National Urban League
The National Urban League is the nation's largest historic civil rights & urban advocacy org., devoted to empowering communities & changing lives since 1910.
107,890
Followers
2,003
Following
27,470
Tweets
117.0
Avg Engagement
1,330
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @NatUrbanLeague's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-02-19
- Verification:No
- Location:New York
Data Summary
- Tweets Analyzed:3,221
- Avg Likes per Tweet:9.1
- Avg Retweets per Tweet:107.9
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,221 tweetsThe account has a moderate level of engagement, with an average of 374 likes and 121 retweets per tweet. The engagement is likely driven by the relevance and emotional impact of the content shared.
9.1
Avg Likes/Tweet
107.9
Avg Retweets/Tweet
29,423
Total Likes
347,409
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
3
Median Retweets
16
75th Percentile
67,022
Top Tweet
1.08
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
43.2%
Original
19.3%
Replies
25.7%
Retweets
11.8%
Quotes
0.0%
Threads
0.3%
With Media
87.2%
With Links
72.5%
With #Tags
53.4%
With @Mentions
43.2%
With Emojis
225
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.45
Reply/Original Ratio
0.46
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
87.2%
Weekday Posts
12.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,221 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 827 retweets (26% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,221 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience primarily consists of individuals and organizations interested in civil rights, racial justice, and urban advocacy. They are likely activists, policymakers, and community leaders seeking to engage with and support the National Urban League's mission.
Average
Audience Quality
20.8%
Suspicion Index
16.3%
Low-Quality %
128
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
24.8%
Empty Bio
12.7%
<10 Tweets
28.1%
Mass Following (>2K)
0.0%
New (<90 days)
40.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
68.5%
No URL
7.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
86,281,578
Total Potential Reach
128
Median Follower Reach
550
75th Percentile Reach
17.0%
>1K followers
3.2%
>10K followers
0.9%
>50K followers
0.6%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
71.2%
Creators
7,124 accounts
16.1%
Consumers
1,605 accounts
12.7%
Dormant
1,271 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
182
Verified Followers
1.82% of total
1,085
Protected Accounts
10.85% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @NFL | 33,095,828 | Athlete | Football, Tight End, Humor |
| @JohnCena | 14,093,477 | Wrestler | Wrestling, Motivation, Self-promotion |
| @hrw | 5,087,649 | Human Rights | Human Rights, Abuses, Advocacy |
| @RickeySmiley | 1,944,642 | Comedian | Comedy, Entertainment, Booking |
| @TheAmandaGorman | 1,549,012 | Poet | Poetry, Activism, Literature |
| @MsSarahPaulson | 1,143,705 | Actress | Acting, activism, fashion |
| @GettyImages | 1,033,472 | Photography | Photography, Visual storytelling, Creativity |
| @TeamPelosi | 1,031,271 | Politician | Organize, Mobilize, Fight |
| @StartupPro | 979,768 | Entrepreneurship | Entrepreneurship, Technology, Investing |
| @MrGeorgeWallace | 886,684 | Comedian | Comedy, Hot Sauce, God |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,518
Followers With Bio
2,482
Followers Without Bio
75.18%
% With Bio
24.82%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,221 analyzed170,452
Combined Engagement
0
Total Likes
170,452
Total Retweets
34,090
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @POTUS: Moments ago I spoke to Brittney Griner. She is safe. She is on a plane. She is on her way home. https://t.co/FmHgfzrcDT
RT @POTUS: These kinds of mass shootings rarely happen elsewhere in the world. Why are we willing to live with this carnage? Why do we keep letting this happen? Where in God’s name is our backbone to have the courage to deal with it? It’s time to turn this pain into action.
RT @POTUS: You can’t love your country only when you win. You can't obey the law only when it's convenient. You can't be patriotic when you embrace or enable lies.
RT @NASA: We celebrate the life of Nichelle Nichols, Star Trek actor, trailblazer, and role model, who symbolized to so many what was possible. She partnered with us to recruit some of the first women and minority astronauts, and inspired generations to reach for the stars. https
RT @POTUS: As a nation we must ask: When in God’s name will we stand up to the gun lobby? When in God’s name will we do what needs to be done? I’m sick and tired of it. We have to act.
Key Insights & Takeaways
The account frequently highlights prominent figures and events related to civil rights and social justice, which likely drives engagement. It uses hashtags and calls to action to encourage public participation and awareness. The content often reflects a focus on racial justice, police reform, and the legacy of civil rights leaders.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 107,890
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @NatUrbanLeague reveals an well-established Twitter presence with 107,890 followers. The account demonstrates a content-creator strategy, averaging 117.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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