Tom Mutch
Kiwi journalist covering the war in Ukraine, previously Afghanistan, Karabakh. Writes for @thedailybeast, @thetimes, @eveningstandard etc
16,185
Followers
1,182
Following
1,339
Tweets
331.6
Avg Engagement
484
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Tomthescribe's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2020-07-07
- Verification:No
- Location:Kyiv, Ukraine
Data Summary
- Tweets Analyzed:597
- Avg Likes per Tweet:123.9
- Avg Retweets per Tweet:207.7
- Followers Analyzed:16,378
Engagement Analysis
Based on 597 tweetsHis tweets receive a high average number of likes and retweets, indicating a dedicated and active audience. The engagement suggests his content is both informative and thought-provoking.
123.9
Avg Likes/Tweet
207.7
Avg Retweets/Tweet
73,961
Total Likes
123,977
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
6
Median Likes
9
Median Retweets
127
75th Percentile
22,670
Top Tweet
20.49
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
14.6%
Original
37.5%
Replies
35.2%
Retweets
12.7%
Quotes
0.0%
Threads
2.2%
With Media
32.2%
With Links
1.5%
With #Tags
64.7%
With @Mentions
9.9%
With Emojis
163
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
2.57
Reply/Original Ratio
0.36
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
77.2%
Weekday Posts
22.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 597 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 210 retweets (35% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 597 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 16,378 followersHis audience likely includes readers interested in global conflicts, political analysis, and media criticism. They are likely engaged with current events and international journalism.
Average
Audience Quality
23.4%
Suspicion Index
22.1%
Low-Quality %
135
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
35.1%
Empty Bio
13.2%
<10 Tweets
30.4%
Mass Following (>2K)
0.0%
New (<90 days)
43.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
83.3%
No URL
9.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
47,473,666
Total Potential Reach
135
Median Follower Reach
596
75th Percentile Reach
18.2%
>1K followers
3.3%
>10K followers
0.9%
>50K followers
0.5%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
75.3%
Creators
12,334 accounts
11.5%
Consumers
1,880 accounts
13.2%
Dormant
2,164 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
584
Verified Followers
3.57% of total
1,578
Protected Accounts
9.63% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @SaraCarterDC | 1,503,385 | Journalist | Investigative journalism, National security, Conservative politics |
| @IAPonomarenko | 1,259,558 | - | - |
| @joncoopertweets | 1,250,223 | Political Strategist | Politics, Fundraising, Campaigns |
| @ossoff | 1,207,983 | Politician | politics, Georgia, Senate |
| @Cernovich | 1,121,099 | Author | Hoaxed Movie, Cernovich Watch, Time |
| @shaunking | 1,023,024 | Activist | Social justice, activism, journalism |
| @carolecadwalla | 714,290 | Journalist | journalism, activism, parenting |
| @lapatina_ | 626,543 | - | - |
| @paulmasonnews | 622,749 | Journalist | History, Ideology, Resistance |
| @GlblCtzn | 572,115 | Activist | Climate, Poverty, Equity |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
10,624
Followers With Bio
5,754
Followers Without Bio
64.87%
% With Bio
35.13%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 597 analyzed55,012
Combined Engagement
23,081
Total Likes
31,931
Total Retweets
11,002
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
80%
With @Mentions
20%
With Links
Topical Analysis:
RT @IAPonomarenko: BREAKING!!! Russia leaves Kherson. Absolute Ukrainian triumph.
🧵Backfrom liberated Kherson- some observations: Locals are full of praise for the way the UAF fought. 🇺🇦 artillery consistently hit Russian positions without hurting civilians. The city is not badly damaged at all. It is in much better shape than Kharkiv or Mykolaiv.
I told Amnesty International their report would land terribly, miss crucial context and give support to the aggressor side. They didn't listen to me. Here's the story for @BylineTimes https://t.co/9fMdm6UzeB
@AgnesCallamard @amnesty The people attacking you are not trolls or mobs. We have genuine concerns that the report fails to make the distinction between defence and offence in populated areas. BTW, we had this talk when we were both in Kramatorsk and I told you this would go dow
RT @BBCRosAtkins: In the middle of everything else going on last week, Boris Johnson told MPs he met Russian oligarch and ex-KGB officer Al…
Key Insights & Takeaways
He provides on-the-ground perspectives from conflict zones, offering a personal and detailed account of events. He critiques media narratives and calls out potential biases, especially in reports from organizations like Amnesty International. He engages with other journalists and media figures, suggesting a network of professional peers and collaborators.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 16,185
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Tomthescribe reveals an well-established Twitter presence with 16,185 followers. The account demonstrates a conversation-first approach, averaging 331.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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