Happy 98.9 FM
Official Twitter account for your No.1 Station, Happy 98.9 FM - Anigye Nkoaa! Like & Retweet ≠ Endorsement
21,250
Followers
2,076
Following
81,084
Tweets
8.3
Avg Engagement
11
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @HAPPY989FM's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2015-01-15
- Verification:No
- Location:Ghana
Data Summary
- Tweets Analyzed:500
- Avg Likes per Tweet:5.8
- Avg Retweets per Tweet:2.5
- Followers Analyzed:20,952
Engagement Analysis
Based on 500 tweetsThe account has a moderate engagement rate, with an average of 99 likes and 17 retweets per tweet. It leverages trending topics and collaborations to boost interaction.
5.8
Avg Likes/Tweet
2.5
Avg Retweets/Tweet
2,918
Total Likes
1,253
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
1
Median Retweets
7
75th Percentile
533
Top Tweet
0.39
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
90.0%
Original
1.0%
Replies
8.0%
Retweets
1.0%
Quotes
0.0%
Threads
0.6%
With Media
93.4%
With Links
89.8%
With #Tags
38.4%
With @Mentions
28.4%
With Emojis
172
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.01
Reply/Original Ratio
0.12
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
90.0%
Weekday Posts
10.0%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 500 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 40 retweets (8% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 500 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 20,952 followersThe primary audience includes Ghanaian music and sports fans, as well as individuals interested in local news and celebrity interactions. It also attracts younger demographics through its entertainment-focused content.
Average
Audience Quality
26.0%
Suspicion Index
24.0%
Low-Quality %
48
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
32.0%
Empty Bio
30.5%
<10 Tweets
15.9%
Mass Following (>2K)
0.0%
New (<90 days)
55.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
91.3%
No URL
16.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
30,560,049
Total Potential Reach
48
Median Follower Reach
175
75th Percentile Reach
6.5%
>1K followers
1.0%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
37.5%
Creators
7,847 accounts
32.0%
Consumers
6,706 accounts
30.5%
Dormant
6,399 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
99
Verified Followers
0.47% of total
838
Protected Accounts
4.0% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @shattawalegh | 3,333,259 | Musician | Music, Dancehall, Africa |
| @KaizerChiefs | 2,774,192 | Football Club | Football, Soccer, Marketing |
| @KinaataGh | 1,529,718 | Musician | Music, EffiaKuma, TeamMooove |
| @ELgh_ | 1,407,717 | Musician | Music, Booking, Entertainment |
| @gyaigyimii | 1,336,640 | Host | Business, Host, Space |
| @deejayneptune | 1,323,112 | DJ | Music, Art, Radio |
| @konkrumah | 1,026,805 | Politician | - |
| @kwadwosheldon | 880,946 | Content Creator | Disruptor, Content Creator, CEO |
| @Y1079FM | 715,867 | Radio Host | Music, Entertainment, Youth |
| @DBLACKGH | 713,725 | Musician | Music, Awards, Impact |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
14,238
Followers With Bio
6,714
Followers Without Bio
67.96%
% With Bio
32.04%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 500 analyzed1,355
Combined Engagement
776
Total Likes
579
Total Retweets
271
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
80%
With @Mentions
60%
With Links
Topical Analysis:
There is nothing like fixed game in sports betting - Professional Gamer Enoch Hood @enokay69 #HappGhana #CampusDialogue #etvGhana https://t.co/NgHjovcqCS
Ghanaian rapper @sarkodie and American rapper @Ludacris spotted in the studio. Should we expect a collaboration soon? 🤔 #HappyGhana https://t.co/EPc2nWUTbe
RT @etv_ghana: We pay bills that the churchs don't pay. They tell you to fast and pray when issues of money come up - @enokay69 on #CampusD…
RT @etv_ghana: Something Serious will happen in Ghana if they ban sports betting - Enoch Hood advises @enokay69 #Betting #SportsBetting #S…
Hon Kennedy Agyapong dedicates his victory to all victims of Anas’ work including former GFA president Kwasi Nyantakyi. #HappyHMS https://t.co/thsEbVRq1e
Key Insights & Takeaways
The account frequently highlights sports betting and gaming, indicating a focus on entertainment and betting culture. It often features collaborations with local and international celebrities, enhancing its appeal and reach. Engagement is driven by trending topics and public figures, suggesting a strategy to stay relevant and interactive.
Strengths
- + Established follower base of 21,250
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @HAPPY989FM reveals an growing Twitter presence with 21,250 followers. The account demonstrates a content-creator strategy, averaging 8.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access