Planet Rugby
The world's biggest rugby club. Keeping you onside with the latest rugby union news since 1999.
109,513
Followers
543
Following
68,879
Tweets
33.9
Avg Engagement
1,439
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @PlanetRugby's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-03-06
- Verification:Yes
- Location:Not specified
Data Summary
- Tweets Analyzed:500
- Avg Likes per Tweet:30.5
- Avg Retweets per Tweet:3.3
- Followers Analyzed:50,000
Engagement Analysis
Based on 500 tweetsThe account shows moderate engagement, with a balanced mix of likes and retweets, indicating a loyal and active follower base.
30.5
Avg Likes/Tweet
3.3
Avg Retweets/Tweet
15,272
Total Likes
1,668
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
7
Median Likes
1
Median Retweets
19
75th Percentile
1,470
Top Tweet
0.31
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
94.0%
Original
0.2%
Replies
5.6%
Retweets
0.2%
Quotes
0.0%
Threads
0.0%
With Media
90.8%
With Links
71.8%
With #Tags
16.4%
With @Mentions
91.6%
With Emojis
162
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.0
Reply/Original Ratio
0.04
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
62.2%
Weekday Posts
37.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 500 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 28 retweets (6% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 500 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is primarily rugby enthusiasts and fans, with a focus on both current and historical aspects of the sport.
Average
Audience Quality
24.8%
Suspicion Index
32.9%
Low-Quality %
45
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
45.9%
Empty Bio
28.7%
<10 Tweets
11.3%
Mass Following (>2K)
0.0%
New (<90 days)
48.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
87.2%
No URL
19.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
30,836,791
Total Potential Reach
45
Median Follower Reach
194
75th Percentile Reach
6.0%
>1K followers
0.6%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
51.2%
Creators
25,596 accounts
20.1%
Consumers
10,069 accounts
28.7%
Dormant
14,335 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
846
Verified Followers
0.85% of total
11,261
Protected Accounts
11.25% of total
10 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @hootsuite | 7,326,257 | Social Media Manager | Social media, news, tips |
| @Variety | 2,909,800 | Entertainment industry | Entertainment, Business, Variety |
| @BeatsByAssassin | 2,266,208 | Multitalented | Actor, Director, Rapper |
| @6BillionPeople | 2,038,003 | - | - |
| @SafaricomPLC | 1,915,277 | Telecommunications | communication, solutions, Kenya |
| @LILBTHEBASEDGOD | 1,250,148 | Rapper | Music, Writing, Film |
| @EnglandRugby | 1,127,630 | Sports Rugby | Rugby, England, Official |
| @rugbyworldcup | 1,119,247 | Sports Event | Rugby, Tournaments, World Cup |
| @AllBlacks | 1,048,384 | Sports Team | Rugby, New Zealand, Sports |
| @LeBronJames | 1,006,030 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
56,205
Followers With Bio
43,869
Followers Without Bio
56.16%
% With Bio
43.84%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 500 analyzed4,370
Combined Engagement
4,020
Total Likes
350
Total Retweets
874
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
20%
With @Mentions
100%
With Links
Topical Analysis:
💪 When a back decides to join a maul... https://t.co/s4Yt2ZCBUz
🗓️ #TBT to when Brian O'Driscoll passed to... Brian O'Driscoll. 🤣 https://t.co/FOIlpzQdEB
📢 Ronan O'Gara always has time to give coaching tips to youngsters, even during a match. A lovely moment. 👏 https://t.co/amj09qCpa5
🙌 A try etched in Irish rugby history. 🥳 Happy birthday to the king of the chip and chase, Ulster wing Jacob Stockdale. https://t.co/U4hnNPMaqs
From grabbing a picture with a @crusadersrugby legend to becoming one himself! 🙌 Congrats on 100 appearances, Richie. 👏 https://t.co/S7blj4g5c5
Key Insights & Takeaways
The top tweets often feature humor and nostalgia, which likely resonate well with the audience. Highlighting iconic players like Brian O'Driscoll and Ronan O'Gara helps maintain a connection with long-time fans. Including behind-the-scenes moments, such as coaching tips during matches, adds a personal touch and increases engagement.
Strengths
- + Established follower base of 109,513
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @PlanetRugby reveals an growing Twitter presence with 109,513 followers. The account demonstrates a content-creator strategy, averaging 33.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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