Cowboy Journalist
Journalist in #Ghana @Citi973, @CitiTVGH Host #FaceToFace #EyewitnessNews #CitiNewsroom 2018 #EdwardMurrow #IVLP Fellow #CowboyDiaries http://umarusanda.blogs
111,034
Followers
953
Following
9,627
Tweets
134.4
Avg Engagement
78
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @UmaruSanda's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2010-03-17
- Verification:No
- Location:Accra, Ghana
Data Summary
- Tweets Analyzed:598
- Avg Likes per Tweet:109.5
- Avg Retweets per Tweet:24.8
- Followers Analyzed:50,000
Engagement Analysis
Based on 598 tweetsHis tweets typically receive an average of 2,654 likes and 627 retweets, showing high engagement. The use of humor and relatable content likely contributes to this level of interaction.
109.5
Avg Likes/Tweet
24.8
Avg Retweets/Tweet
65,508
Total Likes
14,838
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
15
Median Likes
3
Median Retweets
81
75th Percentile
11,292
Top Tweet
1.21
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
44.3%
Original
31.3%
Replies
18.6%
Retweets
5.9%
Quotes
0.0%
Threads
1.3%
With Media
52.7%
With Links
26.9%
With #Tags
58.4%
With @Mentions
17.2%
With Emojis
133
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.71
Reply/Original Ratio
0.32
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
78.6%
Weekday Posts
21.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 598 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 111 retweets (19% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 598 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersHis audience includes Ghanaian citizens interested in politics and current events, as well as international followers due to his coverage of local issues with a global perspective. The audience appreciates his blend of journalism and entertainment.
Average
Audience Quality
27.2%
Suspicion Index
29.7%
Low-Quality %
22
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
37.1%
Empty Bio
39.9%
<10 Tweets
7.1%
Mass Following (>2K)
0.0%
New (<90 days)
57.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
94.4%
No URL
22.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
42,526,029
Total Potential Reach
22
Median Follower Reach
85
75th Percentile Reach
3.3%
>1K followers
0.2%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
27.1%
Creators
13,527 accounts
33.1%
Consumers
16,533 accounts
39.9%
Dormant
19,940 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
179
Verified Followers
0.18% of total
4,129
Protected Accounts
4.09% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,719 | Wrestler | Wrestling, Motivation, Self-promotion |
| @sarkodie | 5,835,070 | Musician | Music, Booking, Africa |
| @Naija_PR | 3,851,893 | News Aggregator | - |
| @manifestive | 2,050,802 | Rapper | Music, Madina, Universe |
| @amyklobuchar | 2,044,211 | Politician | Politics, Minnesota, Legislation |
| @johndumelo | 2,002,681 | Actor | actor, entrepreneur, philanthropist |
| @tv3_ghana | 1,931,477 | Media | News, Programs, Events |
| @KinaataGh | 1,529,733 | Musician | Music, EffiaKuma, TeamMooove |
| @Serwaa_Amihere | 1,385,702 | News Anchor | News, Anchor, Producer |
| @gyaigyimii | 1,336,671 | Host | Business, Host, Space |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
65,840
Followers With Bio
35,158
Followers Without Bio
65.19%
% With Bio
34.81%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 598 analyzed24,955
Combined Engagement
19,716
Total Likes
5,239
Total Retweets
4,991
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
20%
With @Mentions
60%
With Links
Topical Analysis:
This not Biggie's portion in life. Send him to the roadside to collect 😆 🤣 😂 😹 https://t.co/hDh6stLVsP
NPP MPs want Ken Ofori Atta out. NDC MPs also want Ken Ofori Atta out. Yet, we are using our scanty resources on a committee to debate his removal because the Majority side doesn't want to support the Minority to do the same thing they both want. A joke we are. #KenMustGo https:/
All those insulting Sir John's nephew Michael Owusu, remember that he has been given 4 pump action guns Forever... Yooo
I went to Sister's Waakye, a popular joint in Adabraka. The lady said she dishes from 10 Cedis. I ordered for 10 Cedis, 1 fish tail, 1 piece of meat. No gari. No nothing. Wrap in leaves. People of God, she took 55 Cedis from me. I'm still calculating, but it's not calculating. Ei
Brother @Fentuo_, a Muslim got married to his Christian wife in church today. I've been educated by Muslim Scholars that this is allowed in Islam. As for the skirmishes he performed before kissing the bride, only the Tumu people and their gods can explain because, Eiii 🤣 https:/
Key Insights & Takeaways
He often uses humor and relatable content to engage his audience and make complex issues more accessible. His tweets frequently touch on political topics, indicating a focus on current events and public discourse. He blends personal anecdotes with news, creating a unique and entertaining style of journalism.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 111,034
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @UmaruSanda reveals an well-established Twitter presence with 111,034 followers. The account demonstrates a content-creator strategy, averaging 134.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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