National Museum of the American Latino
Official account of the Smithsonian's National Museum of the American Latino. The first #AmericanLatinoMuseum exhibit is now open! https://www.si.edu/termsofuse/
10,750
Followers
343
Following
11,081
Tweets
17.4
Avg Engagement
231
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @USLatinoMuseum's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-11-05
- Verification:No
- Location:Washington, DC
Data Summary
- Tweets Analyzed:599
- Avg Likes per Tweet:9.5
- Avg Retweets per Tweet:7.9
- Followers Analyzed:10,730
Engagement Analysis
Based on 599 tweetsThe account maintains a consistent level of engagement with an average of 199 likes and 65 retweets per tweet. Its content is well-received, indicating a strong connection with its audience.
9.5
Avg Likes/Tweet
7.9
Avg Retweets/Tweet
5,666
Total Likes
4,739
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
2
Median Retweets
15
75th Percentile
942
Top Tweet
1.62
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
40.6%
Original
31.1%
Replies
25.5%
Retweets
2.8%
Quotes
0.0%
Threads
0.3%
With Media
64.3%
With Links
38.7%
With #Tags
72.1%
With @Mentions
18.2%
With Emojis
210
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.77
Reply/Original Ratio
0.11
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
93.3%
Weekday Posts
6.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 599 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 153 retweets (26% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 599 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,730 followersThe primary audience includes Latino communities, educators, and history enthusiasts interested in cultural and historical narratives. It also attracts general audiences interested in diversity and inclusion.
Good
Audience Quality
15.0%
Suspicion Index
11.5%
Low-Quality %
271
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
17.4%
Empty Bio
8.9%
<10 Tweets
25.7%
Mass Following (>2K)
0.0%
New (<90 days)
22.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
55.6%
No URL
5.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
68,216,387
Total Potential Reach
271
Median Follower Reach
1,010
75th Percentile Reach
25.2%
>1K followers
4.5%
>10K followers
1.2%
>50K followers
0.7%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
79.6%
Creators
8,544 accounts
11.4%
Consumers
1,227 accounts
8.9%
Dormant
959 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
524
Verified Followers
4.88% of total
1,295
Protected Accounts
12.07% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,748 | Wrestler | Wrestling, Motivation, Self-promotion |
| @CoryBooker | 4,814,696 | Politician | Politics, New Jersey, Social Justice |
| @IvanDuque | 2,552,454 | Politician | Legalidad, Emprendimiento, Equidad |
| @smithsonian | 2,531,951 | Museum | History, Culture, Science |
| @NASA_es | 1,656,156 | Space Exploration | Exploration, Universe, Planet Earth |
| @NatGeo_la | 1,529,587 | Media | Exploration, Conservation, Photography |
| @usedgov | 1,410,225 | Government | Education, United States, Official |
| @soledadobrien | 1,320,039 | Journalist | working, mom, journalist |
| @GettyMuseum | 1,316,783 | Museum | Art, Los Angeles, Global |
| @LILBTHEBASEDGOD | 1,250,137 | Rapper | Music, Writing, Film |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
8,866
Followers With Bio
1,864
Followers Without Bio
82.63%
% With Bio
17.37%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 599 analyzed2,718
Combined Engagement
1,348
Total Likes
1,370
Total Retweets
544
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
60%
With @Mentions
80%
With Links
Topical Analysis:
RT @NMAAHC: Our resistance is in our activism. Join us to explore the power of Black resistance: from activism, education, faith, press…
Afro-Latina poet, feminist, and advocate for Puerto Rico's independence, Julia de Burgos was born #OTD in 1914. She is considered one of the twentieth century's most influential Puerto Rican and Latin American poets. ©USPS; all rights reserved. https://t.co/RiI1AB09uw
Born #OTD in 1874, Arturo Schomburg was an Afro-Puerto Rican intellectual and book collector who pioneered the concept of the African diaspora. Inspired by Latino revolutionaries, Schomburg advocated for Puerto Rican independence and Black liberation. #AmericanLatinoMuseum https:
The U.S. Mint has selected Celia Cruz as one of the honorees for the 2024 American Women Quarters Program. The “Queen of Salsa” will become the first Afro-Latina to appear on a U.S. quarter. Learn more about Celia Cruz from the @smithsonian collections: https://t.co/zcltDBe6iB
Wishing you a happy tamal season! Tag yourself. What’s your role in the tamal assembly line? 🖌️ Tamalada by Carmen Lomas Garza, 1990, @americanart. https://t.co/Eimwtkipt3
Key Insights & Takeaways
The account frequently highlights Afro-Latino figures and their contributions, emphasizing diversity within the Latino community. It leverages partnerships with institutions like the U.S. Mint to increase visibility and credibility. Content often focuses on historical milestones and cultural icons, reinforcing educational and inspirational messages.
Strengths
- + Established follower base of 10,750
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @USLatinoMuseum reveals an growing Twitter presence with 10,750 followers. The account demonstrates a content-creator strategy, averaging 17.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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