Stanbic Bank Ghana
Standard Bank, trading in Ghana as Stanbic Bank, is a leading African financial services group. #StanbicChatroom
35,070
Followers
73
Following
8,963
Tweets
19.9
Avg Engagement
30
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @StanbicBankGH's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2014-03-27
- Verification:Yes
- Location:Ghana
Data Summary
- Tweets Analyzed:500
- Avg Likes per Tweet:17.6
- Avg Retweets per Tweet:2.3
- Followers Analyzed:34,994
Engagement Analysis
Based on 500 tweetsThe account has a consistent engagement rate with an average of 671 likes and 43 retweets per tweet. The engagement is likely higher during festive periods due to the nature of the content.
17.6
Avg Likes/Tweet
2.3
Avg Retweets/Tweet
8,810
Total Likes
1,127
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
1
Median Retweets
10
75th Percentile
5,778
Top Tweet
0.57
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
42.4%
Original
50.2%
Replies
6.4%
Retweets
1.0%
Quotes
0.0%
Threads
0.8%
With Media
43.6%
With Links
54.0%
With #Tags
40.0%
With @Mentions
24.4%
With Emojis
168
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.18
Reply/Original Ratio
0.16
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
87.4%
Weekday Posts
12.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 500 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 32 retweets (6% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 500 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 34,994 followersThe audience appears to be primarily customers and potential clients of Stanbic Bank GH, with an interest in financial services and brand-related updates. The content also targets general audiences during festive seasons.
Average
Audience Quality
22.0%
Suspicion Index
21.1%
Low-Quality %
58
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
28.7%
Empty Bio
27.9%
<10 Tweets
13.3%
Mass Following (>2K)
0.0%
New (<90 days)
43.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
90.2%
No URL
13.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
21,375,691
Total Potential Reach
58
Median Follower Reach
191
75th Percentile Reach
5.5%
>1K followers
0.5%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
38.7%
Creators
13,537 accounts
33.4%
Consumers
11,696 accounts
27.9%
Dormant
9,761 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
98
Verified Followers
0.28% of total
1,840
Protected Accounts
5.26% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @gyaigyimii | 1,336,654 | Host | Business, Host, Space |
| @konkrumah | 1,026,809 | Politician | - |
| @OtiAdjei | 747,930 | Media Executive | Sports, Digital Media, News |
| @KafuiDey | 534,575 | TV Host | Mental Health, Moderator, TV Host |
| @sammyforson | 502,045 | Radio Host | Music, Entertainment, Success |
| @MastercardMEA | 420,353 | - | - |
| @AsieduMends | 368,619 | Influencer | Fashion, Influencing, Happiness |
| @missZwanga | 350,788 | Influencer | Fashion, Faith, Zimbabwe |
| @EvanKirstel | 343,676 | Tech Influencer | Tech, B2B, Social media |
| @StanbicIBTC | 342,894 | Banking | Banking, Financial Services, Customer Support |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
24,961
Followers With Bio
10,033
Followers Without Bio
71.33%
% With Bio
28.67%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 500 analyzed6,887
Combined Engagement
6,517
Total Likes
370
Total Retweets
1,377
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
20%
With @Mentions
100%
With Links
Topical Analysis:
A special shoutout to @bethelrevivalc1 for helping us usher the new year in style! May your 2023 be filled with great possibilities. Happy New Year, Blue Family! Name one thing you expect from the bank in 2023. #2023NewYear #HappyNewYear #ItCanBe https://t.co/qwjzxXWCAI
We did a thing this Christmas. We hope you have a merry and fruitful Christmas. #MerryChristmas #ItCanBe https://t.co/XiKajifNu7
Tis the season to be merry! Watch our Chief Executive, Kwamina Asomaning’s special message for you. Happy Holidays! #Christmas #NewYear #ItCanBe https://t.co/ApXIOKrqIP
We wish you and yours a delightful Christmas filled with hope and abundant joy. #MerryChristmas💙🎄 #ItCanBe https://t.co/5GMKCKoc3g
Nobody: Absolutely nobody: Your Bank Account after you chaired the 'We Outsiiide Committee' last December: WKHKYD? https://t.co/LnjrHf5s57
Key Insights & Takeaways
The account uses holidays and events as key opportunities to engage with its audience and promote its brand. Festive content, such as Christmas and New Year messages, is a major theme and likely drives higher engagement. The account has a limited number of followers and tweets, suggesting a focus on quality over quantity in its engagement strategy.
Strengths
- + Established follower base of 35,070
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @StanbicBankGH reveals an growing Twitter presence with 35,070 followers. The account demonstrates a conversation-first approach, averaging 19.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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