Francisca Kellett
Writer/editor @TimesLuxx @TimesTravel @TelegraphTravel, @NatGeoTravel etc. Former Travel Editor @TatlerMagazine & Telegraph digital. Founder @wearemundi
12,767
Followers
1,167
Following
7,174
Tweets
211.3
Avg Engagement
307
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @frankellett's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-09-17
- Verification:No
- Location:London
Data Summary
- Tweets Analyzed:599
- Avg Likes per Tweet:2.4
- Avg Retweets per Tweet:208.8
- Followers Analyzed:12,757
Engagement Analysis
Based on 599 tweetsTheir tweets typically receive moderate engagement, with an average of 45 likes and 7 retweets. The presence of a verified blue tick has positively impacted their engagement and visibility.
2.4
Avg Likes/Tweet
208.8
Avg Retweets/Tweet
1,455
Total Likes
125,094
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
4
75th Percentile
26,718
Top Tweet
16.55
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
27.2%
Original
55.4%
Replies
12.4%
Retweets
5.0%
Quotes
0.0%
Threads
0.3%
With Media
22.5%
With Links
14.5%
With #Tags
71.6%
With @Mentions
6.0%
With Emojis
94
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
2.04
Reply/Original Ratio
0.41
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
85.3%
Weekday Posts
14.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 599 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 74 retweets (12% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 599 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 12,757 followersFrankellett's audience includes fellow travel writers, editors, and enthusiasts interested in travel and media. Their content resonates with professionals in the travel journalism space and those curious about the industry's dynamics.
Good
Audience Quality
11.5%
Suspicion Index
7.8%
Low-Quality %
550
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
11.7%
Empty Bio
6.6%
<10 Tweets
26.4%
Mass Following (>2K)
0.0%
New (<90 days)
9.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
32.2%
No URL
3.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
79,230,457
Total Potential Reach
550
Median Follower Reach
1,679
75th Percentile Reach
35.5%
>1K followers
5.8%
>10K followers
1.2%
>50K followers
0.6%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
81.0%
Creators
10,329 accounts
12.4%
Consumers
1,581 accounts
6.6%
Dormant
847 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
531
Verified Followers
4.16% of total
554
Protected Accounts
4.34% of total
11 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @hootsuite | 7,326,218 | Social Media Manager | Social media, news, tips |
| @lonelyplanet | 6,181,611 | Travel Blogger | travel, photography, videos |
| @Jemima_Khan | 3,765,714 | Socialite | Family, Philanthropy, Environment |
| @CNTraveler | 3,231,300 | Travel Magazine | Travel, Readers' Choice Awards, Guests |
| @6BillionPeople | 2,038,001 | - | - |
| @saatchi_gallery | 1,853,701 | Art Gallery | contemporary art, culture, London grads |
| @British_Airways | 1,444,136 | Airline | Travel, Customer Service, Aviation |
| @charitywater | 1,261,103 | Charity | clean water, safe drinking, global impact |
| @Channel4 | 1,011,723 | Media | Conversations, Laughter, Change |
| @Baddiel | 881,858 | Comedian | Comedy, Writing, Football |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
11,262
Followers With Bio
1,495
Followers Without Bio
88.28%
% With Bio
11.72%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 599 analyzed75,380
Combined Engagement
0
Total Likes
75,380
Total Retweets
15,076
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @NathansPuns: You will not regret spending 1 minute and 9 seconds of your life on this video. https://t.co/3LGixLgNN1
RT @GaryLineker: A final thought: however difficult the last few days have been, it simply doesn’t compare to having to flee your home from…
RT @hugorifkind: It’s Holocaust Memorial Day. This year, I’m thinking of a woman called Sulamita Szapiro. Here she is as a student. We were…
RT @MrMichaelSpicer: Half of British television always starts like this. https://t.co/CsQdKid4oo
RT @GreenpeaceUK: Who voted for this? https://t.co/KdRzOVDVqp
Key Insights & Takeaways
Frankellett frequently discusses the financial challenges faced by freelance travel writers, noting a significant drop in rates over time. They express frustration and curiosity about the lack of travel for some journalists, questioning why they aren't on planes to major destinations. Their verified status has had a noticeable effect on their online presence and engagement levels.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 12,767
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @frankellett reveals an well-established Twitter presence with 12,767 followers. The account demonstrates a conversation-first approach, averaging 211.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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