UNOWAS
United Nations Office for West Africa and the #Sahel
10,003
Followers
682
Following
4,394
Tweets
12.6
Avg Engagement
199
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @UN_UNOWAS's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2013-05-03
- Verification:No
- Location:Senegal, Dakar
Data Summary
- Tweets Analyzed:500
- Avg Likes per Tweet:6.1
- Avg Retweets per Tweet:6.5
- Followers Analyzed:9,456
Engagement Analysis
Based on 500 tweetsOn average, tweets receive 32 likes and 13 retweets, indicating moderate engagement. The content is likely shared by those following UN initiatives and regional developments.
6.1
Avg Likes/Tweet
6.5
Avg Retweets/Tweet
3,050
Total Likes
3,272
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
2
Median Retweets
13
75th Percentile
530
Top Tweet
1.26
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
57.4%
Original
35.2%
Replies
6.8%
Retweets
0.6%
Quotes
0.0%
Threads
0.0%
With Media
65.8%
With Links
84.6%
With #Tags
38.0%
With @Mentions
29.2%
With Emojis
243
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.61
Reply/Original Ratio
0.09
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
94.2%
Weekday Posts
5.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 500 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 34 retweets (7% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 500 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,456 followersThe primary audience includes policymakers, diplomats, and development professionals interested in regional security and governance. It also engages with UN staff and partners working in West Africa and the Sahel.
Average
Audience Quality
22.0%
Suspicion Index
19.1%
Low-Quality %
148
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
26.6%
Empty Bio
18.7%
<10 Tweets
26.4%
Mass Following (>2K)
0.0%
New (<90 days)
39.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
72.4%
No URL
11.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
76,653,185
Total Potential Reach
148
Median Follower Reach
643
75th Percentile Reach
19.2%
>1K followers
4.6%
>10K followers
1.4%
>50K followers
0.8%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
60.8%
Creators
5,751 accounts
20.5%
Consumers
1,939 accounts
18.7%
Dormant
1,766 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
444
Verified Followers
4.7% of total
759
Protected Accounts
8.03% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @UN | 16,284,134 | Diplomat | peace, dignity, equality |
| @JohnCena | 14,105,694 | Wrestler | Wrestling, Motivation, Self-promotion |
| @UNHumanRights | 4,050,728 | Human Rights | United Nations, Human Rights, StandUp4HumanRights |
| @antonioguterres | 2,096,222 | Diplomat | Global issues, Human rights, Sustainable development |
| @soledadobrien | 1,320,037 | Journalist | working, mom, journalist |
| @LILBTHEBASEDGOD | 1,250,149 | Rapper | Music, Writing, Film |
| @thecableng | 1,152,979 | News outlet | News, Nigeria, Independent |
| @LeBronJames | 1,006,027 | - | - |
| @UNGeneva | 925,315 | Diplomacy | peace, rights, wellbeing |
| @Declaracion | 905,710 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,943
Followers With Bio
2,513
Followers Without Bio
73.42%
% With Bio
26.58%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 500 analyzed1,733
Combined Engagement
0
Total Likes
1,733
Total Retweets
347
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
0%
With Links
Topical Analysis:
RT @antonioguterres: I thank Senegal for the construction of the new @UN House in the country. This building will be able to host 2,000 em…
RT @antonioguterres: The families I met today in Niger—like millions more in the Sahel—did nothing to cause the climate crisis, conflict, o…
RT @antonioguterres: To mark the end of #Ramadan, this week I am paying a solidarity visit to Senegal—which currently chairs the @_africanu…
RT @antonioguterres: I thank President @Macky_Sall and the people of Senegal for the warm welcome, particularly on the eve of #EidAlFitr.…
RT @antonioguterres: My gratitude to President @mohamedbazoum for his warm welcome to Niger. Peace, stability and prosperity in Niger - an…
Key Insights & Takeaways
The account frequently mentions high-level UN officials and their engagements, suggesting a focus on policy and strategy. It highlights regional collaboration and partnerships, emphasizing the UN's role in collective security and development. The content often references specific events and meetings, indicating a need for real-time updates and situational awareness.
Strengths
- + Established follower base of 10,003
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @UN_UNOWAS reveals an growing Twitter presence with 10,003 followers. The account demonstrates a content-creator strategy, averaging 12.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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