The San Francisco Standard
News serving everyone with a stake in the future of San Francisco.
22,545
Followers
580
Following
16,997
Tweets
21.7
Avg Engagement
263
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @sfstandard's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2021-01-04
- Verification:Yes
- Location:San Francisco, CA
Data Summary
- Tweets Analyzed:500
- Avg Likes per Tweet:16.0
- Avg Retweets per Tweet:5.7
- Followers Analyzed:15,010
Engagement Analysis
Based on 500 tweetsThe account maintains a steady level of engagement with an average of 416 likes and 101 retweets per tweet. Verified accounts make up 7.8% of its followers, indicating a mix of public figures and local entities.
16.0
Avg Likes/Tweet
5.7
Avg Retweets/Tweet
8,001
Total Likes
2,849
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
1
Median Retweets
12
75th Percentile
2,637
Top Tweet
0.96
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
83.8%
Original
0.6%
Replies
15.6%
Retweets
0.0%
Quotes
0.0%
Threads
1.0%
With Media
89.2%
With Links
3.4%
With #Tags
22.6%
With @Mentions
4.0%
With Emojis
168
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.01
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
82.4%
Weekday Posts
17.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 500 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 78 retweets (16% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 500 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 15,010 followersThe primary audience includes San Francisco residents, local businesses, and community stakeholders. The content is tailored to inform and engage those with a vested interest in the city's future.
Average
Audience Quality
20.4%
Suspicion Index
21.2%
Low-Quality %
134
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
32.1%
Empty Bio
15.8%
<10 Tweets
22.3%
Mass Following (>2K)
0.0%
New (<90 days)
36.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
72.7%
No URL
10.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
48,933,652
Total Potential Reach
134
Median Follower Reach
579
75th Percentile Reach
17.7%
>1K followers
3.0%
>10K followers
0.7%
>50K followers
0.4%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
69.8%
Creators
10,479 accounts
14.4%
Consumers
2,163 accounts
15.8%
Dormant
2,368 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,171
Verified Followers
7.8% of total
2,031
Protected Accounts
13.53% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,720 | Wrestler | Wrestling, Motivation, Self-promotion |
| @NEWS_MAKER | 1,036,486 | Journalist | news, retweeting, America |
| @LeBronJames | 1,006,026 | - | - |
| @Jason | 708,739 | Investor | startups, investing, podcasting |
| @alanaevansxxx | 703,825 | Adult Film Star | Advocate, Actress, President |
| @DavidSacks | 620,295 | Venture Capitalist | Venture Capital, Podcasting, Entrepreneurship |
| @abc7newsbayarea | 593,163 | News broadcaster | Breaking news, weather, sports |
| @latimesbooks | 539,830 | Journalist | Literary, news, reviews |
| @KTVU | 518,713 | News Outlet | News, Bay Area, Digital Platforms |
| @zammit_marc | 388,071 | Filmmaker | Film, Acting, Producing |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
10,196
Followers With Bio
4,814
Followers Without Bio
67.93%
% With Bio
32.07%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 500 analyzed4,153
Combined Engagement
3,375
Total Likes
778
Total Retweets
831
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
20%
With @Mentions
100%
With Links
Topical Analysis:
Just in: Whole Foods Market at Eighth and Market streets will shutter due to staff safety concerns. https://t.co/v0AvBCs50n
WATCH: San Francisco Police Commissioner @KevinMBenedicto speaks on Bob Lee killing. "We don't know all the facts...But I find it premature and distasteful to try to fit this horrifying act of violence into a preconceived narrative and use it to advance a political agenda." http
North Beach residents are about to lose one of just a few grocery stores in their neighborhood. The Safeway on the northern edge of North Beach near Fisherman’s Wharf will close on May 27, leaving a significant void. https://t.co/nzgspIOK2E
The shocking stabbing death of prominent tech executive Bob Lee has sparked a wave of criticism about crime in San Francisco. Here's what some notable figures in the tech world and beyond had to say about the issue. ⬇️ https://t.co/KQgrDX5gYj
JUST IN: New projections issued by the SF Controller's Office late Friday show the forecasted budget deficit for the upcoming fiscal year at $290.9 million. That's $90.1 million higher than the city's last projection in January. https://t.co/ct9YkavKbP
Key Insights & Takeaways
The account frequently reports on local business closures and community impact, highlighting its role in informing residents about neighborhood changes. It covers public safety issues, such as police commissioner statements on sensitive incidents, showing its focus on civic and legal matters. The use of verified accounts and a strong local focus suggests a trusted source for San Francisco-specific news.
Strengths
- + Established follower base of 22,545
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @sfstandard reveals an growing Twitter presence with 22,545 followers. The account demonstrates a content-creator strategy, averaging 21.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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