SCOOP UNIVERSAL
Music PR ▶️ Talent wins games, but teamwork and intelligence wins championships.Our growth is to serve you better... PR to @tiwasavage @bnxn @darkoo
25,599
Followers
18,030
Following
2,536
Tweets
114.3
Avg Engagement
43
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @scoopuniversal's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-08-06
- Verification:No
- Location:Nigeria
Data Summary
- Tweets Analyzed:598
- Avg Likes per Tweet:64.7
- Avg Retweets per Tweet:49.6
- Followers Analyzed:25,834
Engagement Analysis
Based on 598 tweetsThe account consistently receives high likes and retweets, indicating strong audience interaction. It focuses on sharing artist achievements and milestones to boost engagement.
64.7
Avg Likes/Tweet
49.6
Avg Retweets/Tweet
38,709
Total Likes
29,667
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
14
Median Likes
12
Median Retweets
74
75th Percentile
12,128
Top Tweet
4.47
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
62.5%
Original
22.4%
Replies
8.2%
Retweets
6.9%
Quotes
0.0%
Threads
0.2%
With Media
89.5%
With Links
52.3%
With #Tags
62.7%
With @Mentions
52.7%
With Emojis
152
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.36
Reply/Original Ratio
0.84
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
91.0%
Weekday Posts
9.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 598 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 49 retweets (8% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 598 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 25,834 followersThe audience is likely music industry professionals, fans of African music, and PR enthusiasts. They are interested in artist promotions and industry recognition.
Good
Audience Quality
12.8%
Suspicion Index
15.7%
Low-Quality %
182
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
25.3%
Empty Bio
12.7%
<10 Tweets
17.0%
Mass Following (>2K)
0.0%
New (<90 days)
11.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
74.8%
No URL
6.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
114,420,465
Total Potential Reach
182
Median Follower Reach
628
75th Percentile Reach
18.2%
>1K followers
3.8%
>10K followers
1.2%
>50K followers
0.7%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
64.9%
Creators
16,756 accounts
22.4%
Consumers
5,796 accounts
12.7%
Dormant
3,282 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
215
Verified Followers
0.83% of total
1,424
Protected Accounts
5.51% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @Olamide | 6,294,977 | Musician | Music, Booking, Email |
| @Naija_PR | 3,851,995 | News Aggregator | - |
| @ruhutsitompul | 2,365,504 | Politician | Youtube, Instagram, Facebook |
| @Gidi_Traffic | 1,823,452 | Traffic Reporter | TrafficUpdates, CityScout, InformationHub |
| @DeleMomodu | 1,816,126 | Multifaceted | teacher, writer, philanthropist |
| @itsLaycon | 1,662,399 | Musician | Music, Big Brother, Business |
| @AmeyawDebrah | 1,623,949 | Blogger | Entertainment, Lifestyle, Travel |
| @Peruzzi | 1,623,918 | Musician | Music, Fashion, Legal |
| @obyezeks | 1,445,514 | Activist | public good, serving, leading |
| @gyaigyimii | 1,336,696 | Host | Business, Host, Space |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
19,289
Followers With Bio
6,545
Followers Without Bio
74.67%
% With Bio
25.33%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 598 analyzed32,243
Combined Engagement
17,507
Total Likes
14,736
Total Retweets
6,449
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @davido: Success occurs when your dreams get bigger than excuses. !! FULL BOWL 🏟SOLD DA FUXK OUT !!! IM POSTING VIDEOS ALL WEEK!! ELECTR…
The most nominated African Artist for the #BETAwards “@wizkidayo” 🏆 https://t.co/rmVlNcn3qJ
Happy birthday to one of the greatest AfroBeats Artist Big wiz @wizkidayo https://t.co/QlKViN4N2V
Master piece 🎶 @fireboydml 👏 🤞🏽 https://t.co/Xhsqc1E56h
Phenomenal 😱😱😱 @wizkidayo "Made In Lagos" album has now inflated 83 weeks on the Billboard World Albums chart. 🦅 #scoopuniversal https://t.co/vEwqqAIGnZ
Key Insights & Takeaways
The account prioritizes promoting verified African artists and industry milestones It uses celebratory and award-related content to drive engagement It emphasizes teamwork and intelligence in its bio, aligning with its PR focus
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 25,599
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @scoopuniversal reveals an well-established Twitter presence with 25,599 followers. The account demonstrates a content-creator strategy, averaging 114.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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