

Audience Quality

22.6%

Suspicion Index

21.5%

Low-Quality %

76

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

30.1%

Empty Bio

22.4%

<10 Tweets

19.6%

Mass Following (>2K)

0.0%

New (<90 days)

44.5%

Low Ratio (<0.1)

0.0%

New (<180 days)

82.0%

No URL

13.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

66,493,096

Total Potential Reach

76

Median Follower Reach

310

75th Percentile Reach

10.0%

>1K followers

1.6%

>10K followers

0.5%

>50K followers

0.3%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

52.2%

Creators

11,310 accounts

25.4%

Consumers

5,501 accounts

22.4%

Dormant

4,839 accounts

312

Verified Followers

1.44% of total

14.3%

Professional Bios

founder, dev, analyst, etc.

0.12

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Nigeria (1,998) Abuja, Nigeria (942) Lagos, Nigeria (817) Maiduguri, Nigeria (397) Kano, Nigeria (336) Abuja (271) Federal Capital Territory, Nig (258) Kaduna, Nigeria (224) Lagos (135) Borno, Nigeria (119)

312

Verified Followers

1.44% of total

1,337

Protected Accounts

6.18% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@WHO 12,179,116 Healthcare UnitedNations, HealthForAll, COVID19
@cuppymusic 5,769,297 DJ Music, DJing, Philanthropy
@ShehuSani 3,061,288 Politician Human Rights, Author, PanAfricanist
@daily_trust 2,699,205 News outlet News, Nigeria, Trustworthy
@ICRC 2,295,684 Humanitarian Humanitarian, Conflict, Protection
@bbchausa 1,976,280 News broadcaster News, Hausa, World
@UNarabic 1,596,999 International Relations Peace, Dignity, Equality
@LeadershipNGA 1,369,313 News Provider News, Multimedia, Abuja
@NCDCgov 1,260,503 Healthcare Health, Disease Control, Nigeria
@thecableng 1,152,977 News outlet News, Nigeria, Independent

Top Keywords in Follower Bios

nigeria (802) humanitarian (765) development (697) health (695) advocate (564) love (555) god (537) social (514) life (466) public (449)

Top Hashtags in Follower Bios

#sdgs (71) #humanitarian (53) #nigeria (37) #africa (30) #development (27) #education (24) #peace (22) #humanrights (19) #climatechange (19) #entrepreneur (19)

15,131

Followers With Bio

6,519

Followers Without Bio

69.89%

% With Bio

30.11%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 500 analyzed

11,522

Combined Engagement

0

Total Likes

11,522

Total Retweets

2,304

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

40%

With Hashtags

100%

With @Mentions

20%

With Links

Topical Analysis:

Humanitarian Aid Crisis Response Humanitarian Coordination Disaster Relief Nigeria International Aid Protection Crisis

Key Insights & Takeaways

The account highlights the need for financial and agricultural support in crisis-affected regions. It emphasizes the scale of the humanitarian and protection crisis in north-east Nigeria. Verified accounts are a small but significant portion of the audience, indicating credibility and institutional interest.

Strengths

  • + Established follower base of 23,277
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @OCHANigeria reveals an growing Twitter presence with 23,277 followers. The account demonstrates a content-creator strategy, averaging 49.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025