Journal of the United Nations

Journal of the United Nations

@Journal_UN_ONU

📰 Daily programme of meetings, agenda, summaries and documents at the United Nations Headquarters 🗞️ You can also follow us on Facebook: https://www.facebook.com/login/?next=https%3A%2F%2Fwww.facebook.com%2FUNJournal.Official%2F

New York, NY https://journal.un.org/ Joined 2009-12-16 Date of Analysis: Dec 16, 2025

78,126

Followers

12,842

Following

4,076

Tweets

78.7

Avg Engagement

770

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @Journal_UN_ONU's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-12-16
  • Verification:No
  • Location:New York, NY

Data Summary

  • Tweets Analyzed:500
  • Avg Likes per Tweet:18.1
  • Avg Retweets per Tweet:60.6
  • Followers Analyzed:50,000

Engagement Analysis

Based on 500 tweets

The account has moderate engagement with an average of 425 likes and 162 retweets per tweet. Verified accounts make up a small percentage of its followers, indicating a mix of public and private engagement.

18.1

Avg Likes/Tweet

60.6

Avg Retweets/Tweet

9,043

Total Likes

30,288

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

3

Median Likes

8

Median Retweets

49

75th Percentile

2,754

Top Tweet

1.01

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

60.6%

Original

0.6%

Replies

38.2%

Retweets

0.6%

Quotes

0.0%

Threads

38.8%

With Media

62.6%

With Links

80.4%

With #Tags

91.4%

With @Mentions

65.6%

With Emojis

208

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.01

Reply/Original Ratio

0.02

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

83.6%

Weekday Posts

16.4%

Weekend Posts

Top Hashtags

#unga (208) #unjournal (200) #generaldebate (198) #npt2022 (14) #10revcon (14) #globalgoals (7) #sdgs (6) #peace (6) #education (5) #wateraction (5)

Most Mentioned

@un (300) @undppa (43) @antonioguterres (26) @un_pga (24) @journal_un_onu (15) @sustdev (10) @unwebtv (9) @un_news_centre (9) @unesco (7) @un_women (5)

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Content Strategy Analysis

Based on 500 tweets

Content Type Distribution

Content Breakdown

Original Tweets 303 (61%)
Replies 3 (1%)
Retweets 191 (38%)
Quote Tweets 3 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 191 retweets (38% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 500 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience includes diplomats, policymakers, and individuals interested in global affairs. It also reaches a general audience seeking reliable information on UN activities.

Average

Audience Quality

25.3%

Suspicion Index

21.4%

Low-Quality %

76

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

29.5%

Empty Bio

21.5%

<10 Tweets

25.8%

Mass Following (>2K)

0.0%

New (<90 days)

52.4%

Low Ratio (<0.1)

0.0%

New (<180 days)

78.9%

No URL

13.2%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

128,506,221

Total Potential Reach

76

Median Follower Reach

332

75th Percentile Reach

11.6%

>1K followers

2.0%

>10K followers

0.5%

>50K followers

0.3%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

55.9%

Creators

27,972 accounts

22.6%

Consumers

11,281 accounts

21.5%

Dormant

10,747 accounts

1,308

Verified Followers

2.62% of total

12.0%

Professional Bios

founder, dev, analyst, etc.

0.09

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Nairobi, Kenya (368) Nigeria (350) New York, NY (342) United States (281) India (268) New York, USA (266) Ethiopia (238) Geneva, Switzerland (230) Lagos, Nigeria (225) Somalia (208)

2,178

Verified Followers

2.88% of total

9,025

Protected Accounts

11.95% of total

8 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@UN 16,284,134 Diplomat peace, dignity, equality
@JohnCena 14,105,694 Wrestler Wrestling, Motivation, Self-promotion
@wikileaks 5,632,552 Whistleblower Leaks, PGP, Shop
@BBhuttoZardari 5,081,139 Politician Politics, Human Rights, Pakistan
@UNHumanRights 4,050,728 Human Rights United Nations, Human Rights, StandUp4HumanRights
@UNESCO 3,682,655 Organization Education, Sciences, Culture
@Alyssa_Milano 3,505,732 - -
@PaulKagame 3,026,777 President Leadership, Governance, Africa
@hinaparvezbutt 2,482,952 Politician Politics, Leadership, Writing
@UN_Women 2,258,778 Advocacy gender equality, women's empowerment, #GenerationEquality

Top Keywords in Follower Bios

international (2,380) human (2,038) development (2,024) rights (1,959) social (1,777) world (1,668) views (1,535) love (1,395) global (1,354) life (1,274)

Top Hashtags in Follower Bios

#sdgs (265) #humanrights (223) #un (109) #peace (104) #development (99) #sustainability (87) #climatechange (82) #africa (79) #education (73) #innovation (66)

53,063

Followers With Bio

22,470

Followers Without Bio

70.25%

% With Bio

29.75%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 500 analyzed

7,273

Combined Engagement

1,472

Total Likes

5,801

Total Retweets

1,455

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

60%

With Hashtags

100%

With @Mentions

60%

With Links

Topical Analysis:

United Nations Human Rights International Relations Transparency Global Events

Key Insights & Takeaways

The account frequently highlights human rights issues and international events, showing a focus on global challenges. It uses hashtags to increase visibility and encourage discussion around key topics. The inclusion of links to recordings and transcripts suggests a commitment to transparency and accessibility.

Strengths

  • + Established follower base of 78,126
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @Journal_UN_ONU reveals an growing Twitter presence with 78,126 followers. The account demonstrates a content-creator strategy, averaging 78.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025