Universal Merchant Bank (UMB)
#UMB, a premier financial institution, delivering customer-focused banking services that are relevant, rewarding & innovative. Mon-Sun(24/7) ☎️ 0800100880
59,802
Followers
60
Following
5,751
Tweets
3.1
Avg Engagement
10
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @myumbbank's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2014-03-19
- Verification:No
- Location:Ghana
Data Summary
- Tweets Analyzed:500
- Avg Likes per Tweet:1.6
- Avg Retweets per Tweet:1.5
- Followers Analyzed:50,000
Engagement Analysis
Based on 500 tweetsThe account has low average engagement, with only 9 likes and 2 retweets per tweet. This suggests a need for more interactive or compelling content to boost engagement.
1.6
Avg Likes/Tweet
1.5
Avg Retweets/Tweet
778
Total Likes
751
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
3
75th Percentile
633
Top Tweet
0.05
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
43.8%
Original
56.0%
Replies
0.2%
Retweets
0.0%
Quotes
0.0%
Threads
3.2%
With Media
61.6%
With Links
46.6%
With #Tags
16.6%
With @Mentions
14.6%
With Emojis
206
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.28
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
80.6%
Weekday Posts
19.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 500 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 1 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 500 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience likely includes students, university applicants, and individuals seeking banking services in Ghana. They may also target potential customers interested in digital banking solutions.
Average
Audience Quality
27.5%
Suspicion Index
29.1%
Low-Quality %
24
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
34.6%
Empty Bio
43.7%
<10 Tweets
7.0%
Mass Following (>2K)
0.0%
New (<90 days)
55.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
94.3%
No URL
23.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
9,709,133
Total Potential Reach
24
Median Follower Reach
78
75th Percentile Reach
2.6%
>1K followers
0.1%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
22.9%
Creators
11,445 accounts
33.5%
Consumers
16,729 accounts
43.7%
Dormant
21,826 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
30
Verified Followers
0.05% of total
2,327
Protected Accounts
3.88% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @6BillionPeople | 2,038,002 | - | - |
| @johndumelo | 2,002,674 | Actor | actor, entrepreneur, philanthropist |
| @KinaataGh | 1,529,725 | Musician | Music, EffiaKuma, TeamMooove |
| @Serwaa_Amihere | 1,385,694 | News Anchor | News, Anchor, Producer |
| @mzveegh | 749,327 | Musician | Music, Recording, Performing |
| @Y1079FM | 715,868 | Radio Host | Music, Entertainment, Youth |
| @KafuiDey | 534,575 | TV Host | Mental Health, Moderator, TV Host |
| @sammyforson | 502,045 | Radio Host | Music, Entertainment, Success |
| @MTNGhana | 445,435 | Telecommunications | updates, promos, competitions |
| @DjMicSmith | 199,659 | DJ | Music, Fashion, Events |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
38,575
Followers With Bio
21,421
Followers Without Bio
64.3%
% With Bio
35.7%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 500 analyzed682
Combined Engagement
38
Total Likes
644
Total Retweets
136
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
40%
With @Mentions
40%
With Links
Topical Analysis:
RT @thenanaaba: What you’re doing to these pensioners is absolutely wicked. How do you take money of someone who is technically prevented…
Conveniently pay your Kumasi Technical University @KsTU_GH application fees, continuing student fees and all other fees* in minutes at any of our 35 branches. Call 0302 633 988 or ask Sika, your virtual assistant on WhatsApp - 0266 020 400 for more information. #UMBSmartFees ht
2023 is #50plus1 at UMB and it's all about #UMBSpeedApp and our other digital channels. Celebrating our internal UMB SpeedApp champions who came up as top users for 2022. Sean Bruce-Doe, Ernest Ofori, Bempong Justice Appiah, Nathan Assem and Cyril Sedzro https://t.co/AfqkzxhpMC
Today, we celebrate Ghana’s democracy and recognize the coming into force of the 1992 constitution. Happy Constitution Day to all! https://t.co/g55Ax055Gs
Our carols service this year had a truly creative twist. We played out our own talent show to celebrate the season with our very own UMB voice. Our teams around the bank displayed great creativity, innovation and S.P.E.E.D to deliver some truly awesome performances. A thread htt
Key Insights & Takeaways
The account frequently promotes convenient payment solutions for educational institutions, indicating a focus on student and academic audiences. They highlight institutional milestones and anniversary celebrations, which can help build brand loyalty and awareness. The use of hashtags and calls to action encourages user interaction and community involvement.
Strengths
- + Established follower base of 59,802
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @myumbbank reveals an growing Twitter presence with 59,802 followers. The account demonstrates a conversation-first approach, averaging 3.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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