Porcelanosa

Porcelanosa

@Porcelanosa_es

Grupo empresarial especializado en el desarrollo de productos y materiales para el diseño de interiores y avanzadas soluciones para la arquitectura.

España https://www.porcelanosa.com/ Joined 2011-12-22 Date of Analysis: Dec 16, 2025

14,537

Followers

83

Following

5,301

Tweets

15.4

Avg Engagement

221

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @Porcelanosa_es's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2011-12-22
  • Verification:No
  • Location:España

Data Summary

  • Tweets Analyzed:500
  • Avg Likes per Tweet:10.7
  • Avg Retweets per Tweet:4.7
  • Followers Analyzed:14,645

Engagement Analysis

Based on 500 tweets

El engagement promedio es moderado, con un enfoque en likes y retweets. Los tweets destacan proyectos y colaboraciones, lo que sugiere una estrategia de contenido visual y profesional.

10.7

Avg Likes/Tweet

4.7

Avg Retweets/Tweet

5,354

Total Likes

2,365

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

3

Median Likes

1

Median Retweets

9

75th Percentile

2,637

Top Tweet

1.06

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

68.6%

Original

28.0%

Replies

3.4%

Retweets

0.0%

Quotes

0.0%

Threads

0.2%

With Media

71.0%

With Links

69.4%

With #Tags

70.2%

With @Mentions

27.4%

With Emojis

203

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.41

Reply/Original Ratio

0.0

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

93.2%

Weekday Posts

6.8%

Weekend Posts

Top Hashtags

#interiorismo (77) #porcelanosa (61) #arquitectura (61) #interiordesign (54) #porcelanosaexperience (37) #premiosporcelanosa (36) #diseño (31) #architecture (27) #porcelanosaexhibition (18) #cersaie2018 (18)

Most Mentioned

@krion_design (40) @anticcolonial (36) @nokendesign (35) @venis_design (31) @urbatek_ceramic (23) @butechsocial (17) @cersaieofficial (17) @starwood_group (13) @porcelanosa_es (12) @officialnievesa (9)

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Content Strategy Analysis

Based on 500 tweets

Content Type Distribution

Content Breakdown

Original Tweets 343 (69%)
Replies 140 (28%)
Retweets 17 (3%)
Quote Tweets 0 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 17 retweets (3% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 500 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 14,645 followers

Su público probablemente incluye diseñadores, arquitectos y profesionales del sector del interiorismo. También podría atraer a clientes interesados en productos de alta calidad para el hogar.

Good

Audience Quality

13.0%

Suspicion Index

16.1%

Low-Quality %

153

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

24.8%

Empty Bio

13.6%

<10 Tweets

14.3%

Mass Following (>2K)

0.0%

New (<90 days)

15.4%

Low Ratio (<0.1)

0.0%

New (<180 days)

47.9%

No URL

7.5%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

29,300,750

Total Potential Reach

153

Median Follower Reach

527

75th Percentile Reach

14.9%

>1K followers

2.0%

>10K followers

0.5%

>50K followers

0.3%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

65.1%

Creators

9,537 accounts

21.3%

Consumers

3,114 accounts

13.6%

Dormant

1,994 accounts

89

Verified Followers

0.61% of total

15.4%

Professional Bios

founder, dev, analyst, etc.

0.33

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

España (402) Madrid (242) Madrid, Comunidad de Madrid (239) Spain (197) Valencia (162) Barcelona (151) Valencia, Spain (138) Valencia, España (110) Barcelona, Spain (83) Madrid, España (76)

89

Verified Followers

0.61% of total

1,075

Protected Accounts

7.34% of total

9 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@carlosbaute 2,498,355 Singer Music, Fatherhood, New Album
@19SCazorla 2,102,456 Footballer Asturias, Football, Spain
@antoniobanderas 763,117 Actor Actor, director, producer
@VillarrealCF 641,233 Soccer Club football, sports, esports
@Iraqesque 583,181 Cultural commentator Culture, History, Traditions
@MarioSuarez4 564,129 Sports Business Sports Business, Director Deportivo, Global Players Program
@tanjaplayner 499,486 Artist Pop Art, Artist, Artworks
@OfficialNievesA 482,629 Model Fashion, TV, Modeling
@allpeim 419,453 Environmental Consulting Medio Ambiente, Acústica, Topografía
@SitiosArgentina 401,340 News Curator Noticias, Argentina, Mundo

Top Keywords in Follower Bios

diseno (988) arquitectura (814) empresa (683) design (677) decoracion (569) construccion (552) interior (423) interiorismo (412) proyectos (398) reformas (367)

Top Hashtags in Follower Bios

#disen (178) #arquitectura (138) #decoracio (107) #interiorismo (103) #reformas (81) #construccio (72) #design (60) #architecture (60) #decoracion (35) #muebles (34)

11,019

Followers With Bio

3,626

Followers Without Bio

75.24%

% With Bio

24.76%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 500 analyzed

4,757

Combined Engagement

3,062

Total Likes

1,695

Total Retweets

951

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

40%

With @Mentions

20%

With Links

Topical Analysis:

Diseño De Interiores Arquitectura Innovación Colaboraciones Proyectos Vanguardistas

Key Insights & Takeaways

El contenido se centra en proyectos de diseño vanguardista y colaboraciones con diseñadores reconocidos. La empresa destaca su compromiso con la innovación y la sostenibilidad en sus soluciones. Los enlaces incluidos en los tweets sugieren una estrategia de enlace a contenido visual y proyectos específicos.

Strengths

  • + Established follower base of 14,537
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @Porcelanosa_es reveals an growing Twitter presence with 14,537 followers. The account demonstrates a content-creator strategy, averaging 15.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025