Glossy
Glossy is a publication from @Digiday Media that covers how technology is modernizing the fashion and luxury industries.
10,259
Followers
1,933
Following
36,316
Tweets
3.5
Avg Engagement
268
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @glossyco's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2016-02-16
- Verification:Yes
- Location:New York, NY
Data Summary
- Tweets Analyzed:599
- Avg Likes per Tweet:2.8
- Avg Retweets per Tweet:0.7
- Followers Analyzed:10,305
Engagement Analysis
Based on 599 tweetsGlossy's tweets receive an average of 131 likes and 22 retweets, indicating moderate engagement. The account's verified status at 6.7% suggests a mix of brand and individual followers.
2.8
Avg Likes/Tweet
0.7
Avg Retweets/Tweet
1,684
Total Likes
394
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
2
75th Percentile
1,097
Top Tweet
0.34
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
93.0%
Original
3.3%
Replies
3.7%
Retweets
0.0%
Quotes
0.0%
Threads
0.2%
With Media
97.2%
With Links
5.0%
With #Tags
40.7%
With @Mentions
3.3%
With Emojis
194
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.04
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
85.8%
Weekday Posts
14.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 599 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 22 retweets (4% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 599 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,305 followersThe audience is primarily interested in fashion, luxury, and technology trends. They are likely industry professionals, brand marketers, and fashion enthusiasts looking for insights into digital transformation in the sector.
Good
Audience Quality
14.2%
Suspicion Index
12.5%
Low-Quality %
284
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
18.1%
Empty Bio
10.5%
<10 Tweets
22.2%
Mass Following (>2K)
0.0%
New (<90 days)
20.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
48.4%
No URL
6.8%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
64,389,837
Total Potential Reach
284
Median Follower Reach
1,019
75th Percentile Reach
25.3%
>1K followers
4.6%
>10K followers
1.2%
>50K followers
0.7%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
75.2%
Creators
7,751 accounts
14.3%
Consumers
1,477 accounts
10.5%
Dormant
1,077 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
685
Verified Followers
6.65% of total
1,208
Protected Accounts
11.72% of total
10 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,750 | Wrestler | Wrestling, Motivation, Self-promotion |
| @CNTraveler | 3,231,293 | Travel Magazine | Travel, Readers' Choice Awards, Guests |
| @TheRickWilson | 1,599,230 | Political Consultant | Politics, Advertising, Writing |
| @MACcosmetics | 1,564,553 | Makeup Artist | Makeup, Beauty, Diversity |
| @soledadobrien | 1,320,040 | Journalist | working, mom, journalist |
| @UrbanDecay | 1,251,142 | Makeup Artist | makeup, desert, pigments |
| @LILBTHEBASEDGOD | 1,250,137 | Rapper | Music, Writing, Film |
| 1,153,301 | Social Media | Technology, Community, Entertainment | |
| @LeBronJames | 1,006,019 | - | - |
| @adage | 992,400 | Advertising | advertising, marketing, innovation |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
8,437
Followers With Bio
1,868
Followers Without Bio
81.87%
% With Bio
18.13%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 599 analyzed1,478
Combined Engagement
1,275
Total Likes
203
Total Retweets
296
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
60%
With @Mentions
100%
With Links
Topical Analysis:
Despite the controversy surrounding Johnny Depp in the past year, @LVMH's CEO said the actor drove major sales for @Dior's fragrance division. Story by @Liz__Flora. https://t.co/FmJ58FkhQg
Super Bowl Sunday always ends with one winner and one loser. But this year, the real winner was Rihanna, along with her fashion and beauty brands. Read more: https://t.co/cTv39OlQYf https://t.co/QJmG1I5JFX
On Tuesday, @ParisHilton-owned 11:11 Media launched an avatar fashion collection described as a "love letter to Y2K style" on avatar platform @genies. The move taps the proven power of celebrity to drive value for digital wearables. Story by @_Stylion_. https://t.co/9V4ontigdp
Today, @verishop sells 5,000 brands from 3,000 merchants. Its monthly merchant retention rate is over 99%, and its merchant count grew 120% year-over-year in the third quarter. Its marketing solutions business grew 6X in the same period. https://t.co/MYMjz5wMYg
According to a 2022 Morning Consult survey of more than 2,000 Gen Zers, Walmart ranked as the sixth-most-favorite brand, with 80% favorability, beating Target, Nike and Apple. https://t.co/60Gzyihupx
Key Insights & Takeaways
The account frequently covers high-profile brand collaborations and celebrity influence on sales. It highlights emerging trends such as avatar fashion and Y2K style revivals. Content often ties technology to the evolution of fashion and luxury industries.
Strengths
- + Established follower base of 10,259
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @glossyco reveals an growing Twitter presence with 10,259 followers. The account demonstrates a content-creator strategy, averaging 3.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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