Robin Young

Robin Young

@hereandnowrobin

CoHost of NPR's midday news program @hereandnow interested in all creatures great and small. Human and otherwise.

https://www.wbur.org/inside/staff/robin-young Joined 2012-03-05 Date of Analysis: Dec 16, 2025

18,717

Followers

2,471

Following

20,928

Tweets

163.1

Avg Engagement

337

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @hereandnowrobin's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2012-03-05
  • Verification:No
  • Location:Not specified

Data Summary

  • Tweets Analyzed:598
  • Avg Likes per Tweet:7.7
  • Avg Retweets per Tweet:155.4
  • Followers Analyzed:19,020

Engagement Analysis

Based on 598 tweets

The account has average engagement with likes and retweets, suggesting a moderate level of interaction. The content often includes links and mentions, which may drive traffic and visibility.

7.7

Avg Likes/Tweet

155.4

Avg Retweets/Tweet

4,621

Total Likes

92,937

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

1

Median Retweets

8

75th Percentile

42,417

Top Tweet

8.72

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

32.1%

Original

32.3%

Replies

32.1%

Retweets

3.5%

Quotes

0.0%

Threads

0.0%

With Media

26.9%

With Links

35.1%

With #Tags

89.3%

With @Mentions

5.4%

With Emojis

134

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

1.01

Reply/Original Ratio

0.11

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

74.9%

Weekday Posts

25.1%

Weekend Posts

Top Hashtags

#trump (8) #gershwinprizepbs (4) #annaleighashford (4) #hurricaneian (4) #biden (4) #balloon (4) #1 (4) #diabetes (4) #twitter (4) #thomaskail (3)

Most Mentioned

@hereandnow (234) @hereandnowrobin (113) @wbur (43) @kbmm (43) @npr (40) @wburcityspace (29) @freespeechisme (15) @thomasdanielian (15) @jennettemccurdy (15) @nytimes (12)

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Content Strategy Analysis

Based on 598 tweets

Content Type Distribution

Content Breakdown

Original Tweets 192 (32%)
Replies 193 (32%)
Retweets 192 (32%)
Quote Tweets 21 (4%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 192 retweets (32% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 598 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 19,020 followers

The audience includes NPR listeners and followers of news and cultural topics. The account also engages with fans of TV shows and books, indicating a broader entertainment-focused audience.

Good

Audience Quality

18.6%

Suspicion Index

14.5%

Low-Quality %

255

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

24.2%

Empty Bio

8.4%

<10 Tweets

32.8%

Mass Following (>2K)

0.0%

New (<90 days)

28.2%

Low Ratio (<0.1)

0.0%

New (<180 days)

64.1%

No URL

4.8%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

148,361,324

Total Potential Reach

255

Median Follower Reach

1,073

75th Percentile Reach

26.1%

>1K followers

5.6%

>10K followers

1.7%

>50K followers

1.0%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

80.7%

Creators

15,341 accounts

11.0%

Consumers

2,086 accounts

8.4%

Dormant

1,593 accounts

1,481

Verified Followers

7.79% of total

23.4%

Professional Bios

founder, dev, analyst, etc.

0.24

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Boston, MA (778) Washington, DC (318) Boston (310) United States (261) Massachusetts, USA (170) New York, NY (140) Los Angeles, CA (127) Cambridge, MA (121) Chicago, IL (95) Massachusetts (94)

1,481

Verified Followers

7.79% of total

2,152

Protected Accounts

11.31% of total

11 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,105,731 Wrestler Wrestling, Motivation, Self-promotion
@NPR 8,867,889 News Broadcaster News, Arts, Music
@BillSimmons 5,612,840 Sports commentator Sports, Podcasting, Music
@jennettemccurdy 5,493,859 Actress Acting, Writing, Podcasting
@nprpolitics 2,996,511 Journalist Politics, Coverage, Conversation
@Channel4News 2,472,047 Journalist News, Stories, Inspire
@Acosta 2,281,319 Journalist Politics, Journalism, News
@BeatsByAssassin 2,266,207 Multitalented Actor, Director, Rapper
@sarahcpr 2,116,827 Comedian comedy, author, speaker
@mtaibbi 1,872,680 Author politics, journalism, podcasting

Top Keywords in Follower Bios

mom (736) writer (647) lover (598) sheher (586) news (580) love (556) former (512) author (494) music (468) life (466)

Top Hashtags in Follower Bios

#blm (102) #resist (93) #blacklivesmatter (84) #voteblue (31) #theresistance (24) #fbr (22) #1 (21) #pr (16) #resistance (16) #mapoli (16)

14,420

Followers With Bio

4,600

Followers Without Bio

75.81%

% With Bio

24.19%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 598 analyzed

86,491

Combined Engagement

0

Total Likes

86,491

Total Retweets

17,298

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

100%

With @Mentions

0%

With Links

Topical Analysis:

News Entertainment Tv Shows Books Npr Engagement Promotion

Key Insights & Takeaways

The account frequently shares updates about the show and its guests, indicating a focus on content promotion. It engages with fans of TV shows and books, suggesting a diverse audience interest. The account uses mentions and links to drive traffic and maintain relevance.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 18,717
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @hereandnowrobin reveals an well-established Twitter presence with 18,717 followers. The account demonstrates a conversation-first approach, averaging 163.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025